HAAVE to Exhibit at Hankyu Umeda Main Store 'DRESS FES', Proposing New Lifestyle-Oriented Bridal Styles
Apparel brand HAAVE will hold a pop-up at Hankyu Umeda Main Store from June 10-15, 2026. In collaboration with wedding brand SaboraMi, they will showcase 'Lifestyle Dresses'—attire designed to be worn both on the wedding day and in daily life afterwards—produced entirely through a made-to-order system.
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- 📰 Published: May 20, 2026 at 19:00
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HAAVE, an apparel brand operated by EICHI Co., Ltd. (Kobe, Hyogo), will hold a limited-time pop-up store at the 'DRESS FES' event, taking place from June 10th (Wed) to June 15th (Mon), 2026, at the 9th-floor Festival Plaza of Hankyu Umeda Main Store.
Under the HAAVE-led project 'THE DISTINCT ISSUE', this exhibition welcomes the Tokyo-based wedding brand SaboraMi. Together, they will create a unique space where the aesthetic sensibilities of both brands converge, featuring a lineup that includes dresses, shoes, accessories, and men's items.
■ Proposing a New Bridal Style for Everyday Life
HAAVE’s craftsmanship focuses on allowing individuals to feel natural and comfortable, rather than relying on excessive decoration or formal tension. Based on minimalist designs, their approach involves layering essential elements—a philosophy shared by both their women's and men's lines. The venue will feature signature satin and mini dresses, as well as tulle tops, bustiers, and skirts that can be styled for daily wear. Accessories such as pumps, sandals, headpieces, and veils will also be available.
In the men's line, HAAVE offers setup suits, shirts, vests, ties, and leather shoes. These items are designed to be easily incorporated into both formal occasions and subsequent daily life, allowing couples to enjoy a cohesive aesthetic.
Sustainability is at the heart of HAAVE, with all items sold through a made-to-order system. By producing each piece only after receiving an order, the brand ensures it delivers exactly what is needed without excess. Unlike traditional high-priced wedding dresses intended for a single day, HAAVE offers an accessible price range and the freedom to choose a personal style. Visitors are invited to experience the potential of 'Lifestyle Dresses' that blend seamlessly into life after the ceremony.
Under the HAAVE-led project 'THE DISTINCT ISSUE', this exhibition welcomes the Tokyo-based wedding brand SaboraMi. Together, they will create a unique space where the aesthetic sensibilities of both brands converge, featuring a lineup that includes dresses, shoes, accessories, and men's items.
■ Proposing a New Bridal Style for Everyday Life
HAAVE’s craftsmanship focuses on allowing individuals to feel natural and comfortable, rather than relying on excessive decoration or formal tension. Based on minimalist designs, their approach involves layering essential elements—a philosophy shared by both their women's and men's lines. The venue will feature signature satin and mini dresses, as well as tulle tops, bustiers, and skirts that can be styled for daily wear. Accessories such as pumps, sandals, headpieces, and veils will also be available.
In the men's line, HAAVE offers setup suits, shirts, vests, ties, and leather shoes. These items are designed to be easily incorporated into both formal occasions and subsequent daily life, allowing couples to enjoy a cohesive aesthetic.
Sustainability is at the heart of HAAVE, with all items sold through a made-to-order system. By producing each piece only after receiving an order, the brand ensures it delivers exactly what is needed without excess. Unlike traditional high-priced wedding dresses intended for a single day, HAAVE offers an accessible price range and the freedom to choose a personal style. Visitors are invited to experience the potential of 'Lifestyle Dresses' that blend seamlessly into life after the ceremony.
FAQ
Why can HAAVE dresses be worn daily?
Thanks to minimalist designs with less excess decoration and material choices from a fashion perspective, pieces like skirts and bustiers can be easily styled with everyday clothing.
What are the benefits of made-to-order?
It reduces environmental impact by producing only what is needed and lowers costs by eliminating inventory management, allowing high-quality dresses to be sold at accessible prices.
Are there items available for men?
Yes, they offer a range of products including setup suits, shirts, ties, and leather shoes suitable for both formal occasions and daily wear.