FinT's "Cococre" Service for Food and Beverage Industry Word-of-Mouth Video Creation Celebrates 1st Anniversary; Over 1,050 Invited Creators, Total Followers Exceed 150 Million!

FinT Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yui Otsuki; hereinafter "FinT") is celebrating the first anniversary of its creator matching service, "cococre" (Cococre), a word-of-mouth creation service specializing in short videos.

In the year since its launch in June 2025, the number of creators registered in its fully invitation-only system has exceeded 1,050, with total followers surpassing 150 million. The service connects creators interested in food and beverages to effectively support product promotion for companies by generating high-quality word-of-mouth on social media.

About cococre (Cococre)

In its first year, cococre has partnered with various companies, primarily food and beverage manufacturers, for products such as seasonings, beverages, and instant foods.

Numerous high-quality word-of-mouth videos created by its affiliated creators accurately reach the target audience, generating a natural and powerful word-of-mouth effect.

Through highly reproducible strategy design based on past cases and data, cococre achieves stable and cost-effective results, leading to repeat requests from multiple companies.

Cococre addresses diverse challenges faced by companies, such as expanding brand awareness and increasing purchase intent, through a data-driven approach.

Application Patterns for Strategies

Utilization as a Word-of-Mouth Dissemination Strategy

This is effective when the appeal points and successful patterns on social media are already established. By specifying the video structure, numerous creators affiliated with cococre can simultaneously produce and post videos, allowing for the rapid dissemination of a large volume of word-of-mouth into the market. This can significantly boost awareness and maximize impact.

Utilization for Media and Successful Pattern Verification

This is ideal for new products or when the optimal approach on social media has not yet been determined. Diverse creators with different perspectives and expressions produce videos from their unique angles, enabling the simultaneous deployment of multiple appeal patterns. This allows for efficient identification of which appeal points resonate with users in a short period.

Past Cases

・J-Oil Mills Inc. (Smart Green Pack)

FinT has supported various companies, mainly food and beverage manufacturers, through initiatives such as collaborations with TV commercials and micro-influencer campaigns.

"We had challenges with reach efficiency and had deprioritized mid- and micro-influencer campaigns. However, 'cococre' is a cost-effective tool that solves this problem. We also appreciate that the content can be used for secondary purposes." (J-Oil Mills Inc.) The service has been praised for both its cost-effectiveness and operational efficiency.

(For details: https://prtimes.jp/main/html/rd/p/000000158.000044523.html)

・Asahi Beer Inc. (Clear Cooler)

Proposing a food pairing appeal plan centered on the positioning of "post-work home drinking," FinT meticulously adhered to the specific advertising review standards for alcoholic beverages (such as age notation and age restrictions for participating creators). Through thorough regulation checks and the insertion of specified notations, FinT generated high-quality UGC even for challenging projects, supporting the promotion of Asahi Beer's "Clear Cooler."

"We gained many new insights by experiencing the natural perspectives of creators." (Asahi Beer Inc.) This feedback highlights the ability to produce high-quality content even in highly regulated categories.

・Other videos can be found here

🔍 #cococre (Instagram)

Why has cococre consistently delivered results?

Creator Growth

The reason for cococre's consistently high performance lies in its creator ecosystem, which prioritizes "quality" and "reproducibility."

The number of creators, which was less than 50 at the service's inception, has grown to over 1,050 in the past year, with total followers exceeding 150 million. This growth is a result of its fully invitation-only system, where only creators who meet strict, proprietary standards for video quality and compliance (including past compliance with the Pharmaceutical and Medical Device Act) are invited to participate, rather than an open registration system.

FinT pursues a "three-party harmony" business logic involving companies, creators, and cococre. By providing stable project opportunities with guaranteed high performance based on data, and by sharing cutting-edge creative knowledge, FinT has built a system that allows creators to grow and earn stable income.

This fully invitation-only system and creator development ecosystem ensure both the quality of videos and the reproducibility of high results.

About cococre x Creators

The name "cococre" originates from "CO-Creator" and "creators here."

FinT values its creators, the inspiration behind the service name, and regularly organizes offline communication events.

▼Past event details can be found here:

・Report on the 1st event here

・Report on the 2nd event here

1st Anniversary Event

To commemorate the first anniversary of the service's launch, an anniversary event will be held inviting affiliated creators and client companies.

Event Overview:

Date: Saturday, July 18, 2026

Venue: FinT Headquarters

Content: Networking among creators and between company representatives and creators, etc.

For more details, please inquire via the links below.

▼"cococre" Official LP

https://cococre.com/

▼Inquiries here

Contact: FinT Inc., SNS Solution Business Division, Cococre Department

Email: cococre@sucle.jp

Company Overview

Company Name: FinT Inc.

Representative: Yui Otsuki

Headquarters Address: 12F Ebisu First Square, 1-18-14 Ebisu, Shibuya-ku, Tokyo 150-0013

Company Website: https://fint.co.jp/

(1) SNS-driven Marketing Support Business (https://fint.co.jp/snsmarketing)

FinT provides comprehensive support, from strategic design to execution and performance measurement, for over 400 clients (as of September 2024) in a wide range of fields including food/beverages, beauty, IT/internet services, and finance, all starting with SNS.

In addition to online initiatives, FinT offers integrated marketing support that includes offline events and OOH collaborations.

▼ Main Services

・Influencer Marketing Support (https://fint.co.jp/influencermarketing)

Supports creators of all sizes, from micro to mega. Provides comprehensive support from planning based on insight analysis to creator selection, content production, and performance verification.

・VTuber Marketing Support (https://fint.co.jp/service/vtubermarketing)

Offers integrated support combining various initiatives such as VTuber selection, planning, live streaming, collaboration assignments, limited novelty production, and SNS campaigns.

・SNS Film Label "FinTheater" (https://prtimes.jp/main/html/rd/p/000000159.000044523.html)

An SNS film label with the concept "Turning emotions into stories, and stories into hearts." It produces short-form videos, including vertical short dramas, to deliver brand messages narratively.

・In-house Product "cococre"

An in-house product exclusively for invited creators. It generates a large volume of high-quality UGC videos at a lower cost compared to influencer marketing.

(2) Operation of "Sucle," an SNS Media for Women (https://fint.co.jp/sucle)

With the concept "A spoonful of excitement for everyday life," Sucle is an SNS media for women that delivers trends "half a step ahead of the curve" in fashion, cosmetics, and more, boasting over 1 million total followers. It is evolving beyond a media platform to offer services that provide deeper value to users' lives.

Sucle Instagram Account: https://www.instagram.com/sucle_

(3) ASEAN Market Entry Marketing Business (https://fint.co.jp/service/asean)

With local subsidiaries in Vietnam and Thailand, FinT provides total support from planning to execution of SNS-driven marketing strategies for Japanese and local companies. By combining insights from local markets with know-how cultivated by FinT in Japan, it supports brand awareness expansion and purchase conversion in target countries.