Towards a Company that 'Scientifies Sales and Development'──FAZOM Inc. Announces Company Name Change and Brand Refresh
O: Inc. changed its company name to FAZOM Inc. on April 8, 2026, and refreshed its brand as a 'Sales Science Company'. Through its AI sales support platform 'FAZOM' and unique 'Metrics Management' method, the company aims to scientify sales and development, striving for sales organizations that are not reliant on individual expertise.
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- 📰 Published: May 1, 2026 at 23:22
- 🔍 Collected: May 1, 2026 at 15:01
- 🤖 AI Analyzed: May 1, 2026 at 15:29 (27 min after Collected)
FAZOM Inc. (formerly O: Inc., Headquarters: Nakano-ku, Tokyo, Representative Director: Junya Tanimoto), which has supported the reform of sales and management organizations for over 200 companies, completed its trade name change on April 8, 2026, and refreshed its brand as a 'Sales Science Company'. The new tagline is 'There's a right answer to sales.'
The unique method of 'Metrics Management,' which scientifies sales and development, will be deployed through the AI sales support platform 'FAZOM' currently under development.
From 'Relying on Star Performers' to a Sales Organization that 'Measures and Rotates'
Image Diagram: 'Measuring and Rotating Sales Results Correctly'
In the sales field, it is sometimes said, 'Some people just sell well,' or 'Sales ultimately depends on the individual.' Indeed, the intuition and experience of excellent sales personnel often support a company's revenue.
On the other hand, the longer this continues, the more sales results become tied to individuals. If an ace moves or retires, sales can fluctuate, the growth of young employees depends on the manager's experience, and sales meetings tend to be dominated by confirming results.
Through supporting over 200 companies on-site, we have come to believe that the conditions for results, which were previously tied to individuals, can be transferred to the organization by 'correctly measuring and rotating' them. We call this approach 'Metrics Management.'
Support Example: Sales increased 2.26 times after reducing the number of negotiations.
In a SaaS company we supported, 17 KPIs were dispersed among managers, and the figures reviewed in sales meetings were inconsistent. Therefore, we performed a factor analysis of sales and narrowed down the weekly indicators to three: 'number of negotiations,' 'interview completion rate,' and 'next appointment rate.'
As a result, the number of negotiations temporarily decreased by approximately 20%, but the quality of initial negotiations improved, and sales increased 2.26 times compared to before implementation.
* This is an achievement for a specific period of the company and does not guarantee similar results for all companies.
What is Metrics Management?
Metrics Management is a management method that aims to improve outcome indicators by designing both outcome indicators and action indicators, and then cycling through improvements in action indicators.
Looking only at outcome indicators like sales, contract value, or achievement rate makes it difficult to see what needs to be changed next. Therefore, actions that precede changes in results, such as the content of initial interviews, the next appointment acquisition rate, and information to be left after negotiations, are measured and fed back into the next negotiations, training, and meetings.
This is not management to pressure members with numbers. It is a method to shift sales, which has relied on the intuition and experience of high performers, to a system where anyone can improve.
Overview of Brand Refresh
| Item | Before Change | After Change (from April 8, 2026) |
|---|---|---|
| Trade Name | O: Inc. | FAZOM, Inc. |
| Brand | — | Sales Science Company |
| Tagline | — | There's a right answer to sales. |
| Main Service | Co:TEAM | Co:TEAM / FAZOM |
* The existing service 'Co:TEAM' will continue to be provided without changes to its name or contract terms.
Supporting Four Sales Manager Tasks with AI
Image of AI Sales Support Platform 'FAZOM' service screen (may change upon official release)
Sales managers' duties can be broadly divided into four categories: 'Development,' 'Management,' 'Emotional Care,' and 'Strategy.'
| Function | Main Duties | Direction of FAZOM's Support |
|---|---|---|
| Development | Training, guidance, workshops, feedback for subordinates | Visualization of improvement themes, recommendation of practice themes |
| Management | Progress management, numerical management, reporting, meetings | Organization of behavioral data, presentation of indicators to watch |
| Emotional Care | 1-on-1s, motivation management, mental care | Assistance in status grasping, organization of dialogue materials |
| Strategy | Goal setting, policy determination, measure planning | Aggregation of judgment materials, accumulation of winning patterns |
We aim to support a part of 'Development' and 'Management,' which tend to be person-dependent, with AI, thereby enabling managers to concentrate on tasks that only humans can perform, such as emotional care and strategy.
This implementation is the AI sales support platform 'FAZOM.' FAZOM is derived from the English word 'Fathom' (to measure deeply). Specific functions and official release timing will be announced separately.
