Reached 10,000 Units Sold in 4.5 Months with Zero Advertising Costs and No SNS Strategy. Whole-Body Beauty Gel 'P-UP Gel' to Exhibit at Beautyworld Japan Tokyo 2026
EMIASS Co., Ltd.'s whole-body beauty gel, "P-UP Gel," has surpassed 10,000 cumulative sales in just 4.5 months since its launch, achieved with zero advertising costs and no SNS strategy. The company will exhibit at "Beautyworld Japan Tokyo" held at Tokyo Big Sight in May, aiming for further sales channel expansion.
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- 📰 Published: May 11, 2026 at 18:30
- 🔍 Collected: May 11, 2026 at 10:01
- 🤖 AI Analyzed: May 11, 2026 at 10:27 (25 min after Collected)
EMIASS Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Asuka Teshima) announced that its whole-body beauty gel, "P-UP GEL SERUM" (hereinafter, "P-UP Gel"), has surpassed 10,000 cumulative sales units in just 4.5 months since its launch.
Furthermore, the company will exhibit at "Beautyworld Japan Tokyo," Japan's largest comprehensive beauty trade fair, to be held at Tokyo Big Sight from Monday, May 18 to Wednesday, May 20, 2026.
■ Rapid growth from an unknown brand with zero advertising costs
P-UP Gel started as a new product from an unknown brand, initially created for handling at directly managed stores.
In an environment with no SNS ad operations, no influencer strategies, and no large-scale promotions, its reputation spread primarily through evaluations and word-of-mouth from beauty salon professionals, as well as repeat purchases.
Inquiries from agencies and salons wishing to handle the product rapidly increased, catching the eye of discerning individuals looking for new and unique brands.
Cumulative sales surpassed 10,000 units in 4.5 months, and it is now nearing 20,000 cumulative units in almost six months.
■ Born from women's desire to "achieve everything"
While beauty consciousness is increasing, the complexity of using many different items for skincare, body care, and face care, as well as the cost burden, is also growing.
P-UP Gel was developed based on these voices, aiming for a design that is easy to use for whole-body care with just one product.
It can be used in various daily scenarios, such as body care, face line care, décolleté and neck/shoulder area care, and moisturizing care for dry areas.
■ Commitment to beauty ingredients and usability
iPS/IMS Stem Cell Culture Supernatant, Phosphatidylcholine (main ingredient of fat-dissolving injections), 3 types of plant stem cell culture supernatant
P-UP Gel contains multiple beauty ingredients for moisturizing and skin conditioning.
☑️ iPS cell culture supernatant (moisturizing ingredient)
☑️ IMS stem cell culture supernatant (moisturizing ingredient)
☑️ Plant-derived ingredients and Vitamin C derivative (skin conditioning ingredient)
☑️ NMN (skin conditioning ingredient) and Phosphatidylcholine
Other moisturizing ingredients are blended and highly penetrated (to the stratum corneum) using internationally patented technology.
Furthermore, to ensure easy daily use, attention has been paid to:
Non-sticky gel texture, easy-to-blend usability, and a pleasant floral scent.
■ Utilized by salons for customer unit price increase proposals
P-UP Gel is increasingly being adopted by beauty and aesthetic salons.
It is utilized both for improving customer satisfaction and creating sales opportunities, such as proposing options during treatments and suggesting home care products.
It has been decided to exhibit at our own booth and also at the Vigiin Trading Co., Ltd. booth.
■ Beautyworld Japan Tokyo 2026 Exhibition Overview
Dates: Monday, May 18 - Wednesday, May 20, 2026
Venue: Tokyo Big Sight
Product exhibitions, trial guidance, introduction consultations, and agency consultations are planned for the event days.
■ Comment from the Development Manager
"This product was created to embody the desire of many women who wish to 'stay beautiful with minimal effort.' We are extremely pleased that it has spread so widely through evaluations from actual users, without relying on advertising. We will continue to develop products that cater to the needs of the beauty industry."
■ Product Overview
Product Name: P-UP GEL SERUM
Contents: 200g / Professional 500g
Sales format: Salon exclusive
Distributor: EMIASS Co., Ltd.
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■ Company Overview
Company Name: EMIASS Co., Ltd.
Location: 3-6-5 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Asuka Teshima
Business Activities: Beauty salon management, planning, development, and sales of beauty and health-related products
Corporate Website
Keywords:
Furthermore, the company will exhibit at "Beautyworld Japan Tokyo," Japan's largest comprehensive beauty trade fair, to be held at Tokyo Big Sight from Monday, May 18 to Wednesday, May 20, 2026.
■ Rapid growth from an unknown brand with zero advertising costs
P-UP Gel started as a new product from an unknown brand, initially created for handling at directly managed stores.
In an environment with no SNS ad operations, no influencer strategies, and no large-scale promotions, its reputation spread primarily through evaluations and word-of-mouth from beauty salon professionals, as well as repeat purchases.
Inquiries from agencies and salons wishing to handle the product rapidly increased, catching the eye of discerning individuals looking for new and unique brands.
Cumulative sales surpassed 10,000 units in 4.5 months, and it is now nearing 20,000 cumulative units in almost six months.
■ Born from women's desire to "achieve everything"
While beauty consciousness is increasing, the complexity of using many different items for skincare, body care, and face care, as well as the cost burden, is also growing.
P-UP Gel was developed based on these voices, aiming for a design that is easy to use for whole-body care with just one product.
It can be used in various daily scenarios, such as body care, face line care, décolleté and neck/shoulder area care, and moisturizing care for dry areas.
■ Commitment to beauty ingredients and usability
iPS/IMS Stem Cell Culture Supernatant, Phosphatidylcholine (main ingredient of fat-dissolving injections), 3 types of plant stem cell culture supernatant
P-UP Gel contains multiple beauty ingredients for moisturizing and skin conditioning.
☑️ iPS cell culture supernatant (moisturizing ingredient)
☑️ IMS stem cell culture supernatant (moisturizing ingredient)
☑️ Plant-derived ingredients and Vitamin C derivative (skin conditioning ingredient)
☑️ NMN (skin conditioning ingredient) and Phosphatidylcholine
Other moisturizing ingredients are blended and highly penetrated (to the stratum corneum) using internationally patented technology.
Furthermore, to ensure easy daily use, attention has been paid to:
Non-sticky gel texture, easy-to-blend usability, and a pleasant floral scent.
■ Utilized by salons for customer unit price increase proposals
P-UP Gel is increasingly being adopted by beauty and aesthetic salons.
It is utilized both for improving customer satisfaction and creating sales opportunities, such as proposing options during treatments and suggesting home care products.
It has been decided to exhibit at our own booth and also at the Vigiin Trading Co., Ltd. booth.
■ Beautyworld Japan Tokyo 2026 Exhibition Overview
Dates: Monday, May 18 - Wednesday, May 20, 2026
Venue: Tokyo Big Sight
Product exhibitions, trial guidance, introduction consultations, and agency consultations are planned for the event days.
■ Comment from the Development Manager
"This product was created to embody the desire of many women who wish to 'stay beautiful with minimal effort.' We are extremely pleased that it has spread so widely through evaluations from actual users, without relying on advertising. We will continue to develop products that cater to the needs of the beauty industry."
■ Product Overview
Product Name: P-UP GEL SERUM
Contents: 200g / Professional 500g
Sales format: Salon exclusive
Distributor: EMIASS Co., Ltd.
■ Company Overview
Company Name: EMIASS Co., Ltd.
Location: 3-6-5 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Asuka Teshima
Business Activities: Beauty salon management, planning, development, and sales of beauty and health-related products
Corporate Website
Keywords: