ADERERROR Announces First "Poetic Project" Campaign with Byeon Woo-seok
Global fashion creative brand ADERERROR has unveiled its first campaign for the "Poetic Project" with actor Byeon Woo-seok. The project, launched in April 2026, aims to expand the artist's identity and the value of youth through creative initiatives. Byeon Woo-seok showcases the brand's main and contemporary "Significant" collections, with special promotions starting May 7th at flagship stores in Seoul, Tokyo, Beijing, and Shanghai.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:17
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 02:37 (16h 5m after Collected)
Global fashion creative brand ADERERROR has unveiled its first campaign for the "Poetic Project," developed in collaboration with actor Byeon Woo-seok.
In April 2026, ADERERROR announced the appointment of actor Byeon Woo-seok as its official brand ambassador and the launch of the "Poetic Project," a creative initiative that illuminates the value of youth from multiple perspectives and narratively expands the artist's identity. This project transcends the boundaries of a mere campaign, representing a new artistic endeavor by ADERERROR to construct an expanded worldview, a "Poetic Universe," through multi-layered expressions.
Actor Byeon Woo-seok, currently active in the drama '21st Century Grand Prince,' expresses the brand's vision and values by traversing ADERERROR's main creative collection and its contemporary line "Significant" in this campaign, which is the first installment of the Poetic Project.
Through the 26SS campaign images capturing "moments of discovery," Byeon Woo-seok vividly embodies ADERERROR's unique narrative. As part of this campaign, a campaign film conveying the message of the 26SS season will be released at a later date.
In the released campaign cuts, Byeon Woo-seok exudes a minimalist yet mysterious aura, sensuously expressing the narrative inherent in the collection.
The main collection, based on the brand's unique post-minimal aesthetic, is materialized as sophisticated styling, harmonizing with Byeon Woo-seok's inherent image, centered on sculptural silhouettes and structural details.
Wearing knitwear and denim from the contemporary line "Significant," which presents a new standard for basics based on ADERERROR's signature logo and silhouette, Byeon Woo-seok completes a refreshing mood through layered styling based on the brand's signature blue color.
To commemorate the launch of the first campaign with Byeon Woo-seok, special promotions will be held starting May 7th at flagship stores located in Sinsa, Seoul, Tokyo, Beijing, and Shanghai. Customers who purchase items, including those worn in the campaign, above a certain amount will receive an object reflecting the 26SS season's concept on a first-come, first-served basis.
Beginning with this campaign, Byeon Woo-seok will fully engage in activities as ADERERROR's first official ambassador, bringing new depth and expansiveness to the brand's story and message.
Further details regarding ADERERROR and Byeon Woo-seok's Poetic Project, the 26SS collection, and related promotions can be found on ADERERROR's official social media, official website, and at offline stores.
Poetic Project Offline Promotion
- Participating Stores: ADERERROR Tokyo / Sinsa / Shanghai / Beijing Space
- Promotion Period: May 7, 2026 ~ (while supplies last)
*Please check ADERERROR's official social media and website for more details.
ADERERROR
ADERERROR is a global fashion communication brand based on fashion. Under the brand slogan "But near missed things," it proposes "unexpected experiences" and presents a mysterious sense from the unexpectedness hidden within order through experience, inspiration, longing, and balance.
In April 2026, ADERERROR announced the appointment of actor Byeon Woo-seok as its official brand ambassador and the launch of the "Poetic Project," a creative initiative that illuminates the value of youth from multiple perspectives and narratively expands the artist's identity. This project transcends the boundaries of a mere campaign, representing a new artistic endeavor by ADERERROR to construct an expanded worldview, a "Poetic Universe," through multi-layered expressions.
Actor Byeon Woo-seok, currently active in the drama '21st Century Grand Prince,' expresses the brand's vision and values by traversing ADERERROR's main creative collection and its contemporary line "Significant" in this campaign, which is the first installment of the Poetic Project.
Through the 26SS campaign images capturing "moments of discovery," Byeon Woo-seok vividly embodies ADERERROR's unique narrative. As part of this campaign, a campaign film conveying the message of the 26SS season will be released at a later date.
In the released campaign cuts, Byeon Woo-seok exudes a minimalist yet mysterious aura, sensuously expressing the narrative inherent in the collection.
The main collection, based on the brand's unique post-minimal aesthetic, is materialized as sophisticated styling, harmonizing with Byeon Woo-seok's inherent image, centered on sculptural silhouettes and structural details.
Wearing knitwear and denim from the contemporary line "Significant," which presents a new standard for basics based on ADERERROR's signature logo and silhouette, Byeon Woo-seok completes a refreshing mood through layered styling based on the brand's signature blue color.
To commemorate the launch of the first campaign with Byeon Woo-seok, special promotions will be held starting May 7th at flagship stores located in Sinsa, Seoul, Tokyo, Beijing, and Shanghai. Customers who purchase items, including those worn in the campaign, above a certain amount will receive an object reflecting the 26SS season's concept on a first-come, first-served basis.
Beginning with this campaign, Byeon Woo-seok will fully engage in activities as ADERERROR's first official ambassador, bringing new depth and expansiveness to the brand's story and message.
Further details regarding ADERERROR and Byeon Woo-seok's Poetic Project, the 26SS collection, and related promotions can be found on ADERERROR's official social media, official website, and at offline stores.
Poetic Project Offline Promotion
- Participating Stores: ADERERROR Tokyo / Sinsa / Shanghai / Beijing Space
- Promotion Period: May 7, 2026 ~ (while supplies last)
*Please check ADERERROR's official social media and website for more details.
ADERERROR
ADERERROR is a global fashion communication brand based on fashion. Under the brand slogan "But near missed things," it proposes "unexpected experiences" and presents a mysterious sense from the unexpectedness hidden within order through experience, inspiration, longing, and balance.