Future Developments: Planned Survey on Sales Manager Workload
We plan to conduct a survey on the 'true nature of sales manager workload' in the future. We will clarify the reality of 'development,' 'management,' 'emotional care,' and 'strategy' that sales managers handle daily, and visualize, through data, the structure where sales results depend on individuals.
In the survey, we will investigate 'to what extent sales managers' tasks are in a situation where 'only I can do it'' and 'whether the effects of development can be numerically measured'.
The unique method of 'Metrics Management,' which scientifies sales and development, will be deployed through the AI sales support platform 'FAZOM' currently under development.
From 'Relying on Star Performers' to a Sales Organization that 'Measures and Rotates'
Image Diagram: 'Measuring and Rotating Sales Results Correctly'
In the sales field, it is sometimes said, 'Some people just sell well,' or 'Sales ultimately depends on the individual.' Indeed, the intuition and experience of excellent sales personnel often support a company's revenue.
On the other hand, the longer this continues, the more sales results become tied to individuals. If an ace moves or retires, sales can fluctuate, the growth of young employees depends on the manager's experience, and sales meetings tend to be dominated by confirming results.
Through supporting over 200 companies on-site, we have come to believe that the conditions for results, which were previously tied to individuals, can be transferred to the organization by 'correctly measuring and rotating' them. We call this approach 'Metrics Management.'
Support Example: Sales increased 2.26 times after reducing the number of negotiations.
In a SaaS company we supported, 17 KPIs were dispersed among managers, and the figures reviewed in sales meetings were inconsistent. Therefore, we performed a factor analysis of sales and narrowed down the weekly indicators to three: 'number of negotiations,' 'interview completion rate,' and 'next appointment rate.'
As a result, the number of negotiations temporarily decreased by approximately 20%, but the quality of initial negotiations improved, and sales increased 2.26 times compared to before implementation.
* This is an achievement for a specific period of the company and does not guarantee similar results for all companies.
What is Metrics Management?
Metrics Management is a management method that aims to improve outcome indicators by designing both outcome indicators and action indicators, and then cycling through improvements in action indicators.
Looking only at outcome indicators like sales, contract value, or achievement rate makes it difficult to see what needs to be changed next. Therefore, actions that precede changes in results, such as the content of initial interviews, the next appointment acquisition rate, and information to be left after negotiations, are measured and fed back into the next negotiations, training, and meetings.
This is not management to pressure members with numbers. It is a method to shift sales, which has relied on the intuition and experience of high performers, to a system where anyone can improve.
Overview of Brand Refresh
| Item | Before Change | After Change (from April 8, 2026) |
|---|---|---|
| Trade Name | O: Inc. | FAZOM, Inc. |
| Brand | — | Sales Science Company |
| Tagline | — | There's a right answer to sales. |
| Main Service | Co:TEAM | Co:TEAM / FAZOM |
* The existing service 'Co:TEAM' will continue to be provided without changes to its name or contract terms.
Supporting Four Sales Manager Tasks with AI
Image of AI Sales Support Platform 'FAZOM' service screen (may change upon official release)
Sales managers' duties can be broadly divided into four categories: 'Development,' 'Management,' 'Emotional Care,' and 'Strategy.'
| Function | Main Duties | Direction of FAZOM's Support |
|---|---|---|
| Development | Training, guidance, workshops, feedback for subordinates | Visualization of improvement themes, recommendation of practice themes |
| Management | Progress management, numerical management, reporting, meetings | Organization of behavioral data, presentation of indicators to watch |
| Emotional Care | 1-on-1s, motivation management, mental care | Assistance in status grasping, organization of dialogue materials |
| Strategy | Goal setting, policy determination, measure planning | Aggregation of judgment materials, accumulation of winning patterns |
We aim to support a part of 'Development' and 'Management,' which tend to be person-dependent, with AI, thereby enabling managers to concentrate on tasks that only humans can perform, such as emotional care and strategy.
This implementation is the AI sales support platform 'FAZOM.' FAZOM is derived from the English word 'Fathom' (to measure deeply). Specific functions and official release timing will be announced separately.
Future Developments: Planned Survey on Sales Manager Workload
We plan to conduct a survey on the 'true nature of sales manager workload' in the future. We will clarify the reality of 'development,' 'management,' 'emotional care,' and 'strategy' that sales managers handle daily, and visualize, through data, the structure where sales results depend on individuals.
In the survey, we will investigate 'to what extent sales managers' tasks are in a situation where 'only I can do it'' and 'whether the effects of development can be numerically measured'.