New Haircare Brand 'NADE' Launches with High-Damage Repair Line 'KERAT:IN2'

Key facts

  • New Haircare Brand 'NADE' Launches with High-Damage Repair Line 'KERAT:IN2'
  • FAVE. Inc. is launching its new haircare brand 'NADE' on June 11, 2026, featuring the 'KERAT:IN2' high-damage repair line. The brand emphasizes tactile 'experience value' through a formula containing keratin and hematin.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

FAVE. Inc. is launching its new haircare brand 'NADE' on June 11, 2026, featuring the 'KERAT:IN2' high-damage repair line. The brand emphasizes tactile 'experience value' through a formula containing keratin and hematin.

Citation
New Haircare Brand 'NADE' Launches with High-Damage Repair Line 'KERAT:IN2' (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
FAVE. Inc. is launching its new haircare brand 'NADE' on June 11, 2026, featuring the 'KERAT:IN2' high-damage repair line. The brand emphasizes tactile 'experience value' through a formula containing keratin and hematin.
新製品NQ 86/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 10:00
  • 🔍 Collected: June 4, 2026 at 10:42 (41 min after Published)
  • 🤖 AI Analyzed: June 4, 2026 at 10:46 (4 min after Collected)
FAVE. Inc. (Headquarters: Minato-ku, Tokyo; Representative: Morio Ueda) will launch its new haircare brand 'NADE' and its high-damage repair line 'KERAT:IN2' on June 11, 2026. The products are designed to focus on a texture that makes one 'want to touch' their hair.

The products will be available at hair salons and various e-commerce platforms including Amazon.

[Background: 'Experience Value' in an Era of Damage]
In recent years, the freedom to enjoy one's own hairstyle has spread, leading to wider adoption of high-tone and design colors across various age groups. However, damage from repeated bleaching, heat styling, and UV rays has become increasingly severe. In haircare, there is a growing demand for 'experience value'—such as the texture and comfort felt when touching hair—rather than just the traditional visual finish of 'shine' or 'manageability.'

Under the concept 'The answer beyond appearance: hair you can't help but want to touch,' NADE proposes a new haircare experience focused on the sense of touch.

[KERAT:IN2: Don't Give Up on High-Damage Hair]
KERAT:IN2 features a unique formula combining keratin, which makes up over 80% of hair, and the repair agent hematin. By combining both low-molecular and high-molecular keratin, the line repairs internal hollows, restores firmness, and repairs the cuticle.

[3-Step 'Structural Repair Process']
1. Internal Repair: Wash with keratin PPT shampoo.
2. Surface Repair: Mix hematin serum into the treatment.
3. Protective Barrier: Seal in the repairs.

[Product Information]
KERAT:IN2 THE SERUM SHAMPOO: 380mL / 3,500 JPY (tax included)

FAQ

What is the concept behind the NADE brand?

The concept is to offer a new hair care experience that starts with the sense of touch, focusing on hair that 'you can't help but want to touch'.

What are the main ingredients in the KERAT:IN2 line?

The main ingredients are keratin, the primary component of hair, and hematin, a repair ingredient.

What is the structural repair process of KERAT:IN2?

It is a three-step process: internal repair by washing with keratin, surface repair by mixing hematin serum with the treatment, and creating a protective layer with the treatment to set the results.

Where can the products be purchased?

The products will be available at salons and various e-commerce sites such as Amazon and Rakuten, starting from June 11, 2026.

What is the capacity and price of the shampoo?

The 'KERAT:IN2 The Serum Shampoo' is 380mL and costs 3,500 yen (including tax).

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