Nowcast Appoints Eiji Enomoto as Advisor to Strengthen Real Estate x Data Utilization Domain
Nowcast has appointed Eiji Enomoto, a former Nomura Real Estate executive, as an advisor to strengthen its real estate data utilization business. Mr. Enomoto will expand the possibilities of data utilization in the real estate sector through business strategy advice and support for new domain expansion.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 11:56 (24 min after Collected)
Nowcast Co., Ltd., a Finatext Group company that realizes embedded finance by providing next-generation financial infrastructure, announced that Eiji Enomoto has been appointed as an advisor to strengthen its data utilization business in the real estate domain.
## Background of Advisor Appointment
Nowcast leverages its expertise in commercializing 'organic data' (alternative data) that naturally arises from corporate activities, deploying data utilization services across various industries. In the real estate and commercial facility domains, the company offers 'DataLens Store Development' using data and AI, and its dedicated R&D organization for organic data, 'Organic Data Lab' (headed by Nowcast founder and director Tsutomu Watanabe), is also engaged in research and development in this area.
To further expand into adjacent areas such as CRE (Corporate Real Estate) sales and commercial leasing, Nowcast determined that the expertise of a specialist well-versed in both real estate business practices and data utilization was indispensable, leading to the appointment of Mr. Enomoto as an advisor.
## Mr. Enomoto's Main Roles
Mr. Enomoto will primarily undertake the following roles across Nowcast's entire real estate data utilization business:
- Advice on business strategy in the real estate domain
He will provide advice from the perspective of industry practices for the business development of the 'DataLensHub' series and the planning of new solutions.
- Support for expansion into new areas such as CRE and commercial leasing
He will offer insights based on his extensive experience in the real estate industry for market analysis and business strategy formulation aimed at expanding into adjacent areas.
- Support for exploration and promotion of Proof of Concept (PoC)
He will assist in identifying challenges through dialogue with real estate practitioners and support the design and promotion of PoC projects.
## Profile of Eiji Enomoto
Representative Director, Leap Management Consulting Co., Ltd.
Outside Director, Fintech Asset Management Co., Ltd.
Joined Nomura Real Estate Co., Ltd. in 1985. Involved in establishing the real estate investment management business, leading the launch of Nomura Real Estate Investment Management Co., Ltd. and Nomura Real Estate Investment Advisory Co., Ltd. As a Managing Executive Officer of Nomura Real Estate Co., Ltd., he served as Representative Director and Vice President Executive Officer of Nomura Real Estate Urban Net Co., Ltd. and Nomura Real Estate Solutions Co., Ltd., overseeing the group's real estate investment banking, brokerage, and sales divisions. He promoted operational efficiency and sales force enhancement through IT utilization and digital marketing in the sales division. From 2024, he oversaw group-wide DX promotion at Nomura Real Estate Holdings Co., Ltd. In 2026, he founded Leap Management Consulting Co., Ltd.
## Future Outlook
Nowcast recently participated in the CRE Analysis Subcommittee of the 'Real Estate Dynamic Prediction Consortium,' aiming to maintain transparency in the real estate market in anticipation of the October 2026 revision of real estate registration regulations. By leveraging Mr. Enomoto's expertise and combining it with Nowcast's data analysis technology and the research findings of 'Organic Data Lab,' the company will pioneer new possibilities for data utilization in the real estate domain.
## Reference Links
Nowcast Launches 'Organic Data Lab,' an R&D Organization Specializing in Organic Data. Founder and Technical Advisor Tsutomu Watanabe Appointed as Lab Director (March 26, 2025, Nowcast Co., Ltd.)
'DataLens Store Development (Patent Technology Used)' Service Site
## About Finatext Group
The Finatext Group is a fintech company group that aims to realize embedded finance by providing next-generation financial infrastructure, with the mission of 'reinventing finance as a service.' It comprises operating companies such as Finatext Co., Ltd., which re-examines the ideal state of financial services from a user perspective and develops new financial services with partner businesses; Nowcast Co., Ltd., which provides alternative data analysis services; Smartplus Co., Ltd., which offers a securities business platform; Smartplus Small-Amount Short-Term Insurance Co., Ltd., a next-generation digital insurance company; and Smartplus Credit Co., Ltd., which provides systems and operations for lending services, all working to realize 'a world where finance is closer to daily life.'
