Hair care brand "Hair Theory Lab®" based on hair science holds its first solo POP-UP at Hankyu Umeda Main Store!

Venue Image

Hair Theory Lab®, a hair care brand developed by dr365 Inc. (Location: Minato-ku, Tokyo), which conducts research and development based on hair science with specialized institutions, will hold its first solo POP-UP at Hankyu Umeda Main Store for a limited time from Wednesday, July 8, 2026, to Tuesday, July 14, 2026. https://hairtheory-lab.jp/

Hair Theory Lab® is loved by many customers, having won Best Cosmetics awards in beauty magazines. At this POP-UP, you can try popular hair care items, and we will offer Hankyu Umeda Main Store limited sets, POP-UP exclusive pre-sale items, and special gifts for visitors.

[Event Period]

July 8 (Wed) - July 14 (Tue), 2026, 10:00-20:00

*Business hours are subject to change.

*Event details are subject to change or cancellation due to unforeseen circumstances.

[Venue]

8-7 Kakuda-cho, Kita-ku, Osaka 530-8350 Tel: 06-6361-1381 (General Inquiries)

Hankyu Umeda Main Store 2F Kirei Kirei Studio

Hankyu Umeda Main Store Limited Set

14,960 yen (tax included) A special set limited to this event, featuring three of the brand's signature in-bath care products, travel-size shampoo and conditioner for easy portability, and an original towel.

In-Bath Set

・Serum-in Shampoo (Actual Product, 300ml) ・Serum-in Treatment (Actual Product, 300ml) ・Serum-in Water Treatment (Actual Product, 200ml) ・Serum-in Shampoo (30ml) ・Serum-in Treatment (30ml) ・Original Towel

20,460 yen (tax included) A special set packed with the brand's signature items, allowing you to experience the full Hair Theory Lab® hair care line from shampoo to styling.

Complete Set

・Serum-in Shampoo (Actual Product, 300ml) ・Serum-in Treatment (Actual Product, 300ml) ・Serum-in Water Treatment (Actual Product, 200ml)

・Hair Milk (Actual Product, 95ml)

・Serum-in Luminous Spray (Actual Product, 100g)

・Serum-in Shampoo (30ml) ・Serum-in Treatment (30ml) ・Original Towel

9,900 yen (tax included) A set that combines water treatment and hair milk for moisture and manageability with travel-size shampoo and conditioner, making it easy to start damage care.

Treatment Set

・Serum-in Water Treatment (Actual Product, 200ml)

・Hair Milk (Actual Product, 95ml)

・Serum-in Shampoo (30ml) ・Serum-in Treatment (30ml)

Hankyu Umeda Main Store Limited & Pre-sale Items

5,500 yen (tax included)

Hair Theory Lab Hair Milk Rosé

≪Limited Edition≫

The "Rosé" scent, which sold out immediately upon release from the popular hair milk that has won 12 Best Cosmetic awards, is revived for a limited time at the event.

It delivers moisture deep into the hair and leads to a silky smooth texture down to the tips.

3,300 yen (tax included)

Hair Theory Lab Serum-in Luminous Spray

≪Pre-sale≫

Try the new product, scheduled for release in October 2026, ahead of time.

The fine mist evenly coats each strand of hair, creating a light finish and beautiful shine.

Visitor Bonus

At the event venue, those who receive a consultation will receive:

A sample (15ml) of Serum-in Water Treatment, which is also a trending topic on social media as "like a leave-in straight perm."

*Quantities are limited. Please forgive us if it sells out.

[Hair Theory Lab® Official HP/SNS] Online Store: https://hairtheory-lab.jp/

Instagram: https://www.instagram.com/hairtheorylab_official/

X: https://twitter.com/hairtheorylab

[Inquiries Regarding Product Lending and Features] Presse Inc.

TEL: 03-6231-7501

presse.inc@presse.co.jp