FinT Inc. to Speak at Japan's Largest Marketing Conference 'Marketing Agenda 2026'

FinT Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yui Otsuki; hereinafter 'FinT') participated in 'Marketing Agenda 2026,' Japan's largest marketing conference, held from Tuesday, June 2 to Thursday, June 4, 2026. Takumi Kumagai, Head of the SNS Solutions Division, delivered a keynote speech.

## About Marketing Agenda 2026

'Marketing Agenda' is a conference that brings together marketing executives and business leaders. The 2026 theme was 'The Evolution of Marketers.'

In an era of rapid technological advancement, the conference explored the essence of marketing—'capturing consumer insights, creating and delivering value, and driving behavioral change'—and emphasized the importance of marketers proactively evolving themselves.

## Overview of the Keynote Session

Kumagai presented FinT's approach to connecting social media strategies to sales outcomes. He introduced methodologies and real-world case studies demonstrating how to achieve tangible business results in the increasingly competitive SNS × AI landscape.

- Challenges in the overcrowded SNS market

Intensifying competition in the social media advertising space has led to rising costs for creator collaborations and declining engagement rates. Additionally, inconsistent KPI frameworks make it difficult to assess the true impact of SNS campaigns on sales and business growth.

Moreover, as user literacy increases, superficial PR posts and generic AI-generated content are increasingly being ignored.

- Driving business results with latent insights and sales-linked KPIs

FinT believes that 'topic-generation models based on latent insights that AI cannot detect' and 'sales-linked KPI frameworks' will become increasingly critical.

Leveraging its proprietary theory 'Science of IMP,' FinT visualizes SNS strategies and implements a 'context → pattern → diffusion' model using its media platform 'Sucle' and product 'cococre' to consistently drive sales.

During the session, Kumagai detailed the end-to-end process—from KPI design based on sales data analysis to campaign execution and performance evaluation—using actual client cases. He highlighted results where SNS campaigns directly led to business outcomes such as distribution deals with major retailers and significant sales increases.

## Speaker Profile

FinT Inc.

Head of SNS Solutions Division

Takumi Kumagai

While studying at Waseda University, Kumagai served as the lead intern for an SEO media project at CyberBuzz Co., Ltd., before joining FinT as a new graduate.

After launching new business ventures and becoming the youngest manager at the company, he now leads strategic planning and organizational management for domestic operations as Head of the SNS Solutions Division.

He specializes in maximizing clients' business outcomes through SNS-driven marketing strategies.

▼ Contact us here

https://fint.co.jp/contact

## Company Overview

Company Name: FinT Inc.

Representative: Yui Otsuki

Headquarters: 12F, Ebisu First Square, 1-18-14 Ebisu, Shibuya-ku, Tokyo 150-0013

Website: https://fint.co.jp/

- SNS-Driven Marketing Support Services (https://fint.co.jp/snsmarketing)

FinT provides end-to-end support—from strategy development to execution and performance measurement—for over 400 clients (as of September 2024) across diverse industries including food & beverage, beauty, IT/internet services, and finance. Services extend beyond online campaigns to include integrated marketing support with offline events and OOH media integration.

▼ Key Services

- Influencer Marketing Support (https://fint.co.jp/influencermarketing)

Supports creators of all sizes, from micro to mega influencers. Offers comprehensive services from insight-driven campaign planning and creator selection to content production and performance analysis.

- VTuber Marketing Support (https://fint.co.jp/service/vtubermarketing)

Provides integrated support including VTuber selection, campaign planning, live streaming coordination, collaborative campaigns, limited-edition merchandise production, and SNS campaigns.

- SNS Film Label 'FinTheater' (https://prtimes.jp/main/html/rd/p/000000159.000044523.html)

A social media film label with the concept 'Turn emotions into stories, stories into hearts.' Produces vertical short dramas and other short-form videos to deliver brand messages through compelling narratives.

- In-house Product 'cococre'

An exclusive platform for invited creators to produce high-quality UGC videos at lower costs compared to traditional influencer campaigns, enabling mass content creation.

- Operation of Women's SNS Media 'Sucle' (https://fint.co.jp/sucle)

A women-focused SNS media platform with over 1 million followers, themed 'A pinch of excitement in everyday life.' Sucle delivers trend insights 0.5 steps ahead in fashion and beauty. It is evolving beyond a media platform to deliver deeper value in users' daily lives.

Sucle Instagram Account: https://www.instagram.com/sucle_

- ASEAN Market Entry Marketing Services (https://fint.co.jp/service/asean)

With local subsidiaries in Vietnam and Thailand, FinT provides end-to-end SNS-driven marketing strategies for Japanese and local companies. By combining local market insights with FinT's domestic expertise, the company supports brand awareness expansion and conversion in new markets.