On its 40th Anniversary, Dstyle group. Transforms into a Lifestyle Solution Company—Refreshing Philosophy and Brand System

Dstyle Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Chairman and President: Mitsutaka Tokuda) has refreshed its group philosophy and brand system as its founding business, 'Diana for Proportion Making,' approaches its 40th anniversary on July 1, 2026.

Taking this 40th anniversary as an opportunity, the company has newly established the group slogan 'Beauty, health, and wealth for mind and body' under 'Dstyle Benefit.' It has also formulated a Purpose and Vision and developed key visuals to embody them. From this starting point, the group will further strengthen value creation and accelerate expansion into the entire lifestyle field based on proportion making.

■ About Dstyle group.
Dstyle group. is a corporate group centered on 'Diana for Proportion Making,' developing businesses focused on beauty, health, and wealth. Currently, based on proportion making, the group has expanded into areas such as Femtech, foot care, inner care, healthcare, F&B, and human resources. By designing daily 'habits,' it provides value that supports the entire lifestyle.

■ New Philosophy System (Dstyle Benefit)
● Group Slogan
Beauty, health, and wealth for mind and body.
● Purpose
To increase the bright points of life.
Continually pursuing the true harmony of 'beauty, health, and wealth for mind and body' to enhance social well-being.
● Vision
Towards a world where 'Gokigen' (good mood) circulates.
Customers, franchisees, partners, and employees—everyone realizes their dreams and lives vibrantly. We will become a company that mass-produces bright points, spreading such a way of life in society.
● Value
- Data & Tech: Utilizing data and technology to create new value.
- Accumulation of Evolution: Welcoming new encounters and ideas, moving forward while building upon them.
- 1000°C Passion: Facing customers, business, and oneself with intense passion.
- Fair Mind: Valuing an honest and clean attitude.
● Action Guidelines
- Stance: Embodying Dstyle oneself.
- Communication: Not just telling, but communicating and connecting.
- Skill: Drawing big, acting lightly.

■ Future Outlook
Starting from the 40th anniversary, Dstyle group. will advance its evolution into a lifestyle solution company that supports 'beauty, health, and life' as one.
To achieve this, the group will expand domestically and internationally through franchises and partner collaborations, creating more customer touchpoints. Furthermore, it will enhance provided value through product and service development utilizing data, technology, and industry-academic collaboration, as well as the cultivation of professional talent and expansion of services based on communities.
Through these efforts, Dstyle group. will spread 'Beauty, health, and wealth for mind and body' more widely, achieving sustainable growth and new value creation.

■ About Dstyle Holdings Co., Ltd.
As a holding company, it manages group assets and provides strategy and shared services.
- Company Name: Dstyle Holdings Co., Ltd.
- Group CEO, Chairman and President: Mitsutaka Tokuda
- Headquarters: Dstyle group. Building, 1-35-23 Tomigaya, Shibuya-ku, Tokyo
- Official Website: https://www.dstyleholdings.co.jp

■ About Dstyle group. (Member Companies)
- Dstyle Holdings Co., Ltd.
- Diana Co., Ltd.
- Divius Co., Ltd.
- Beauty, Health & Reward Co., Ltd. (Shiny Owl)
- D Succession Partners Co., Ltd.
- Deeprise Co., Ltd.
- Beautiful Life Co., Ltd.
- D Retail Creations Co., Ltd.
- DiaUNGU Co., Ltd.
- DUAL MEDICAL Co., Ltd.