After Name Change and Funding, WAKA Inc. Implements Brand Renewal and Strengthens Structure
Key facts
- After Name Change and Funding, WAKA Inc. Implements Brand Renewal and Strengthens Structure
- WAKA Inc. (formerly EbuAction) has renewed its corporate logo, website, and brand message, and introduced its board members. Led by 19-year-old CEO Keita Noda, the company is strengthening its structure with professionals from the game, entertainment, and IP sectors to expand Japanese brands and IP on Roblox.
- Source: PR Times
- Date: June 2, 2026
Direct answer
WAKA Inc. (formerly EbuAction) has renewed its corporate logo, website, and brand message, and introduced its board members. Led by 19-year-old CEO Keita Noda, the company is strengthening its structure with professionals from the game, entertainment, and IP sectors to expand Japanese brands and IP on Roblox.
- Citation
- After Name Change and Funding, WAKA Inc. Implements Brand Renewal and Strengthens Structure (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
WAKA Inc. (formerly EbuAction) has renewed its corporate logo, website, and brand message, and introduced its board members. Led by 19-year-old CEO Keita Noda, the company is strengthening its structure with professionals from the game, entertainment, and IP sectors to expand Japanese brands and IP on Roblox.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 19:01
- 🔍 Collected: June 2, 2026 at 10:20
- 🤖 AI Analyzed: June 7, 2026 at 02:11 (111h 50m after Collected)
WAKA Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Keita Noda; hereinafter 'WAKA'), which operates a 'passion content studio' connecting Japanese brands and IP with user engagement on the next-generation entertainment platform 'Roblox', announces the renewal of its corporate logo, corporate website, and brand message, along with the introduction of its board members and organizational strengthening.
Brand Renewal Overview
In conjunction with the company name change and brand renewal, the corporate logo, corporate website, and brand message have been completely overhauled.
(1) New Logo
The design embodies the desire to be a connector between people, and between companies and passions, much like a bee pollinating from flower to flower.
(2) New Corporate Website
The business content, achievements, team, and recruitment information have been restructured under WAKA's worldview.
🔗 New Corporate Website: https://waka-studio.com/
(3) New Brand Message
'Know the passion, the young hands create the passion'
This message conveys the company's aspiration as a professional group that understands the next generation's 'passion' more deeply than anyone else, creating content and value that resonates globally.
Comment from President & CEO Keita Noda
From EbuAction to WAKA.
The company name, logo, and website have all been renewed.
This is not just a superficial change. It is a renewal to declare, both internally and externally, our resolve to become an entity that brings Japanese IP and brands to the world on the field of the next-generation entertainment industry, 'Roblox'.
I am grateful that seniors who have achieved results in the game, entertainment, IP, and corporate sectors have joined the WAKA ship.
On the other hand, we still need more members! If you have even a slight interest, please DM us on Facebook or X!
Details are written on note. 👉 https://note.com/noda_fn/n/n3d54e8532612
Board Member Introduction
WAKA is building a structure centered around 19-year-old representative Noda, bringing together members who have pursued top careers in the game, entertainment, IP, and corporate sectors.
Keita Noda (President & CEO)
Born in 2007, 19 years old. Dropped out of Eiko Gakuen in the second year of junior high school. Started a business at 15, secured funding, and launched the current business after two pivots.
Tadahiro Kamihata (Director / General Manager of Administration)
Joined JAFCO as a new graduate, then served as a director at a game venture for about 10 years. Subsequently led Toridori to its IPO as General Manager of Administration and IPO Preparation Manager. Joined WAKA (formerly EbuAction) as an outside director in 2024. Became a part-time director attending the office 2-3 times a week following the funding round in March 2026. Oversees loan procurement and the administration department.
Yuto Sano (Head of Sales, Branded Entertainment Business Division)
After interning at ANYCOLOR, spent 5 years at Cluster from its founding, establishing the sales department, then handled product marketing. Joined WAKA (formerly EbuAction) in 2025. Oversees the sales department.
Yuki Haraguchi (License Strategist, Content Production Division)
Handled licensing for popular anime titles as a rights holder at KADOKAWA and Dentsu Group. Previously served as head of game licensing at Dentsu Anime Solutions. Joined WAKA (formerly EbuAction) in 2026. Oversees licensing.
Creator E (CCO / Chief Content Officer)
Roblox creator. Created a Roblox game generating approximately 4 billion yen in sales with a team of 4, with experience in selling the game. Loves Japanese anime and culture. Joined WAKA (formerly EbuAction) in 2026. Oversees global sourcing and content.