## About Nowcast Co., Ltd.
Nowcast Co., Ltd. was established in 2015 as a leading alternative data company, originating from the 'University of Tokyo Daily Price Index (now Nikkei CPINow)' project at the Tsutomu Watanabe Laboratory, Graduate School of Economics, University of Tokyo. As part of the Finatext Group, which realizes embedded finance through the provision of next-generation financial infrastructure, big
## Background of Advisor Appointment
Nowcast leverages its expertise in commercializing 'organic data' (alternative data) that naturally arises from corporate activities, deploying data utilization services across various industries. In the real estate and commercial facility domains, the company offers 'DataLens Store Development' using data and AI, and its dedicated R&D organization for organic data, 'Organic Data Lab' (headed by Nowcast founder and director Tsutomu Watanabe), is also engaged in research and development in this area.
To further expand into adjacent areas such as CRE (Corporate Real Estate) sales and commercial leasing, Nowcast determined that the expertise of a specialist well-versed in both real estate business practices and data utilization was indispensable, leading to the appointment of Mr. Enomoto as an advisor.
## Mr. Enomoto's Main Roles
Mr. Enomoto will primarily undertake the following roles across Nowcast's entire real estate data utilization business:
- Advice on business strategy in the real estate domain
He will provide advice from the perspective of industry practices for the business development of the 'DataLensHub' series and the planning of new solutions.
- Support for expansion into new areas such as CRE and commercial leasing
He will offer insights based on his extensive experience in the real estate industry for market analysis and business strategy formulation aimed at expanding into adjacent areas.
- Support for exploration and promotion of Proof of Concept (PoC)
He will assist in identifying challenges through dialogue with real estate practitioners and support the design and promotion of PoC projects.
## Profile of Eiji Enomoto
Representative Director, Leap Management Consulting Co., Ltd.
Outside Director, Fintech Asset Management Co., Ltd.
Joined Nomura Real Estate Co., Ltd. in 1985. Involved in establishing the real estate investment management business, leading the launch of Nomura Real Estate Investment Management Co., Ltd. and Nomura Real Estate Investment Advisory Co., Ltd. As a Managing Executive Officer of Nomura Real Estate Co., Ltd., he served as Representative Director and Vice President Executive Officer of Nomura Real Estate Urban Net Co., Ltd. and Nomura Real Estate Solutions Co., Ltd., overseeing the group's real estate investment banking, brokerage, and sales divisions. He promoted operational efficiency and sales force enhancement through IT utilization and digital marketing in the sales division. From 2024, he oversaw group-wide DX promotion at Nomura Real Estate Holdings Co., Ltd. In 2026, he founded Leap Management Consulting Co., Ltd.
## Future Outlook
Nowcast recently participated in the CRE Analysis Subcommittee of the 'Real Estate Dynamic Prediction Consortium,' aiming to maintain transparency in the real estate market in anticipation of the October 2026 revision of real estate registration regulations. By leveraging Mr. Enomoto's expertise and combining it with Nowcast's data analysis technology and the research findings of 'Organic Data Lab,' the company will pioneer new possibilities for data utilization in the real estate domain.
## Reference Links
Nowcast Launches 'Organic Data Lab,' an R&D Organization Specializing in Organic Data. Founder and Technical Advisor Tsutomu Watanabe Appointed as Lab Director (March 26, 2025, Nowcast Co., Ltd.)
'DataLens Store Development (Patent Technology Used)' Service Site
## About Finatext Group
The Finatext Group is a fintech company group that aims to realize embedded finance by providing next-generation financial infrastructure, with the mission of 'reinventing finance as a service.' It comprises operating companies such as Finatext Co., Ltd., which re-examines the ideal state of financial services from a user perspective and develops new financial services with partner businesses; Nowcast Co., Ltd., which provides alternative data analysis services; Smartplus Co., Ltd., which offers a securities business platform; Smartplus Small-Amount Short-Term Insurance Co., Ltd., a next-generation digital insurance company; and Smartplus Credit Co., Ltd., which provides systems and operations for lending services, all working to realize 'a world where finance is closer to daily life.'
## About Nowcast Co., Ltd.
Nowcast Co., Ltd. was established in 2015 as a leading alternative data company, originating from the 'University of Tokyo Daily Price Index (now Nikkei CPINow)' project at the Tsutomu Watanabe Laboratory, Graduate School of Economics, University of Tokyo. As part of the Finatext Group, which realizes embedded finance through the provision of next-generation financial infrastructure, big