Pioneer of Dark Fitness® FEELCYCLE Launches "Supro®" Miso Soup Red Miso in Collaboration with Long-Established Miso Brewery Kakukyu!

FEEL CONNECTION Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative Director and President: Eiji Hashimoto), which operates "FEELCYCLE," a pioneer of Dark Fitness®, has collaborated with Hatcho Miso Co., Ltd. (Headquarters: Okazaki City, Aichi Prefecture / Representative Director and President: Kyuemon Hayakawa / Trade Name: Kakukyu) to launch the soup protein "Supro® Miso Soup Red Miso" on Saturday, May 2, 2026. This product allows you to fully experience the rich flavor and umami unique to Hatcho Miso, making it an easy addition to daily meals as a familiar Japanese miso soup.

■ Product Name: Supro (Miso Soup Red Miso)

■ Price: 3,980 yen each (4,298 yen including tax)

■ Contents: 350g each

■ Sales Locations: All FEELCYCLE stores / FEEL ONLINE STORE

FEEL ONLINE STORE

About the Product

This product was born from a collaboration with Kakukyu, a long-established miso manufacturer that has continued in Hatcho-cho, Okazaki City, Aichi Prefecture since the early Edo period, using "Hatcho Miso Powder," which is traditional Hatcho Miso made only from soybeans and salt, in powdered form. This product contains 19.3g of protein per serving (35g), in addition to 1/3 of the daily recommended intake of 11 types of vitamins and 10 types of minerals. By using wakame seaweed, tofu, and green onions, it achieves a taste close to authentic miso soup. It can be easily incorporated into daily meals as a side dish, or even as a meal replacement.

About Kakukyu

Hatcho Miso Co., Ltd. (Trade Name: Kakukyu) is a long-established miso manufacturer founded in the early Edo period, which has continued to produce Hatcho Miso in Hatcho-cho, Okazaki City, Aichi Prefecture, preserving the local area. It uses a traditional method where only soybeans and salt are prepared in wooden barrels, and craftsmen stack river stones as weights, allowing it to naturally ferment and mature over two summers and two winters (more than two years). Its characteristic is a rich and deep flavor woven by the local climate, topography, and time. Its long-cultivated quality and trust are widely recognized as supporting Japan's fermentation culture, and its value continues to be preserved today.

[FEELCYCLE Overview]

A pioneer of Dark Fitness® that overturned the conventional wisdom of fitness with the concept of “IT'S STYLE. NOT FITNESS.”

Even people who had no exercise habits can simply enjoy themselves, feel mentally fulfilled, and make it a part of many people's lifestyles. FEELCYCLE offers such a special, entertainment-like experience.

In a 45-minute lesson, it combines elements of both aerobic exercise and strength training, providing "overwhelming fat-burning effects" and a "sense of exhilaration" and "immersion" as you move your whole body as if dancing to your favorite music, an experience only available at FEELCYCLE. Collaborations with big international artists such as Taylor Swift, Ariana Grande, Justin Bieber, Zedd, Skrillex, Beyoncé, Dua Lipa, and Lucas & Steve have also been realized.

Furthermore, by sweating profusely, you can strongly feel "skin beautifying effects," "detox effects," and "refreshing effects," leading to a state of physical and mental well-being.

With a life with FEELCYCLE, your life will shine even brighter.

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[Company Profile]

Company Name: FEEL CONNECTION Co., Ltd.

Location: GINZA SIX 10F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061

Representative: Eiji Hashimoto

Established: October 3, 2016

Business Activities: Fitness business, Apparel business, Protein business, etc.

*Dark Fitness and Dark Bike Exercise are registered trademarks of FEEL CONNECTION Co., Ltd.