Ishigaki Island's Inoda Campground Reopens After Renovation! Partnering with "NPO Nature Service" to Promote Campground DX Nationwide, Bringing Accommodation Management Know-how and Hospitality to the Outdoors
DTAC Co., Ltd., in collaboration with NPO Nature Service, will reopen Inoda Campground on Ishigaki Island on April 25, 2026. They aim to create a next-generation campground that emphasizes children's experiences by introducing accommodation management know-how and DX.
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- 📰 Published: April 24, 2026 at 17:44
- 🔍 Collected: April 24, 2026 at 09:01
- 🤖 AI Analyzed: April 24, 2026 at 09:16 (14 min after Collected)
DTAC Co., Ltd. (Headquarters: Ishigaki City, Okinawa Prefecture, Representative: Daisuke Takahashi), selected as a designated manager by Ishigaki City, will reopen "Inoda Campground" located on the east coast of Ishigaki Island on April 25, 2026.
Inoda Campground Center Plaza
For this operation, we are strongly collaborating with NPO Nature Service, which promotes campground development and DX nationwide. We will infuse our expertise as professionals in accommodation facility management to provide a "place for experiences that broaden worldviews" where children's smiles overflow. Within the premises, shell ginger and hibiscus bloom, and a path leading to an unforgettable beach with a gradient changing from blue to green invites visitors to the original landscape of tropical Ishigaki.
Torinome River Park Auto Campground in Nasushiobara City, Tochigi Prefecture, managed by NPO Nature Service
■ Bringing the know-how of "Ishigaki Hills®" to the "standard" of campgrounds.
DTAC Co., Ltd. is a venture company specializing in accommodation and tourism, centered on the internet, operating "Ishigaki Hills®," an accommodation facility on Ishigaki Island listed in the Michelin Hotel Guide. We will introduce its operational know-how and hospitality to Inoda Campground.
・Thorough cleaning and maintenance with attention to detail: We will thoroughly adhere to "attention to detail" and proceed with maintaining a clean and comfortable space that overturns the conventional image of campgrounds.
Inoda Campground Center Plaza
・Creation of Customer Experience (CX): We emphasize designing experiences where the stay itself becomes a lifelong memory, rather than merely providing a place to stay. For example, experiencing activities on the adjacent beautiful Inoda Coast, listening to the beautiful birdsong that can only be heard in rich nature, and interacting with plants and insects. Enjoying the flavors and characteristics of local ranches and farmers through barbecues.
BBQ items will be expanded sequentially
Path to the beach from the front of Inoda Campground management building
And, with the technical cooperation of Nature Service, we will gradually introduce DX, such as improving the convenience of reservations and inquiries. We aim for stress-free and modern campground management.
Pitanga, a sweet and sour fruit, growing behind the management building.
■ Collaboration with NPO Nature Service
The representative of DTAC is also a member of NPO Nature Service, which promotes the spread of nature experiences and DX. Nature Service operates real campgrounds throughout Japan while building a "next-generation campground model" utilizing its self-developed systems and IT tools.
At Inoda Campground, we will incorporate this nationwide operational know-how and create a system that maximizes the use of Ishigaki Island's nature.
Yasuragi no Mori Auto Campground in Shinano Town, Kamiminochi District, Nagano Prefecture, managed by NPO Nature Service
■ Comment from Mr. Tetsuya Akahori, Representative Director of NPO Nature Service
Regarding the reopening of Inoda Campground, we at Nature Service are very encouraged and excited to be able to work with DTAC. We feel that by combining the hospitality refined at Ishigaki Hills® with the original scenery of Inoda's sea and forest, "experiences that mark milestones in life" will be created for children and families. As we promote DX and operational support at campgrounds nationwide, we have seen many moments where a single night in nature changes people's values. We aim to refine this project as a next-generation campground model originating from Ishigaki Island, and with DTAC as a catalyst, we want to form alliances with campgrounds and local governments across Japan to expand a "network of learning and experience."
■ Broadening children's worldviews and walking with the community
We want Inoda Campground to be not just a tourist facility, but a "place for experiences that nurture children's smiles and broaden their worldviews."
・Community contribution: On April 19, 2026, we conducted a joint beach cleanup with the students of Yaeyama Norin High School Home Economics Club. This activity also serves to help fund the students' club activities. We will continue to actively engage in regional education and environmental conservation that expands the future and potential of children.
