New Jewelry Brand 'Lysh jewelry' for Mature Adults Holds First POP UP and Exhibition at GUM Omotesando
Key facts
- New Jewelry Brand 'Lysh jewelry' for Mature Adults Holds First POP UP and Exhibition at GUM Omotesando
- Lysh jewelry, operated by eight Inc., will hold its first POP UP event and exhibition at GUM Omotesando in Tokyo from June 12 to 14, 2026. The brand offers high-quality jewelry using lab-grown diamonds at accessible prices, primarily targeting women in their 40s.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Lysh jewelry, operated by eight Inc., will hold its first POP UP event and exhibition at GUM Omotesando in Tokyo from June 12 to 14, 2026. The brand offers high-quality jewelry using lab-grown diamonds at accessible prices, primarily targeting women in their 40s.
- Citation
- New Jewelry Brand 'Lysh jewelry' for Mature Adults Holds First POP UP and Exhibition at GUM Omotesando (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Lysh jewelry, operated by eight Inc., will hold its first POP UP event and exhibition at GUM Omotesando in Tokyo from June 12 to 14, 2026. The brand offers high-quality jewelry using lab-grown diamonds at accessible prices, primarily targeting women in their 40s.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 20:39
- 🔍 Collected: June 3, 2026 at 11:50
- 🤖 AI Analyzed: June 7, 2026 at 01:10 (85h 19m after Collected)
"There is no jewelry I truly want."
From this sentiment of the representative and designer, a woman in her 40s who works and chooses for herself,
Lysh jewelry (eight Inc.) was born in March 2025.
[High-quality jewelry at a price you can reach with a little effort]
The ideal jewelry for adults, who have become more particular about beauty and quality, is made with uncompromising "genuine materials" such as diamonds, gold, and platinum.
It is very expensive and hard to reach, yet one cannot give up on that longing.
That is when they encountered lab-grown diamonds.
With the same beauty as natural diamonds but available for less than one-third of the price,
They were convinced that this would allow them to offer jewelry that working women could buy "if they tried a little harder."
[Designs that suit mature women]
As we age, our hands get thicker, wrinkles appear, and our faces develop spots and dullness...
Large, bold jewelry that suits you even as you age, or precisely because you have aged.
They view jewelry not merely as an accessory, but as something that quietly accompanies daily emotions and memories,
creating collections while valuing the beauty of materials, negative space, and light.
[A brand that spread from Threads]
The concept of Lysh jewelry was exactly what women around the world were seeking.
"A partner who entrusts me with big tasks and inspires me"
"I used to hate my thick fingers, but it gave me confidence"
In about one year since the brand's launch, it has gained many fans, and its total SNS followers have grown to 18,000.
*As of June 2026
Normally, they do not have a store and sell through a peddling style of individual try-on sessions,
but this time they will hold their first POP UP on June 13 (Sat) and 14 (Sun) in Omotesando, Tokyo.
On the first day, June 12 (Fri), they will hold an exhibition for media, stylists, and related parties.
CEO / Designer
FUMIKA KIKITSU
Previously worked in advertising and marketing at Recruit's "Zexy."
While being involved in many milestones in women's lives, she was drawn to the appeal of jewelry as "something that empowers you when you wear it." After marriage and childbirth, while facing changes in her own life stage and values, she founded Lysh jewelry (eight Inc.).
With the theme of jewelry chosen "for yourself," not "for someone else," she proposes designs that combine delicacy and strength.
[POP UP]
Open to the Public *No reservation required
2026. 06. 13 (Sat) 11:00 — 18:00
2026. 06. 14 (Sun) 11:00 — 17:00
[PRESS PREVIEW]
For Press & Media *No reservation required
2026. 06. 12 (Fri) 11:00 — 18:00
*This is an early preview event for media, stylists, and related parties.
On the day, we will accept try-ons, photography, and consultations on styling leases.
*Reservations are not required, but if you wish to interview or photograph Representative Kikitsu,
please inform us of your visit time in advance.
[PLACE]
GUM Omotesando
3-10-25 Kita-Aoyama, Minato-ku, Tokyo
2-minute walk from Omotesando Station (Exits B2, B5, A1)
HP: https://gum.tokyo/
[CONTACT]
Instagram: @lysh_jewelry
HP: https://lysh-jewelry.com/
Mail: f.kikitsu@lysh-jewelry.com
From this sentiment of the representative and designer, a woman in her 40s who works and chooses for herself,
Lysh jewelry (eight Inc.) was born in March 2025.
[High-quality jewelry at a price you can reach with a little effort]
The ideal jewelry for adults, who have become more particular about beauty and quality, is made with uncompromising "genuine materials" such as diamonds, gold, and platinum.
It is very expensive and hard to reach, yet one cannot give up on that longing.
That is when they encountered lab-grown diamonds.
With the same beauty as natural diamonds but available for less than one-third of the price,
They were convinced that this would allow them to offer jewelry that working women could buy "if they tried a little harder."
[Designs that suit mature women]
As we age, our hands get thicker, wrinkles appear, and our faces develop spots and dullness...
Large, bold jewelry that suits you even as you age, or precisely because you have aged.
They view jewelry not merely as an accessory, but as something that quietly accompanies daily emotions and memories,
creating collections while valuing the beauty of materials, negative space, and light.
[A brand that spread from Threads]
The concept of Lysh jewelry was exactly what women around the world were seeking.
"A partner who entrusts me with big tasks and inspires me"
"I used to hate my thick fingers, but it gave me confidence"
In about one year since the brand's launch, it has gained many fans, and its total SNS followers have grown to 18,000.
*As of June 2026
Normally, they do not have a store and sell through a peddling style of individual try-on sessions,
but this time they will hold their first POP UP on June 13 (Sat) and 14 (Sun) in Omotesando, Tokyo.
On the first day, June 12 (Fri), they will hold an exhibition for media, stylists, and related parties.
CEO / Designer
FUMIKA KIKITSU
Previously worked in advertising and marketing at Recruit's "Zexy."
While being involved in many milestones in women's lives, she was drawn to the appeal of jewelry as "something that empowers you when you wear it." After marriage and childbirth, while facing changes in her own life stage and values, she founded Lysh jewelry (eight Inc.).
With the theme of jewelry chosen "for yourself," not "for someone else," she proposes designs that combine delicacy and strength.
[POP UP]
Open to the Public *No reservation required
2026. 06. 13 (Sat) 11:00 — 18:00
2026. 06. 14 (Sun) 11:00 — 17:00
[PRESS PREVIEW]
For Press & Media *No reservation required
2026. 06. 12 (Fri) 11:00 — 18:00
*This is an early preview event for media, stylists, and related parties.
On the day, we will accept try-ons, photography, and consultations on styling leases.
*Reservations are not required, but if you wish to interview or photograph Representative Kikitsu,
please inform us of your visit time in advance.
[PLACE]
GUM Omotesando
3-10-25 Kita-Aoyama, Minato-ku, Tokyo
2-minute walk from Omotesando Station (Exits B2, B5, A1)
HP: https://gum.tokyo/
[CONTACT]
Instagram: @lysh_jewelry
HP: https://lysh-jewelry.com/
Mail: f.kikitsu@lysh-jewelry.com
FAQ
Where is the Lysh jewelry POP UP event?
It is at GUM Omotesando in Minato-ku, Tokyo.
Is a reservation required for the event?
No reservation is required for the public days.
What is the brand's main sales method?
Normally, they do not have a store and sell through individual try-on sessions.