The "Choosing Experience" Changes Special Occasions—Hair Accessory Buffet f flower Tokyo Hamamatsucho Store to Celebrate 1st Anniversary on June 28

Inside the store, over 500 types of parts are displayed. Customers can freely choose from these to create their own unique hair accessories.

The Hair Accessory Buffet f flower Tokyo Hamamatsucho Store (Hamamatsucho, Minato-ku, Tokyo; hereinafter referred to as "our store") will celebrate its 1st anniversary on June 28, 2026 (Sun). As a specialty store offering an experiential service where customers create their own hair accessories from over 500 types of parts, we have welcomed over 2,000 visitors in the past year.

The Era Where Value is Born from the "Choosing Experience"

At life milestones such as Coming-of-Age ceremonies and graduation ceremonies, a consumption style that values "how to choose" over "what to buy" is becoming more widespread. In an era of abundance, the feeling that the experience itself becomes a memory is the same for shopping on special occasions.

However, the conventional hair accessory market has been dominated by the sale of finished products, and there were almost no specialty stores where customers could enjoy the process of choosing. Our store was born to fill this void. With the concept of "making the time to choose a special memory," we provide a service where the experience of choosing a hair accessory becomes a lifelong memory.

What is "Hair Accessory Buffet"?

This is an experiential service where customers freely choose their favorite items from over 500 types of parts, including floral materials, ribbons, Mizuhiki cords, pearls, and gold leaf, to create their own original hair accessory. Faced with an abundance of materials like a buffet, customers become the protagonists and create one-of-a-kind works.

There are two menu options:

A coordinator proposes parts to match the outfit and image. The process of finishing while checking the wearing image on a mannequin.

Self-Select (¥550~/part, no reservation required)

A plan where you can freely choose parts with your own sensibility. You can drop by casually.

Coordination Plan (¥14,800~, reservation required)

A hair accessory coordinator will propose a design tailored to your outfit and image. We will finish it while you check the wearing image on a mannequin.

Both plans result in a one-of-a-kind hair accessory.

Finished Hair Accessory

Customer Testimonials

Hair accessory worn at Coming-of-Age ceremony Hair accessory worn at wedding Hair accessory worn at Shichi-Go-San festival

"I thought Coming-of-Age ceremony hair accessories were something you bought off the shelf, but when I chose them myself at f flower, I was moved to create a one-of-a-kind hair accessory. The time spent choosing was already fun, and it became a lifelong memory." — 20 years old, customer who visited for Coming-of-Age ceremony

"The coordinator carefully made suggestions to match the color of my furisode, and taught me combinations I wouldn't have thought of myself. I was happy to have a hair accessory that was completely different from my friends' on the day." — 21 years old, customer who visited for graduation ceremony

Representative's Comment

"We are deeply grateful to the over 2,000 customers who have visited us in our first year. What we have valued is not 'selling' hair accessories, but providing the 'experience of choosing.' We want to be a place where people can express their individuality at life's milestones like Coming-of-Age ceremonies and graduation ceremonies—that desire will not change going forward." — Representative, f flower Tokyo Hamamatsucho Store

Invitation for Experiential Coverage

We are accepting experiential coverage requests from media representatives at any time. We can provide actual coverage of the Coordination Plan experience, as well as photo materials of the store, parts, and finished products. Please feel free to contact us at the inquiry details below for any requests for coverage or filming.

Store Information

Store Name: Hair Accessory Buffet f flower Tokyo Hamamatsucho Store Location: Furuhashi Building 2F, 1-18-8 Hamamatsucho, Minato-ku, Tokyo, 105-0013 Access: 3-minute walk from JR/Tokyo Monorail Hamamatsucho Station / 5-minute walk from Toei Oedo Line/Asakusa Line Daimon Station Business Hours: 11:00 AM - 5:00 PM (Last entry 4:30 PM) Regular Holidays: Mondays (irregular holidays may occur) Instagram: @fflower_tokyo.hamamatsucho / @fflower_kamikazari Official Website: https://fflower-kamikazari.co.jp

Operating Company Information (Operates Tokyo Hamamatsucho Store)

Company Name: Live Life Inc. Location: Furuhashi Building 2F, 1-18-8 Hamamatsucho, Minato-ku, Tokyo Representative Director: Naomi Shimabukuro Business Activities: Retail, inbound support, conference room rental, rental space operation

Franchise Headquarters Information

Company Name: FLATPLUS Inc. Location: 13-17 Tomitagaoka-cho, Takatsuki-shi, Osaka Representative Director: Yumi Nakatani Business Activities: Operation of directly managed stores and franchise expansion of hair accessory specialty store "Hair Accessory Buffet f flower"

Inquiries Regarding This Matter

【Media Contact】 Hair Accessory Buffet f flower Tokyo Hamamatsucho Store Public Relations E-mail: f.flower.tokyo@gmail.com

【Franchise Headquarters】 FLATPLUS Inc. Operates Hair Accessory Buffet f flower Kyoto Teramachi Main Store and Osaka Takatsuki Store E-mail: info@fflower-kamikazari.co.jp