Experience 'One-Second On-and-Off' – fitfit Opens Its First Hands-Free Pop-Up Store in Nagoya

Busy mornings. Days with heavy luggage. Days of continuous travel for commuting or trips. What if you could make this repeated daily action just a little easier? fitfit's hands-free shoes offer the comfort of 'one-second on-and-off'—you can put them on and take them off without bending or using your hands, all while standing. This innovative design helps reduce small daily stresses. Women's footwear brand fitfit (fitfit Inc.) will open its first-ever 'Hands-Free Exclusive Pop-Up Store' at JR Nagoya Takashimaya. The store will feature the 'Water-Repellent Hands-Free Sneaker 651,' which has surpassed 3 million total views on social media, along with other popular hands-free models, all available for in-person trial. ■ 'One-second on-and-off' makes everyday life a little richer The appeal of hands-free shoes goes beyond simply saving time when putting on footwear. Bending down / Using a shoe horn / Adjusting the heel By eliminating these once-routine actions, fitfit reduces minor daily stress and adds a little more ease to everyday life. To let more people experience this comfort, fitfit promotes its hands-free series with the message: 'one-second on-and-off'. ■ The true appeal of fitfit is only felt when worn Footwear is something that photos alone cannot convey. fitfit studies foot anatomy and weight distribution during walking, developing lasts and soles based on ergonomic principles. As a result, customers often say: 'It feels comfortable the moment I put them on' 'I don't get tired even after walking for long periods' 'Once I wear them, I can't go back to other shoes' At this pop-up store, you can try on and compare different models to find the perfect pair for your feet. Staff will assist you in selecting the right shoes based on your foot shape and concerns. Take this opportunity to experience the comfort of 'one-second on-and-off' and fitfit's uniquely comfortable fit. fitfit Hands-Free Pop-Up Store Location: Rose Patio, 4th Floor, JR Nagoya Takashimaya Dates: June 26 (Fri), 2026 – July 7 (Tue), 2026 Hours: In accordance with facility operating hours ■ Over 3 Million Social Media Views 'Water-Repellent Hands-Free Sneaker 651' ※ Available for purchase online and at stores nationwide https://fitfit.jp/commodity/SFIT0841D/FI5856BW011070/ A popular model that has surpassed 3 million cumulative views on Instagram Reels. In addition to its hands-free design that requires no hands to wear, it features a water-repellent finish, making it ideal for the rainy season or unexpected downpours. Perfect for travel and commuting, especially on days with long walks. [Features] ・ Hands-free design ・ Water-repellent finish ・ Hidden heel for improved posture and style ・ Lightweight construction ・ Slim-looking design even in 3E width ■ Recommended for Summer Outings 'Hands-Free Glitter Sandal 651' ※ Available for purchase online and at stores nationwide https://fitfit.jp/commodity/SFIT0841D/FI5856BW011292/ A popular sandal that adds sparkle to summer outfits. Crafted with elegant glitter material, it also offers the comfort of hands-free wear. Perfect not only for travel and leisure but also easy to incorporate into everyday styling. [Features] ・ Hands-free design ・ Sneaker sole for excellent stability ・ Elegant glitter material ・ Ideal for travel and leisure ・ Adds glamour to your summer footwear About fitfit fitfit designs shoes from the ground up based on foot anatomy. Our design philosophy uses an outer arch to absorb impact and support natural weight distribution. Additionally, about one-third of staff at our nationwide stores hold shoe fitter certifications and provide professional fitting adjustments. We are a brand where customers can experience personalized fitting services not only at the time of purchase but also afterward, ensuring the shoes always fit perfectly.