■ About WAKA Inc.
Company Name: WAKA Inc. (formerly EbuAction Inc.)
Representative: President & CEO Keita Noda
Established: January 2023
Location: 2-10-34 Kami-Osaki, Shinagawa-ku, Tokyo
Capital: 276.85 million yen (including capital reserve)
Employees: 15 (including contractors)
URL: https://waka-studio.com/
■ Recruitment Information
WAKA is actively recruiting for various positions.
Recruitment Site: https://speakerdeck.com/waka0220/waka-hui-she-shuo-ming-zi-liao
Brand Renewal Overview
In conjunction with the company name change and brand renewal, the corporate logo, corporate website, and brand message have been completely overhauled.
(1) New Logo
The design embodies the desire to be a connector between people, and between companies and passions, much like a bee pollinating from flower to flower.
(2) New Corporate Website
The business content, achievements, team, and recruitment information have been restructured under WAKA's worldview.
🔗 New Corporate Website: https://waka-studio.com/
(3) New Brand Message
'Know the passion, the young hands create the passion'
This message conveys the company's aspiration as a professional group that understands the next generation's 'passion' more deeply than anyone else, creating content and value that resonates globally.
Comment from President & CEO Keita Noda
From EbuAction to WAKA.
The company name, logo, and website have all been renewed.
This is not just a superficial change. It is a renewal to declare, both internally and externally, our resolve to become an entity that brings Japanese IP and brands to the world on the field of the next-generation entertainment industry, 'Roblox'.
I am grateful that seniors who have achieved results in the game, entertainment, IP, and corporate sectors have joined the WAKA ship.
On the other hand, we still need more members! If you have even a slight interest, please DM us on Facebook or X!
Details are written on note. 👉 https://note.com/noda_fn/n/n3d54e8532612
Board Member Introduction
WAKA is building a structure centered around 19-year-old representative Noda, bringing together members who have pursued top careers in the game, entertainment, IP, and corporate sectors.
Keita Noda (President & CEO)
Born in 2007, 19 years old. Dropped out of Eiko Gakuen in the second year of junior high school. Started a business at 15, secured funding, and launched the current business after two pivots.
Tadahiro Kamihata (Director / General Manager of Administration)
Joined JAFCO as a new graduate, then served as a director at a game venture for about 10 years. Subsequently led Toridori to its IPO as General Manager of Administration and IPO Preparation Manager. Joined WAKA (formerly EbuAction) as an outside director in 2024. Became a part-time director attending the office 2-3 times a week following the funding round in March 2026. Oversees loan procurement and the administration department.
Yuto Sano (Head of Sales, Branded Entertainment Business Division)
After interning at ANYCOLOR, spent 5 years at Cluster from its founding, establishing the sales department, then handled product marketing. Joined WAKA (formerly EbuAction) in 2025. Oversees the sales department.
Yuki Haraguchi (License Strategist, Content Production Division)
Handled licensing for popular anime titles as a rights holder at KADOKAWA and Dentsu Group. Previously served as head of game licensing at Dentsu Anime Solutions. Joined WAKA (formerly EbuAction) in 2026. Oversees licensing.
Creator E (CCO / Chief Content Officer)
Roblox creator. Created a Roblox game generating approximately 4 billion yen in sales with a team of 4, with experience in selling the game. Loves Japanese anime and culture. Joined WAKA (formerly EbuAction) in 2026. Oversees global sourcing and content.
■ About WAKA Inc.
Company Name: WAKA Inc. (formerly EbuAction Inc.)
Representative: President & CEO Keita Noda
Established: January 2023
Location: 2-10-34 Kami-Osaki, Shinagawa-ku, Tokyo
Capital: 276.85 million yen (including capital reserve)
Employees: 15 (including contractors)
URL: https://waka-studio.com/
■ Recruitment Information
WAKA is actively recruiting for various positions.
Recruitment Site: https://speakerdeck.com/waka0220/waka-hui-she-shuo-ming-zi-liao
FAQ
What is WAKA's new brand message?
'Know the passion, the young hands create the passion'. It embodies the idea of understanding next-generation passion and creating content that resonates globally.
Who is on WAKA's board?
Members include Tadahiro Kamihata (ex-JAFCO), Yuto Sano (ex-ANYCOLOR/Cluster), Yuki Haraguchi (ex-KADOKAWA/Dentsu), and Creator E (created a 4 billion yen Roblox game).
What is WAKA's capital?
The capital is 276.85 million yen (including capital reserve).