From Okinawa Prefectural Yaeyama Norin High School note "Yaenou x DTAC Co., Ltd."
Ishigaki Coast beautification activity conducted by Yaeyama Norin High School students and volunteer camp lovers
■ We are looking for partner companies and organizations
We are looking for partners to co-create new ways of utilizing Inoda Campground, such as hosting events, corporate offsite meetings, and implementing educational programs.
"Utilizing the nature of Ishigaki Island
Keywords:
Inoda Campground Center Plaza
For this operation, we are strongly collaborating with NPO Nature Service, which promotes campground development and DX nationwide. We will infuse our expertise as professionals in accommodation facility management to provide a "place for experiences that broaden worldviews" where children's smiles overflow. Within the premises, shell ginger and hibiscus bloom, and a path leading to an unforgettable beach with a gradient changing from blue to green invites visitors to the original landscape of tropical Ishigaki.
Torinome River Park Auto Campground in Nasushiobara City, Tochigi Prefecture, managed by NPO Nature Service
■ Bringing the know-how of "Ishigaki Hills®" to the "standard" of campgrounds.
DTAC Co., Ltd. is a venture company specializing in accommodation and tourism, centered on the internet, operating "Ishigaki Hills®," an accommodation facility on Ishigaki Island listed in the Michelin Hotel Guide. We will introduce its operational know-how and hospitality to Inoda Campground.
・Thorough cleaning and maintenance with attention to detail: We will thoroughly adhere to "attention to detail" and proceed with maintaining a clean and comfortable space that overturns the conventional image of campgrounds.
Inoda Campground Center Plaza
・Creation of Customer Experience (CX): We emphasize designing experiences where the stay itself becomes a lifelong memory, rather than merely providing a place to stay. For example, experiencing activities on the adjacent beautiful Inoda Coast, listening to the beautiful birdsong that can only be heard in rich nature, and interacting with plants and insects. Enjoying the flavors and characteristics of local ranches and farmers through barbecues.
BBQ items will be expanded sequentially
Path to the beach from the front of Inoda Campground management building
And, with the technical cooperation of Nature Service, we will gradually introduce DX, such as improving the convenience of reservations and inquiries. We aim for stress-free and modern campground management.
Pitanga, a sweet and sour fruit, growing behind the management building.
■ Collaboration with NPO Nature Service
The representative of DTAC is also a member of NPO Nature Service, which promotes the spread of nature experiences and DX. Nature Service operates real campgrounds throughout Japan while building a "next-generation campground model" utilizing its self-developed systems and IT tools.
At Inoda Campground, we will incorporate this nationwide operational know-how and create a system that maximizes the use of Ishigaki Island's nature.
Yasuragi no Mori Auto Campground in Shinano Town, Kamiminochi District, Nagano Prefecture, managed by NPO Nature Service
■ Comment from Mr. Tetsuya Akahori, Representative Director of NPO Nature Service
Regarding the reopening of Inoda Campground, we at Nature Service are very encouraged and excited to be able to work with DTAC. We feel that by combining the hospitality refined at Ishigaki Hills® with the original scenery of Inoda's sea and forest, "experiences that mark milestones in life" will be created for children and families. As we promote DX and operational support at campgrounds nationwide, we have seen many moments where a single night in nature changes people's values. We aim to refine this project as a next-generation campground model originating from Ishigaki Island, and with DTAC as a catalyst, we want to form alliances with campgrounds and local governments across Japan to expand a "network of learning and experience."
■ Broadening children's worldviews and walking with the community
We want Inoda Campground to be not just a tourist facility, but a "place for experiences that nurture children's smiles and broaden their worldviews."
・Community contribution: On April 19, 2026, we conducted a joint beach cleanup with the students of Yaeyama Norin High School Home Economics Club. This activity also serves to help fund the students' club activities. We will continue to actively engage in regional education and environmental conservation that expands the future and potential of children.
From Okinawa Prefectural Yaeyama Norin High School note "Yaenou x DTAC Co., Ltd."
Ishigaki Coast beautification activity conducted by Yaeyama Norin High School students and volunteer camp lovers
■ We are looking for partner companies and organizations
We are looking for partners to co-create new ways of utilizing Inoda Campground, such as hosting events, corporate offsite meetings, and implementing educational programs.
"Utilizing the nature of Ishigaki Island
Keywords: