Tokyu Renews "Tokyu Bell House Cleaning Reservation Site" with ecbeing

ecbeing Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Masaya Hayashi, hereinafter "our company") announces that "ecbeing," the EC construction platform that has held the No. 1 share in EC construction platforms for 17 consecutive years*1, has been adopted as the platform for the house cleaning reservation site of "Tokyu Bell," a home convenience service operated by Tokyu Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Masahiro Horie, hereinafter "Tokyu").

*1: Market share of EC site construction (customized type, SaaS/PaaS) from fiscal years 2008-2024. Self-estimated based on past research results by Fuji Keizai until FY2022, and from Fuji Keizai "Software Business New Market" for FY2023 and beyond.

## Background of House Cleaning Reservation Site Construction

Tokyu Bell House Cleaning Reservation Site TOP Screen

Tokyu operates "Tokyu Bell" as a lifestyle services business, offering various "Ie-Naka®"*2 services such as house cleaning, housekeeping assistance, and pet sitting.

The company previously operated a house cleaning reservation site, but faced challenges in managing and utilizing reservation and customer data. Therefore, this time, they renewed the reservation site in August 2025, utilizing the EC construction platform "ecbeing" and the reservation management system "RESOMO"*3.

As a result, they achieved shared customer IDs and single sign-on (SSO) for customer pages with their already operating net supermarket, providing users with a more comfortable and easy-to-use reservation experience.

As a result of this renewal, the number of customers making reservations online significantly increased, becoming 1.5 times that of the same period last year by the end of October 2025.

Furthermore, there has been an increase in cases where customers registered with EC services like the net supermarket use "Ie-Naka" services for the first time, demonstrating high synergy effects through ID unification.

*2: "Ie-Naka" is a registered trademark of Tokyu Corporation.

*3: "RESOMO" is a reservation management platform developed in-house by our company. It can manage EC site member information, EC/store purchase information, and reservation information on the same server, making it possible to implement measures to improve customer loyalty across multiple channels by utilizing data. The accumulated data can be utilized for in-store customer service through the customer chart function.

- Click here for details on RESOMO (https://www.ecbeing.net/resomo.html)

## Features of the Tokyu Bell House Cleaning Reservation Site

### ① Easy User Reservations via Calendar, Smooth Dispatch Management for Tokyu

This time, the reservation management system "RESOMO" provided by our company is utilized for house cleaning reservations. Users can select their desired date and time for use in a calendar format on the reservation screen.

Reservation Method Selection Screen

On the other hand, Tokyu also uses RESOMO for dispatch management on its administration screen. For reservations received by phone or cases where reservations are difficult to make on the site, staff use the calendar on the administration screen to make dispatch reservations. Since reservation information on the site is also linked on the same system, availability can be checked at a glance, contributing to reducing the operational load on staff and speeding up reservation adjustments.

Dispatch Reservation Calendar (Admin Screen Image)

### ② Seamless Movement Between Multiple Sites with "Tokyu Bell ID" Linkage

Move to other sites from the "Tokyu Bell ID Linkage Service" in the header

In this renewal, the "Tokyu Bell ID" was linked to unify member information across three sites: "Tokyu Store Net Supermarket," "Tokyu Store Online Shop," and the "House Cleaning Reservation Site."

Logging into any of these sites allows users to browse other sites while logged in (Single Sign-On), realizing smooth navigation. By expanding navigation elements such as headers, the design makes it easier for users who have shopping experience with the net supermarket or online shop but have not yet used house cleaning to naturally recognize and consider related services.

For Tokyu, linking member information has established a foundation for understanding usage across sites and optimizing communication (e.g., segmented delivery) for service announcements and campaign notifications.

### ③ Common My Page for Booking and Cancelling Multiple Services

With the unification of member information, the My Page has also been unified, allowing users to check usage history for the net supermarket and online shop. Registration and changes to house cleaning service addresses can also be made from My Page, making subsequent reservations smoother.