[Mito HollyHock x nowtis] Conclusion of a Physical Data Service Contract for Scouting
F&V Co., Ltd. has signed a contract with J-League club Mito HollyHock to provide its physical data scouting service, 'nowtis'. The service will support the club's strategy for early discovery and development of young talent using data from 35,000 players.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 21:00
- 🔍 Collected: April 24, 2026 at 12:31
- 🤖 AI Analyzed: April 25, 2026 at 01:34 (13h 2m after Collected)
F&V Co., Ltd. (Headquarters: Meguro-ku, Tokyo, CEO: Katsuya Senzaki) has concluded a contract for the use of "nowtis", a scouting service utilizing physical data, with Mito HollyHock (operated by Football Club Mito HollyHock Co., Ltd.), a member of the J-League.
nowtis will provide its vast player data and analytical solutions to Mito HollyHock, which has a reputation as "Mito of Development" and excels at drawing out the potential of young players. Through this, we will strongly back up the early discovery of promising talent that matches the club's philosophy and the formulation of strengthening strategies based on objective data.
Naoki Mori, Football Director, Mito HollyHock
Mr. Naoki Mori
"For Mito HollyHock to continue competing in the top league, it is essential to improve the quality of newly joining players, in addition to developing our current players and strengthening the team.
With the introduction of 'nowtis', player potential that previously relied on intuition will be visualized as physical data. By evaluating with more solid evidence, we will be able to accurately approach the talent the club seeks.
By fusing data with on-field knowledge, we believe we can improve the precision of discovering and acquiring highly promising talent, further elevating our value as the 'Mito of Development'."
Katsuya Senzaki, CEO, F&V Co., Ltd.
"We are humbled that Mito HollyHock, which has a firm development philosophy in the Japanese soccer world, has adopted 'nowtis'. We will do our utmost to support the club's further leaps from the perspective of physical data and assist in achieving the goals set by Mito HollyHock."
nowtis
A system that visualizes athletes' physical abilities and compares/accumulates data.
nowtis provides a physical test and physical data management app for athletes. In soccer, we have acquired the physical data of 35,000 players from over 350 teams, mainly powerhouse teams nationwide. By comparing with other teams within the app, users can grasp the characteristics of their strengths and weaknesses, generating awareness for their next actions.
It can also be utilized for recruiting between high schools and universities. It is widely used by players who lack opportunities to challenge themselves in regional areas and by teams that cannot travel extensively for recruiting activities.
[Corporate Site]
https://f-and-v.com/nowtis/
[SNS]
Instagram: https://www.instagram.com/f_and_v_nowtis/
TikTok: https://www.tiktok.com/@f_and_v.nowtis
nowtis will provide its vast player data and analytical solutions to Mito HollyHock, which has a reputation as "Mito of Development" and excels at drawing out the potential of young players. Through this, we will strongly back up the early discovery of promising talent that matches the club's philosophy and the formulation of strengthening strategies based on objective data.
Naoki Mori, Football Director, Mito HollyHock
Mr. Naoki Mori
"For Mito HollyHock to continue competing in the top league, it is essential to improve the quality of newly joining players, in addition to developing our current players and strengthening the team.
With the introduction of 'nowtis', player potential that previously relied on intuition will be visualized as physical data. By evaluating with more solid evidence, we will be able to accurately approach the talent the club seeks.
By fusing data with on-field knowledge, we believe we can improve the precision of discovering and acquiring highly promising talent, further elevating our value as the 'Mito of Development'."
Katsuya Senzaki, CEO, F&V Co., Ltd.
"We are humbled that Mito HollyHock, which has a firm development philosophy in the Japanese soccer world, has adopted 'nowtis'. We will do our utmost to support the club's further leaps from the perspective of physical data and assist in achieving the goals set by Mito HollyHock."
nowtis
A system that visualizes athletes' physical abilities and compares/accumulates data.
nowtis provides a physical test and physical data management app for athletes. In soccer, we have acquired the physical data of 35,000 players from over 350 teams, mainly powerhouse teams nationwide. By comparing with other teams within the app, users can grasp the characteristics of their strengths and weaknesses, generating awareness for their next actions.
It can also be utilized for recruiting between high schools and universities. It is widely used by players who lack opportunities to challenge themselves in regional areas and by teams that cannot travel extensively for recruiting activities.
[Corporate Site]
https://f-and-v.com/nowtis/
[SNS]
Instagram: https://www.instagram.com/f_and_v_nowtis/
TikTok: https://www.tiktok.com/@f_and_v.nowtis