FiTin Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kokyo Sugiyama), which provides the social fitness logging app "FiTin," will implement "Golden Fitness Week presented by YAOKI," a joint campaign with YAOKI Inc., represented by fitness YouTuber "Anabolic Space" (Taito Sasaki), for 12 days from April 29 (Wednesday/Holiday), 2026, to May 10 (Sunday), 2026.
During the campaign period, users who meet the application conditions in the FiTin app will receive a free gift of three types of YAOKI's "Cream of Rice" series (the existing "Plain" product, plus the new products "Chocolate PRO" and "Matcha PRO," scheduled for release in early May) through a lottery.
Background of the Campaign
Golden Week is a time when daily routines are easily disrupted by travel, returning home, and dining out, leading to an increase in users who worry about "stopping their body-building efforts" or "losing their exercise habits."
Up until now, FiTin has focused on "lowering the barrier to continuation" through communication with friends, such as like and comment functions for records, and cheer functions that allow users to support each other.
Meanwhile, YAOKI is preparing to launch new products, "Chocolate PRO" and "Matcha PRO," in early May 2026, and is currently in the process of pre-ordering and raising awareness for the new products through crowdfunding and other channels.
This collaboration aims to support users' continuation during the Golden Week period from both "exercise (FiTin)" and "food (YAOKI)" perspectives, and is also positioned as an opportunity to deliver YAOKI's new products to users as quickly as possible.
Campaign Overview
| Item | Content | |---|---| | Campaign Name | Golden Fitness Week presented by YAOKI | | Period | April 29, 2026 (Wednesday, Showa Day) 00:00 to May 10, 2026 (Sunday) 23:59 (JST, 12 days) | | Eligibility | All users who have downloaded the FiTin app | | Participation Fee | Free (achievable for free with both the app and its functions) | | Prizes | YAOKI "Cream of Rice" series (Plain / Chocolate PRO / Matcha PRO, 3 packs each, total 9 packs) | | Lottery Method | Strict random drawing from eligible participants (random selection by script) | | Results Announcement | Scheduled for mid-May 2026 (Announcement on FiTin official account + winner email notification) |
How to Participate
STEP 1 | Download the FiTin app
Search for "FiTin" on the App Store (iOS) or Google Play (Android) and install the app.
iOS: https://apps.apple.com/jp/app/id6747509583 Android: https://play.google.com/store/apps/details?id=jp.co.fitin.app
STEP 2 | Campaign Entry
Proceed to the detail screen from the campaign banner on the app home, and enter your email address and a simple survey (3 questions) to enter.
STEP 3 | Fulfill Application Conditions
By fulfilling both of the following two conditions, you will automatically be entered into the lottery.
Training Records (2 days or more) Record training on 2 or more different days during the campaign period.
Have 2 or more friends in FiTin Have 2 or more friends in the FiTin app by the end of the campaign. Users who already have 2 or more friends have already met this condition (no new additions required).
* All conditions can be met using FiTin's free features. * The hurdle is designed to be achievable even for those who join from the latter half of Golden Week.
Prizes: YAOKI "Cream of Rice" Series
Cream of Rice is a new generation healthy food primarily made from alpha-gelatinized rice, ideal for quick energy replenishment after training and nutritional intake between meals. Mixing it with water gives it a chewy texture, and it can also be heated in a microwave. Its unique feature is that it is the first full-scale deployment in Japan of "Cream of Rice," which is widely consumed by top athletes overseas, using domestic rice.
"Chocolate PRO" and "Matcha PRO," scheduled for release in early May, are YAOKI's first flavored new products, blended with authentic cacao beans and matcha. Pre-orders are currently being accepted through crowdfunding, and winners of this campaign will receive them early, before their official release.
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FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: Chocolate PRO / Matcha PRO