Hair Theory Lab Future Vital Essence (Scalp Beauty Serum) Wins 8 Best Cosmetics Awards, Including 1st Place in 4 Major Beauty Magazines!

dr365 Co., Ltd. (headquartered in Minami-Aoyama, Minato-ku, Tokyo) launched Hair Theory Lab® in September 2024—a haircare brand dedicated to research and development based on hair science, conducted in collaboration with specialized institutions. https://hairtheory-lab.jp/

We are honored to announce that the "Hair Theory Lab Future Vital Essence" has won a total of 8 Best Cosmetics awards across leading beauty and fashion magazines, including Biore, VoCE, and Bista.

To express our gratitude for these awards, we will be running a special campaign from June 25, 2026 (Thu) to July 15, 2026 (Wed).

◆ Key Award Titles

'Biore': Top 1 in the 2026 First-Half Best Cosmetics Awards – After-Shampoo Hair Care Category, selected by beauty experts

'VoCE': Top 1 in the 2026 First-Half Best Cosmetics Awards – After-Shampoo Hair Care Category

'Biore GRAND': Top 1 in the 2026 First-Half Best Cosmetics Awards – Scalp Care Category, selected by beauty experts

'Biore MEN': Top 1 in the 2026 First-Half Best Cosmetics Awards – Scalp Care Ranking

'Bista': SST Best Cosmetics Award 2026 First-Half – Top 1 in Scalp Care

'MAQUIA': 2nd Place in the 2026 First-Half Best Cosmetics Project – After-Shampoo Hair Care Category

'otonaROSY': 2026 First-Half Best Cosmetics – Scalp Care Category

'Croissant': Trusted Cosmetics Award – Summer Rescue Cosmetics Category

Customer Testimonials

We have received many heartwarming messages from customers who have used the product.

Limited-Time Campaign Details

In celebration of winning 8 Best Cosmetics awards, we are launching this special campaign.

◆ Campaign Period

June 25, 2026 (Thu) – July 15, 2026 (Wed)

【Limited to 500 sets】3-Month Intensive Care Set

Regular price: ¥23,760 (tax included) → ¥15,400 (tax included) ≪Save ¥8,360≫

Since consistent scalp care is essential, we’ve prepared a 3-bottle set allowing you to thoroughly experience the product over approximately 3 months.

【Special First-Time Subscription Price】

Regular subscription price: ¥6,160 (tax included) → ¥5,610 (tax included) ≪Save ¥550≫

Plus, receive a complimentary mini-size Future Vital Essence (9mL)!

We’ve prepared a special set offering even greater value—enjoy the first subscription at a discounted price along with a free mini-size bottle for extended trial.

Product Information

Hair Theory Lab Future Vital Essence (50mL)

〇 Subscription price: ¥6,160 (tax included, free shipping)

〇 Regular purchase price: ¥7,920 (tax included, free shipping)

Changing the fate of hair. A revolutionary approach to hair root revitalization through hair chemistry.

As we age, scalp visibility increases—determined by hair thickness, hair count, and resilience. These three factors are strongly influenced by the "dermal papilla cells" located at the base of the hair follicle.

Recently, research into scalp aging has increasingly focused on the presence of "senescent dermal papilla cells."

Future Vital Essence is Japan's first*1 advanced scalp beauty serum targeting the aging environment of these "dermal papilla cells."

◆ Product Features

1. Targets "senescent cells" hidden in the hair root

Formulated with the latest ingredient EterwellTM-Hair*2.

This formula focuses not on existing hair, but on the health of "future hair," supporting a healthier hair root environment.

EterwellTM-Hair*2

Targets senescent cells in the hair root. Highly formulated with a cutting-edge hair ingredient that inhibits the progression of senescent dermal papilla cells, improving hair density, strength, and thickness.

2. Supports balanced hair cycle

Contains Ana GainTM*3 derived from pea sprout extract, targeting the environment related to the anagen (growth) phase.

Supports a healthy hair cycle and strengthens hair thickness.

Ana GainTM

Highly formulated with a natural haircare ingredient extracted from organic pea sprouts, known for promoting hair growth and preventing hair loss. It activates factors that stimulate hair growth (FGF7, Noggin), encouraging dormant hair follicles to transition into the growth phase.

3. Enhances scalp metabolism and elasticity

World's first*5 inclusion of Kara Mandarin extract*4, targeting scalp circulation.

Helps create the impression of hair with resilient bounce and vitality from within.

Kara Mandarin

Targets scalp circulation, enhancing barrier function while maintaining a healthy scalp environment. Formulated at the recommended concentration.

◆ Scent

A refreshing herbal mint fragrance with soft notes of lavender and patchouli.

Unlike traditional hair milks or oils, this formula pursues a unique cooling sensation specific to scalp care.

How, When, and How Much to Use

◆ Frequency of Use

We recommend daily use, continuing for at least 3 months.

◆ How to Use

After towel-drying, apply 7–8 pumps using the scalp applicator, targeting the hairline, part lines, and areas of concern at the back of the head. Then, gently massage in circular motions with your fingertips—from the crown to the sides and back of the head—for about 10–30 seconds. For areas of particular concern, additional applications are recommended.

◆ Best Time to Use

Apply after bathing, when scalp pores are open and blood circulation is enhanced.

While it is safe to use on dry scalp, we recommend applying it immediately after bathing for optimal results.

University Research Verification

◆ Verified by Kobe University Graduate School of Science and Technology Innovation

Hair Theory Lab® has collaborated with the Graduate School of Science and Technology Innovation at Kobe University (a National University Corporation) to conduct scientific verification tests. The product formulation has been validated through experiments led by Professor Yoshio Tsujino, the inventor of Tostear®*6.

【Hair Theory Lab® Official Website / SNS】 Online Store: https://hairtheory-lab.jp/

Instagram: https://www.instagram.com/hairtheorylab_official/

X: https://twitter.com/hairtheorylab

【Inquiries Regarding Product Samples or Media Features】 Pressé Inc.

TEL: 03-6231-7501

presse.inc@presse.co.jp

【Footnotes】

*1 As of March 5, 2026

*2 Linum Alpinum Flower/Leaf/Stem Extract, Glycerin, Water, Citric Acid (moisturizing and skin-conditioning ingredients)

*3 Pisum Sativum (Pea) Sprout Extract (moisturizing and skin-conditioning ingredient)

*4 Citrus Nobilis (Mandarin Orange) Peel Extract (skin-conditioning ingredient)

*5 Based on manufacturer comparison

*6 Ammonium Diacetone Aminoethyl Thioglycolate (hair conditioning ingredient)