White House Group and DXTRL Launch New Mobility Service, First for Imported Car Dealerships

White House Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, Representative Director: Fumio Kimura, hereinafter "White House") and DXTRL Co., Ltd. (Headquarters: Shibuya City, Tokyo, Representative Director CEO: Shunsuke Sakuma, hereinafter "DXTRL") will launch "Lymo," a new mobility service utilizing test drive and loaner cars owned by the White House Group, on July 2, 2026.

Through this initiative, customers at White House Group dealerships will be able to enjoy a new mobility experience, utilizing a diverse range of vehicles, including imported cars, when needed.

Background

While Japan has approximately 60 million registered vehicles, many are unused for the majority of the time. Similarly, test drive and loaner cars held by automobile dealerships also experience periods of inactivity.

Meanwhile, consumer values are shifting from "ownership" to "usage," with increasing needs such as wanting to test drive a car for an extended period before purchase, wanting to use a larger vehicle only for family trips, or wanting to experience different car models.

Based on these societal trends, both companies aim to effectively utilize the vehicle assets held by dealerships and create new customer experiences.

Service Overview

Service Start Date: July 2, 2026

Service Locations: White House Group dealerships (phased rollout starting with select locations)

Service Provided: Mobility platform "Lymo"

URL: https://about.lymo.life/whitehouse

Available Vehicles: Test drive and loaner cars owned by the White House Group

Usage Purposes:

Extended test drives of vehicles under consideration for purchase

Family trips and leisure use

Vehicle use according to lifestyle

Experience with new brands and models

Features of this Initiative

Effective Utilization of Dealership Assets

By utilizing idle time of test drive and loaner cars, we aim to improve the utilization rate of vehicle assets.

Creation of New Customer Touchpoints

We will create new touchpoints with younger demographics and potential customers who have had fewer opportunities to visit dealerships, leading to future vehicle purchases and brand experiences.

Proposal of a New Car Lifestyle Integrating "Ownership" and "Usage"

Through a new mobility experience of using vehicles only when needed, we propose a flexible car lifestyle tailored to each customer's lifestyle.

Comments

Fumio Kimura, Representative Director, White House Co., Ltd.

"Since our founding, we have operated our business with the philosophy of providing customers with excitement and joy. We are very pleased to be able to offer a new customer experience that goes beyond traditional car sales through our collaboration with DXTRL. We will create new touchpoints between customers and cars through Lymo."

Shunsuke Sakuma, Representative Director CEO, DXTRL Co., Ltd.

"Lymo is a mobility platform that utilizes vehicle assets owned by automobile dealerships to seamlessly connect 'ownership' and 'usage.' Through our collaboration with White House, we will build a model where dealerships create new value as regional mobility hubs."

Company Overview

White House Co., Ltd.

Location: 139 Hongo 3-chome, Meito-ku, Nagoya City, Aichi Prefecture Representative: Fumio Kimura, Representative Director Established: November 1979 Business Activities: Imported car and motorcycle sales, RV business, used car sales, etc. URL: https://www.whitehouse.co.jp/

DXTRL Co., Ltd.

Location: Miyoshizaka Building 609, 2-19-15 Shibuya, Shibuya-ku, Tokyo Representative: Shunsuke Sakuma, Representative Director CEO Established: June 2025 Business Activities: Development and operation of the mobility platform "Lymo," etc. URL: https://dxtrl.com/

Inquiries Regarding This Matter

White House Co., Ltd. Public Relations kouichi.kimura@whitehouse.co.jp

DXTRL Co., Ltd. Public Relations https://dxtrl.com/contact