[Shibuya] K-Beauty "Ear Point Jewelry" Makes Japan Debut: wbL and HARUPO to Hold Experiential Festa Starting March 31

K-Beauty brands "wbL (W Island Co., Ltd.)" and "HARUPO (HARU Creative)" will hold Japan's first pop-up event, "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA," in Shibuya, Tokyo, starting Tuesday, March 31, 2026.

This event is a joint project between "wbL," a beauty brand developed by the South Korean company W Island Co., Ltd., and "HARUPO," an experiential platform operated by HARU CREATIVE.

In addition to experiencing the "Ear Point Jewelry" currently trending in Korea, the event will feature numerous interactive contents such as stamp tours and sales of limited-edition products. As a new type of K-Beauty event that integrates brand experience, social media buzz, and purchasing, it marks the first step toward full-scale expansion in the Japanese market.

wbL is a beauty brand developed by the South Korean company W Island Co., Ltd. Centered on jewelry patches (ear point accessories) that incorporate the principles of auriculotherapy (ear acupressure), the brand proposes a new style that balances beauty and self-care.

In Korea, the brand gained popularity after being worn by many idols and actors, and it has now established itself as a trend item, particularly among women in their 20s and 30s. The products have garnered significant support for combining fashion with functionality.

HARU CREATIVE, the leader of this project, is a marketing firm that provides end-to-end services—from strategy formulation to influencer marketing and platform operation—for K-brands aiming to enter the Japanese market. They provide one-stop support from market understanding to execution, assisting the Japanese expansion of Korean brands from multiple angles.

"HARUPO," operated by the company, is a participatory platform that connects experiential monitors with influencers. Using the brand experience as a starting point, it spreads authentic user voices and content across social media, seamlessly achieving everything from brand awareness to sales promotion.

Additionally, FIT Co., Ltd. is responsible for the venue construction and operation of this event. Based on the organizers' intentions, they are supporting the maximization of the visitor experience and smooth event management.

FAQ

What is the name of the first pop-up event being held in Shibuya?

The name of the event is 'wbL × HARUPO K-BEAUTY FESTA in SHIBUYA'.

When will the K-Beauty pop-up event in Shibuya start?

The event is scheduled to start on Tuesday, March 31, 2026.

What are the core products offered by the beauty brand wbL?

The brand centers on jewelry patches (ear point accessories) that incorporate the principles of auriculotherapy.

Who is the operator of the participatory platform named HARUPO?

The participatory platform HARUPO is operated by HARU CREATIVE.

What interactive activities can visitors experience at the festa?

Visitors can experience Ear Point Jewelry, participate in stamp tours, and buy limited-edition products.

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