Cosmetic Clinic Job Platform 'Biyoriku' Officially Released, Cutting Recruitment Costs by up to 1.75 Million Yen

## Revolutionizing Recruitment in a 631 Billion Yen Market: Biyoriku Officially Released

[Cutting Recruitment Costs by over 700,000 Yen] The birth of a job platform fully dedicated to beauty clinics.

ETANA Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Tetsuya Nakagawa) officially released its job and career change service for beauty clinics, 'Biyoriku' (https://www.biyoriku.jp/), on Monday, June 1, 2026. It is the first job service in Japan fully specialized in beauty clinics, allowing users to search for all professions—including doctors, nurses, reception counselors, PR, and medical office staff—on a single platform.

To commemorate the official release, the company is launching a 'Founding Memorial Free Listing Campaign,' offering free job listings to the first 100 clinics. While traditional recruitment through agencies costs an average of 700,000 to 1.75 million yen per nurse, using Biyoriku can significantly reduce these costs.

### Background: The 'Recruitment Vacuum' in a 631 Billion Yen Market

According to research by Yano Research Institute, the domestic cosmetic medicine market reached 631 billion yen in 2024, a 6.2% increase year-on-year, with the revenue of major corporations growing by approximately 1.5 times since 2022.

However, the recruitment process has long faced the following issues:
- Expensive recruitment agency fees averaging around 35% of the hire's annual salary.
- Market rates for recruitment commissions for reception counselors ranging from 700,000 to 900,000 yen.
- Lack of specialized platforms makes it difficult to appeal to industry-specific conditions (incentives, staff treatment discounts).
- Structural mismatch caused by chronic industry-wide personnel shortages.

### Three Key Features of Biyoriku

1. The Only Platform Fully Dedicated to Beauty Clinics
Specializing in cosmetic surgery and dermatology, it allows precise posting and searching for conditions like 'staff procedure discounts' and 'incentive structures.'

2. Granular Search Based on Job Seeker Perspectives
Filters available for over 20 conditions such as 'five-day work week,' 'over 120 annual holidays,' and 'under 10 hours of overtime per month.'

3. Radically Changing the Recruitment Cost Structure
By utilizing a job board model, it helps clinics move away from reliance on expensive, per-hire recruitment agency fees.

CEO Tetsuya Nakagawa stated, 'The beauty medicine industry is growing at an unprecedented speed, but the recruitment scene has not changed. Biyoriku was born to fill that gap.'