Everforth Implements Inbound Support Function for HOTEL LOVERS Store Mobile Order System
Everforth has implemented a new inbound support function for the mobile order system used by HOTEL LOVERS stores, a major color contact lens e-commerce site. This digitizes previously paper-based procedures for foreign visitors, enhancing customer convenience with multilingual forms and QR code integration, while minimizing operational burden on store staff and improving both customer experience and store operational efficiency.
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- 📰 Published: April 24, 2026 at 17:30
- 🔍 Collected: April 24, 2026 at 09:01
- 🤖 AI Analyzed: April 24, 2026 at 09:21 (19 min after Collected)
Everforth Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masanori Morishita) announces the implementation of a new inbound support function in the mobile order system provided for stores of "HOTEL LOVERS," one of Japan's largest color contact lens e-commerce sites.
This new functionality builds upon the existing smooth purchase flow linked with the LINE app (for contact lens consent forms). It adds a mechanism for inbound customers, who previously relied mainly on paper-based procedures, to register directly from their smartphone browsers.
This allows domestic Japanese customers to continue enjoying the smooth purchase experience using LINE, while also enabling customers who do not use LINE, including inbound visitors, to complete procedures more easily.
Furthermore, the system is designed to be introduced without significant changes to store staff's cashier operations, closely aligning with existing sales operations. This minimizes the burden on staff while enabling operations that can cater to a wider variety of customers.
Addressing on-site challenges for inbound support, digitizing paper-based procedures for foreign visitors
Color contact lenses are classified as highly controlled medical devices, requiring proper management to link customer information with the LOT numbers of sold products.
However, traditional inbound consent acquisition flows involved multiple steps: filling out paper consent forms, manual entry of management numbers by staff, and then inputting numbers after LOT scanning. This posed a challenge in terms of operational burden on stores.
Especially for foreign visitors, filling out paper forms and understanding instructions often took considerable time, becoming a significant bottleneck in terms of operations during busy periods and customer service quality.
Anticipating future growth in inbound sales, HOTEL LOVERS was moving towards data-driven management from paper-based operations to address these issues.
Everforth responded to this challenge by implementing the necessary inbound support functions, leveraging its existing store mobile order platform.
Multilingual forms and QR linkage simplify registration and purchase flow for foreign visitors
Newly implemented is a multilingual form accessible directly from a smartphone browser, without using the LINE Mini App.
Customers can switch languages on the form to enter necessary information, and a QR code is displayed immediately upon registration completion.
Staff can then scan this QR code at checkout to link customer data with the product's LOT number.
Additionally, for registrations in languages other than Japanese, the input specifications are optimized for international customers.
For example, name input is in full name format instead of separate first and last names. Input fields for Japanese postal codes, prefectures, and municipalities are not displayed, replaced instead with country name and free-form address, reducing input burden.
Furthermore, for customers who have registered once, re-entry is made unnecessary based on cookie information, and the system is designed to automatically transition to the QR display screen upon form access. Information can also be corrected via an "Edit" button if needed.
This ensures smoother customer service during repeat visits.
Minimizing changes to cashier operations, enabling low-burden implementation
This inbound initiative prioritized not only enhancing customer convenience but also avoiding increased operational burden on store staff.
By scanning the QR code, the system can automatically distinguish between LINE customers and web registrants, so staff do not need to be aware of each customer's registration method.
As a result, while expanding customer pathways, the cashier operations themselves remained largely unchanged, allowing for the expansion of new service capabilities without undue strain on the ground.
Extending improved customer experience and store operational efficiency to the inbound sector
The HOTEL LOVERS store mobile order system, announced previously, was introduced as a mechanism to achieve both an "easy-to-find, easy-to-choose" purchasing experience and efficient store operations, including LOT number management.
This inbound support initiative further develops that effort.
For customers, it reduces language barriers and the hassle of paper forms, providing a more intuitive procedure completion experience.
For stores, it reduces the burden of manual writing and transcription associated with paper operations, leading to improved data retention and operational stability.
Everforth goes beyond mere digitalization, supporting store DX as a practical system that considers both on-site operations and customer experience.
Future Outlook
Everforth will continue to promote system development that achieves both improved customer experience and operational efficiency in physical stores.
This new functionality builds upon the existing smooth purchase flow linked with the LINE app (for contact lens consent forms). It adds a mechanism for inbound customers, who previously relied mainly on paper-based procedures, to register directly from their smartphone browsers.
This allows domestic Japanese customers to continue enjoying the smooth purchase experience using LINE, while also enabling customers who do not use LINE, including inbound visitors, to complete procedures more easily.
Furthermore, the system is designed to be introduced without significant changes to store staff's cashier operations, closely aligning with existing sales operations. This minimizes the burden on staff while enabling operations that can cater to a wider variety of customers.
Addressing on-site challenges for inbound support, digitizing paper-based procedures for foreign visitors
Color contact lenses are classified as highly controlled medical devices, requiring proper management to link customer information with the LOT numbers of sold products.
However, traditional inbound consent acquisition flows involved multiple steps: filling out paper consent forms, manual entry of management numbers by staff, and then inputting numbers after LOT scanning. This posed a challenge in terms of operational burden on stores.
Especially for foreign visitors, filling out paper forms and understanding instructions often took considerable time, becoming a significant bottleneck in terms of operations during busy periods and customer service quality.
Anticipating future growth in inbound sales, HOTEL LOVERS was moving towards data-driven management from paper-based operations to address these issues.
Everforth responded to this challenge by implementing the necessary inbound support functions, leveraging its existing store mobile order platform.
Multilingual forms and QR linkage simplify registration and purchase flow for foreign visitors
Newly implemented is a multilingual form accessible directly from a smartphone browser, without using the LINE Mini App.
Customers can switch languages on the form to enter necessary information, and a QR code is displayed immediately upon registration completion.
Staff can then scan this QR code at checkout to link customer data with the product's LOT number.
Additionally, for registrations in languages other than Japanese, the input specifications are optimized for international customers.
For example, name input is in full name format instead of separate first and last names. Input fields for Japanese postal codes, prefectures, and municipalities are not displayed, replaced instead with country name and free-form address, reducing input burden.
Furthermore, for customers who have registered once, re-entry is made unnecessary based on cookie information, and the system is designed to automatically transition to the QR display screen upon form access. Information can also be corrected via an "Edit" button if needed.
This ensures smoother customer service during repeat visits.
Minimizing changes to cashier operations, enabling low-burden implementation
This inbound initiative prioritized not only enhancing customer convenience but also avoiding increased operational burden on store staff.
By scanning the QR code, the system can automatically distinguish between LINE customers and web registrants, so staff do not need to be aware of each customer's registration method.
As a result, while expanding customer pathways, the cashier operations themselves remained largely unchanged, allowing for the expansion of new service capabilities without undue strain on the ground.
Extending improved customer experience and store operational efficiency to the inbound sector
The HOTEL LOVERS store mobile order system, announced previously, was introduced as a mechanism to achieve both an "easy-to-find, easy-to-choose" purchasing experience and efficient store operations, including LOT number management.
This inbound support initiative further develops that effort.
For customers, it reduces language barriers and the hassle of paper forms, providing a more intuitive procedure completion experience.
For stores, it reduces the burden of manual writing and transcription associated with paper operations, leading to improved data retention and operational stability.
Everforth goes beyond mere digitalization, supporting store DX as a practical system that considers both on-site operations and customer experience.
Future Outlook
Everforth will continue to promote system development that achieves both improved customer experience and operational efficiency in physical stores.