Impact Field Co., Ltd. Introduces 'AI Part-time Interview' for Sales Staff Recruitment

FLATBOYS Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Ryo Uchida) has announced that its AI-powered interview service for automating part-time hiring, "AI Part-time Interview," will be introduced into the recruitment process for sales staff at Impact Field Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; President & CEO: Kiyohito Samagawa), a consolidated subsidiary of Impact Holdings Corporation engaged in field marketing operations (hereinafter "Impact Field").

This initiative will transition the previous Zoom-based individual orientation sessions to AI interviews, enhancing applicant convenience and recruitment efficiency. Furthermore, by leveraging multidimensional evaluation data from AI, the company aims to achieve more accurate talent matching and enhance value delivery to client companies.

## Background of Implementation: Recruitment Challenges in Nationwide Field Marketing

Impact Field leverages its network of approximately 300,000 registered staff members, "Media Crew," covering all 47 prefectures across Japan, to provide diverse field marketing support services—including product sampling, promotional sales, and store operation outsourcing—to consumer goods manufacturers and retail businesses. Due to the nature of its operations, the company frequently handles urgent requests and large-scale promotional campaigns nationwide, making rapid and stable access to high-quality talent fundamental to its business success.

Previously, sales staff recruitment involved individual online orientation sessions via Zoom to explain job details, but this approach presented several challenges:

- Missed Opportunities: Limited session times made it difficult for applicants to attend, leading to drop-offs due to scheduling conflicts.
- Inefficiency: Recruiters were tied up explaining details to each applicant individually, resulting in ongoing labor costs.
- Limitations in Qualitative Assessment: Brief interactions made it difficult to accurately assess applicants’ underlying communication skills and customer service aptitude.

To address these issues and advance recruitment digital transformation (DX), Impact Field has decided to implement the "AI Part-time Interview" service.

Service website: https://ai-baito-mensetsu.jp/

## Three Key Benefits of Introducing "AI Part-time Interview"

✅ Maximizing Application Opportunities and Diversifying Talent Acquisition

Applicants can now complete the entire process—from watching orientation videos to completing interviews—at any time, 24/7, including outside recruiters’ working hours. This significantly expands application opportunities, enabling outreach to candidates previously unable to apply due to time constraints. Additionally, recruiter workload is drastically reduced, allowing them to focus on more strategic tasks.

✅ Accessible Regardless of Age or IT Skills: Achieves 89.8% Interview Completion Rate Among Senior Applicants

Designed with a simple UI/UX, the platform is intuitive even for those unfamiliar with smartphone operations. Overall interview completion rate among candidates is 90%, with senior applicants achieving a high completion rate of 89.8%, demonstrating the service’s broad accessibility across age groups.

✅ AI Uncovers "Hidden Customer Service Aptitude": Visualizing Potential Beyond Resumes and Improving Matching Rates

There was a challenge where high-potential candidates were overlooked due to thin resume information. To address this, AI interviews analyze and visualize qualitative traits such as personality, communication skills, and EQ (emotional intelligence). This enables objective assessment of suitability for customer-facing and sales roles—traits previously difficult to capture in traditional screening.

As a result, matching rates have improved even for registrants previously hard to place. Some candidates have received as many as seven job offers within just two days of completing the AI interview.

## Why "AI Part-time Interview" Was Chosen

1. Custom AI Interviewer Avatars

Generate original avatars modeled after real company figures such as CEOs, store managers, or actual recruiters.

Provides candidates with a human-like interview experience while requiring zero recruiter involvement.

2. Customizable Evaluation Design

Freely customize questions and evaluation criteria based on job type, store, and hiring policies.

Reflect your company’s hiring standards directly in the AI interview.

3. Qualitative Data is Scored

AI scores qualitative aspects such as facial expressions, speech patterns, and overall impression—information previously only accessible through live interviews.

Supports objective evaluations independent of interviewer subjectivity.

4. Custom Dictionary for Company-Specific Terms

Supports proprietary terminology and proper nouns.

Prevents misrecognition and unnatural text-to-speech, ensuring a smooth interview experience.

Service website: https://ai-baito-mensetsu.jp/

## About "AI Part-time Interview"

"AI Part-time Interview" is an AI-powered interview support service specialized for part-time hiring.

An AI avatar acts as the interviewer, automatically conducting the interview, recording and summarizing responses, and supporting evaluation.

Companies can reduce human costs associated with interviews while objectively comparing and evaluating applicants against consistent criteria. Applicants benefit from a flexible experience, able to attend interviews anytime and anywhere.

## About Impact Field Co., Ltd.

Company Name: Impact Field Co., Ltd. (Consolidated subsidiary of Impact Holdings Corporation)

Representative: President & CEO Kiyohito Samagawa

Founded: February 2004

Capital: 100 million JPY

Headquarters: Ark Mori Building 23F, 1-12-32 Akasaka, Minato-ku, Tokyo

Business: Field marketing, data marketing, staffing services, sales promotion, and more

Website: https://field.impact-h.co.jp/

## About FLATBOYS Inc.

Company Name: FLATBOYS Inc.

Representative: Ryo Uchida

Address: 5F, Nakameguro F&S Building, 3-6-2 Nakameguro, Meguro-ku, Tokyo 153-0061

Website: https://flatboys.co.jp/

AI Part-time Interview Service Site: https://ai-baito-mensetsu.jp/