Towards the Next 100 Years: Listed Company x Local Organization Launch "Agriculture Support Connected by Bonds" Project
TSE Growth-listed Enjin Inc., in collaboration with local organization Nanki Shirahama Mirai Kaigi, has officially launched the 'Primary Industry Farm Support Owner Program,' a new B2B agricultural support scheme. This project leverages Enjin's nationwide corporate network to address the labor shortage and business succession issues facing local agriculture, promoting 'local production for other consumption' to stabilize farmers' livelihoods and ensure the sustainability of regional agriculture.
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- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
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TSE Growth-listed Enjin Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Koda Honda; Securities Code: 7370; hereinafter 'the Company'), in collaboration with the local organization Nanki Shirahama Mirai Kaigi (Representative: Keishi Honda), has officially launched the 'Primary Industry Farm Support Owner Program,' a new B2B agricultural support scheme that utilizes a nationwide corporate network to address the labor shortage and business succession issues facing local agriculture.
At the core of this project, the Company aims to connect its deep relationships with small and medium-sized enterprises and listed companies (a total of 7,000 companies cultivated over many years) to solving agricultural challenges. We will support the sustainability of regional agriculture and the stability of farmers' livelihoods together with willing companies and business owners who wish to contribute to the development of their communities and society.
■ Background: Farmers' real voices revealed the necessity of 'local production for other consumption'
'Local production for local consumption' is important as a regional food culture, and its establishment remains the optimal solution. However, in Wakayama Prefecture, which has a declining population and no huge tourism market, it is not easy to sustain agricultural management solely through local consumption. Farmers on the ground have voiced concerns such as:
'Of course, we want people in the local area to eat our produce, but that alone is tough. My spouse and I are barely making ends meet, and our physical strength is also declining...'
Based on these realities on the ground, the Company and Nanki Shirahama Mirai Kaigi designed a structure to connect Wakayama's agricultural products to nationwide corporate demand through a 'local production for other consumption' mechanism, directly returning sales to farmland, precisely to protect the 'local production for local consumption' culture. We believe that expanding this mechanism nationwide and creating an environment where farmers can continue farming with pride and prosperity will lead to the future of regional agriculture.
■ Project Features: Connecting the desire to 'support the development of communities and society'
The basic form of this project is a B2B purchase agreement for agricultural products, utilizing companies' entertainment expenses, welfare benefits, and advertising expenses. However, its essence is a mechanism that directly delivers the aspirations of companies and business owners who wish to 'contribute to the development of communities and society through their business activities' to agricultural sites across the country.
Participating companies and business owners will be provided with an experience that goes beyond a mere purchase agreement. It is a mechanism that transforms their participation into support for farmers' livelihoods and the desire to support the future of Japanese agriculture.
【 Returns to Farmers 】
We guarantee to purchase agricultural products at a higher price than conventional rates. Prioritizing designs that directly benefit farmers is our top priority.
【 Connecting Companies with Farmers and Local Communities 】
In this project, the Company prioritizes functioning as a 'bridge of connection' between companies, farmers, and local communities. We will return our reliability, PR power, and network as a listed company to the public purpose of supporting regional agriculture.
【 Value Provided to Participating Companies 】
Utilizing the Company's PR and branding know-how as a listed company, we create opportunities for participating companies to externally communicate their story as 'companies that supported Japanese agriculture.' Specifically, we provide mechanisms that participating companies can utilize as their own initiatives, such as offering agricultural products in individual novelty packages, supporting SNS dissemination as corporate branding material, and creating contact points with agricultural sites through employee participation in harvest festivals.
【 Current Response 】
Despite being in the stage without formal brochures or performance materials, the participation of multiple companies has already been decided during the closed sales phase. Inquiries for participation are still pouring in. The desire to 'contribute to the community' is driving this even before business considerations. This response truly symbolizes the essence of this project.
■ Value for Farmers and Regions
This project brings more than just expanded sales channels to agriculture and farmers.
・ Stabilization of agricultural management: Providing an economic foundation that allows couples and families to continue farming through fair-price purchases and stable orders.
・ Restoration of agricultural pride and social significance: Connecting directly with urban companies and creating a sense that 'our agricultural products are appreciated nationwide.'
・ Support for business succession: Stable revenue from continuous corporate contracts creates a fertile ground for considering succession to the next generation.
・ Enhancement of agriculture as a profession: A stable revenue structure and social connections offer hope for young generations aspiring to enter farming.
