fufu, Japan's #1 Hair Color Specialty Chain by Store Count*, Relaunches Viva Mall Kazo Store (Kazo, Saitama) on July 4, 2026 (Sat)! First-Time Customer Special from ¥2,000 (¥2,200 incl. tax)

fufu Hair Color Specialty Store Viva Mall Kazo Store Exterior

fufu Hair Color Specialty Store Viva Mall Kazo Store Interior

*Based on self-conducted survey as of March 2025 for 'hair color specialty store brands' in Japan

fufu Hair Color Specialty Store

fufu Hair Color Specialty Store

fufu operates over 150 directly managed stores nationwide and has served more than 6 million customers cumulatively. Beyond affordability, fufu offers walk-in service with a 60-minute completion time from arrival to shampoo. Guided by the concept of 'Beautiful hair for a brighter everyday,' fufu delivers uncompromising quality through 'professional-grade treatments by trained stylists,' 'high-quality, low-damage, vibrant color agents,' and 'original premium shampoos and treatments specialized for hair care'—all at affordable prices.

▶ Wide Range of Color Options Experienced staff select the ideal color formula based on each customer’s unique hair texture. High-end oil gloss treatments used in top salons are available at surprisingly affordable prices.

▶ Relaxing Waiting Experience Enjoy complimentary drinks and browse magazines while your color develops—making even waiting time comfortable and enjoyable.

▶ Professional Hand Shampoo One of fufu’s highlights is the skilled hand shampoo technique, offering a luxurious, spa-like experience.

▶ Original Shampoo and Treatment We want you to experience 'truly high-quality products.' Our meticulously developed, premium shampoos and treatments deliver exceptional results.

▶ Try Our Curated Beauty Tools Test our signature original hair oils and carefully selected hair dryers. Feel free to use the latest beauty tools during your visit.

Exclusive First-Time Customer Benefits

fufu First-Time Customer Special Pricing

[First-Time Only Campaign: From ¥2,000 (¥2,200 incl. tax)] All first-time customers receive either a root touch-up (normally ¥3,300 incl. tax) or full-color (short, normally ¥4,400 incl. tax) for just ¥2,200 (incl. tax).

● Price includes shampoo and treatment.

[Regular Pricing]

Root Touch-Up (Retouch Color): ¥3,300 (incl. tax) Applicable for regrowth of 2–3 cm (within two months of last coloring). For longer regrowth, an additional ¥550 (incl. tax) will be charged for extra color agent.

Full-Color (Full Coloring): From ¥4,400 (incl. tax) • Short (up to 35 cm from crown): ¥4,400 (incl. tax) • Medium (35–45 cm): ¥4,950 (incl. tax) • Long (45–60 cm): ¥5,500 (incl. tax) • Super Long (over 60 cm): ¥6,050 (incl. tax)

[STARTER PASS (Starter Pass) Available Exclusively for First-Time Customers] A special 3-month unlimited coloring passport, the 'STARTER PASS,' is now available exclusively for first-time fufu customers.

● ¥7,500 (¥8,250 incl. tax) ● Available only to first-time fufu customers

● Unlimited root touch-ups (¥3,300 incl. tax) and partial coloring (¥2,200 incl. tax) for 3 months starting the day after first visit ● Additional benefits during the validity period: 1. 20% off all treatments, scalp care, and hyaluronic acid add-ons 2. One free full-color service

Store Information

Store Name: fufu Hair Color Specialty Store Viva Mall Kazo

Relocation Opening Date: July 4, 2026 (Saturday)

Address: 1F, Viva Mall Kazo, 1-29 Shimotakayasu, Kazo City, Saitama Prefecture

Business Hours: 9:30 AM – 6:00 PM (Last full-color appointment at 5:30 PM)

[Fast Beauty Co., Ltd. Company Overview]

Address: 7F, Meguro Higashiyama Building, 1-4-4 Higashiyama, Meguro-ku, Tokyo 153-0043 Founded: July 25, 2014 Representative: Ken Takahashi, President & CEO Business: Operation of hair color specialty stores, planning and sales of beauty products

Ken Takahashi / President & CEO, Fast Beauty Co., Ltd.

Born in Gunma Prefecture in 1982. Graduated from Hitotsubashi University, joined Recruit Co., Ltd. in 2006, left in June 2014, and founded Fast Beauty Co., Ltd. in July 2014. Opened the first 'fufu' store in Nakano, Tokyo, in October 2014. The chain has since expanded nationwide. In December 2024, the first overseas store opened in Bangkok, Thailand. Graduated from International Cultural Beauty Vocational School. Passed Japan’s national cosmetology exam and obtained cosmetologist license in March 2021.

Driven by the mission to help as many people as possible 'live each day with beautiful hair and a smile,' the company develops not only hair color services but also original shampoos, treatments, and other beauty products.

● fufu Hair Color Specialty Store Official Website: https://fufucolor.com/