Flyby Launches 'Event Communicator Staffing Service' to Support Visitor Engagement at Exhibitions and MICE
Flyby Co., Ltd. has launched an "Event Communicator Staffing Service" to support visitor engagement at exhibitions, MICE, and other events. The service dispatches communicators specializing in roles such as reception, guidance, customer service, product explanation, and MC, carefully matching personnel to event objectives and visitor demographics to ensure smooth and high-quality event experiences.
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Flyby Co., Ltd. (Minato-ku, Tokyo; Representative Director: Yu Nakayama; hereinafter “the Company”) has launched the "Event Communicator Staffing Service" to support visitor engagement at exhibitions, MICE, conferences, commercial facility events, and other similar events.
This service specializes in dispatching communicators for direct visitor interaction roles at event venues, including reception, guidance, customer service, product explanations, and MC duties. Dedicated staff carefully assess the requirements of organizers and exhibitors, building an optimal team tailored to each role, considering each communicator's areas of expertise, customer service style, and compatibility with the現場 (on-site situation).
By arranging personnel not just to meet headcount requirements but with a keen eye on the event's objectives, visitor demographics, desired communication tone, and day-to-day on-site operations, we aim to support smooth communication for organizers, exhibitors, and visitors.
■ Background
At exhibitions, conferences, MICE, and PR events at commercial facilities, the quality of service provided by staff who directly interact with visitors—such as reception, guidance, ushering, booth interaction, product explanation, and MC—significantly impacts the overall event experience.
However, at event sites, even when the necessary number of staff is secured, mismatches can occur between the site's needs and the personnel. This can be due to inadequate communication of on-site requirements, lack of understanding of staff's strengths and service styles, or incompatibility between roles and individuals.
Previously, through our AR service "Luminary AR," which can be utilized at exhibitions and events, we have worked to improve the visitor experience at exhibitions by promoting visitor circulation, guiding them to booths, and providing experiential content. In doing so, we have come to believe that to enhance event outcomes, not only digital initiatives but also the quality of service from staff who directly engage with visitors at the venue and their coordination with on-site operations are crucial.
Leveraging this understanding of exhibition and event sites, we have positioned individuals responsible for visitor engagement as "communicators" and launched a service to select and assign appropriate personnel tailored to each event's objectives and operational structure. By providing communicator dispatch based on our knowledge of exhibition management and visitor flow gained through Luminary AR, and understanding the on-site situation from both digital and real perspectives, we aim to help organizers, exhibitors, and visitors achieve smoother and higher-quality event experiences.
■ About the Event Communicator Staffing Service
This service arranges communicators who directly interact with visitors at event venues, handling reception, guidance, customer service, and MC duties. We select individuals responsible for visitor engagement as "communicators," including areas generally referred to as companion staffing. This service focuses specifically on visitor engagement at venues, not on overall event planning and production.
Service details here: https://www.flyby.co.jp/casting
■ Flyby Company Overview
Company Name: Flyby Co., Ltd.
Location: Taiyo Life Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo 108-0075
Representative: Yu Nakayama
Established: July 26, 2022
URL: https://www.flyby.co.jp/
■ Media Inquiries
Flyby Co., Ltd. Public Relations
Mail: info@flyby.co.jp
This service specializes in dispatching communicators for direct visitor interaction roles at event venues, including reception, guidance, customer service, product explanations, and MC duties. Dedicated staff carefully assess the requirements of organizers and exhibitors, building an optimal team tailored to each role, considering each communicator's areas of expertise, customer service style, and compatibility with the現場 (on-site situation).
By arranging personnel not just to meet headcount requirements but with a keen eye on the event's objectives, visitor demographics, desired communication tone, and day-to-day on-site operations, we aim to support smooth communication for organizers, exhibitors, and visitors.
■ Background
At exhibitions, conferences, MICE, and PR events at commercial facilities, the quality of service provided by staff who directly interact with visitors—such as reception, guidance, ushering, booth interaction, product explanation, and MC—significantly impacts the overall event experience.
However, at event sites, even when the necessary number of staff is secured, mismatches can occur between the site's needs and the personnel. This can be due to inadequate communication of on-site requirements, lack of understanding of staff's strengths and service styles, or incompatibility between roles and individuals.
Previously, through our AR service "Luminary AR," which can be utilized at exhibitions and events, we have worked to improve the visitor experience at exhibitions by promoting visitor circulation, guiding them to booths, and providing experiential content. In doing so, we have come to believe that to enhance event outcomes, not only digital initiatives but also the quality of service from staff who directly engage with visitors at the venue and their coordination with on-site operations are crucial.
Leveraging this understanding of exhibition and event sites, we have positioned individuals responsible for visitor engagement as "communicators" and launched a service to select and assign appropriate personnel tailored to each event's objectives and operational structure. By providing communicator dispatch based on our knowledge of exhibition management and visitor flow gained through Luminary AR, and understanding the on-site situation from both digital and real perspectives, we aim to help organizers, exhibitors, and visitors achieve smoother and higher-quality event experiences.
■ About the Event Communicator Staffing Service
This service arranges communicators who directly interact with visitors at event venues, handling reception, guidance, customer service, and MC duties. We select individuals responsible for visitor engagement as "communicators," including areas generally referred to as companion staffing. This service focuses specifically on visitor engagement at venues, not on overall event planning and production.
Service details here: https://www.flyby.co.jp/casting
■ Flyby Company Overview
Company Name: Flyby Co., Ltd.
Location: Taiyo Life Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo 108-0075
Representative: Yu Nakayama
Established: July 26, 2022
URL: https://www.flyby.co.jp/
■ Media Inquiries
Flyby Co., Ltd. Public Relations
Mail: info@flyby.co.jp