■ Collaboration with Nanki Shirahama Mirai Kaigi: Region-rooted 'planning and execution capability' as the first step towards nationwide expansion
This project was initiated by the local organization Nanki Shirahama Mirai Kaigi, which operates from Wakayama and Nanki Shirahama. It has a proven track record of solving regional issues with practical results, such as supporting restaurants and accommodations during the COVID-19 pandemic, creating online tourism maps, and holding the 'Nanki Shirahama Beach Piano Koshien.'
The Company's founder is from Wakayama Prefecture. The desire for 'long-term support for his hometown' is one of the origins of this project and for the Company, towards the region.
At the core of this project, the Company aims to connect its deep relationships with small and medium-sized enterprises and listed companies (a total of 7,000 companies cultivated over many years) to solving agricultural challenges. We will support the sustainability of regional agriculture and the stability of farmers' livelihoods together with willing companies and business owners who wish to contribute to the development of their communities and society.
■ Background: Farmers' real voices revealed the necessity of 'local production for other consumption'
'Local production for local consumption' is important as a regional food culture, and its establishment remains the optimal solution. However, in Wakayama Prefecture, which has a declining population and no huge tourism market, it is not easy to sustain agricultural management solely through local consumption. Farmers on the ground have voiced concerns such as:
'Of course, we want people in the local area to eat our produce, but that alone is tough. My spouse and I are barely making ends meet, and our physical strength is also declining...'
Based on these realities on the ground, the Company and Nanki Shirahama Mirai Kaigi designed a structure to connect Wakayama's agricultural products to nationwide corporate demand through a 'local production for other consumption' mechanism, directly returning sales to farmland, precisely to protect the 'local production for local consumption' culture. We believe that expanding this mechanism nationwide and creating an environment where farmers can continue farming with pride and prosperity will lead to the future of regional agriculture.
■ Project Features: Connecting the desire to 'support the development of communities and society'
The basic form of this project is a B2B purchase agreement for agricultural products, utilizing companies' entertainment expenses, welfare benefits, and advertising expenses. However, its essence is a mechanism that directly delivers the aspirations of companies and business owners who wish to 'contribute to the development of communities and society through their business activities' to agricultural sites across the country.
Participating companies and business owners will be provided with an experience that goes beyond a mere purchase agreement. It is a mechanism that transforms their participation into support for farmers' livelihoods and the desire to support the future of Japanese agriculture.
【 Returns to Farmers 】
We guarantee to purchase agricultural products at a higher price than conventional rates. Prioritizing designs that directly benefit farmers is our top priority.
【 Connecting Companies with Farmers and Local Communities 】
In this project, the Company prioritizes functioning as a 'bridge of connection' between companies, farmers, and local communities. We will return our reliability, PR power, and network as a listed company to the public purpose of supporting regional agriculture.
【 Value Provided to Participating Companies 】
Utilizing the Company's PR and branding know-how as a listed company, we create opportunities for participating companies to externally communicate their story as 'companies that supported Japanese agriculture.' Specifically, we provide mechanisms that participating companies can utilize as their own initiatives, such as offering agricultural products in individual novelty packages, supporting SNS dissemination as corporate branding material, and creating contact points with agricultural sites through employee participation in harvest festivals.
【 Current Response 】
Despite being in the stage without formal brochures or performance materials, the participation of multiple companies has already been decided during the closed sales phase. Inquiries for participation are still pouring in. The desire to 'contribute to the community' is driving this even before business considerations. This response truly symbolizes the essence of this project.
■ Value for Farmers and Regions
This project brings more than just expanded sales channels to agriculture and farmers.
・ Stabilization of agricultural management: Providing an economic foundation that allows couples and families to continue farming through fair-price purchases and stable orders.
・ Restoration of agricultural pride and social significance: Connecting directly with urban companies and creating a sense that 'our agricultural products are appreciated nationwide.'
・ Support for business succession: Stable revenue from continuous corporate contracts creates a fertile ground for considering succession to the next generation.
・ Enhancement of agriculture as a profession: A stable revenue structure and social connections offer hope for young generations aspiring to enter farming.
■ Collaboration with Nanki Shirahama Mirai Kaigi: Region-rooted 'planning and execution capability' as the first step towards nationwide expansion
This project was initiated by the local organization Nanki Shirahama Mirai Kaigi, which operates from Wakayama and Nanki Shirahama. It has a proven track record of solving regional issues with practical results, such as supporting restaurants and accommodations during the COVID-19 pandemic, creating online tourism maps, and holding the 'Nanki Shirahama Beach Piano Koshien.'
The Company's founder is from Wakayama Prefecture. The desire for 'long-term support for his hometown' is one of the origins of this project and for the Company, towards the region.