Hair Theory Lab® Celebrates 1st Anniversary with Special Campaign Following 22 Major Beauty Awards
Hair Theory Lab®, a hair care brand by dr365, celebrates its 1st anniversary with 22 major beauty awards and a 95.6% subscription retention rate. To mark the occasion, a special limited-time campaign will be held from May 28 to June 3, 2026, offering special pricing on subscription packages.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 22:47
- 🔍 Collected: May 29, 2026 at 14:12
- 🤖 AI Analyzed: May 29, 2026 at 14:13 (0 min after Collected)
Hair Theory Lab®, a hair care brand born in September 2024 from dr365 (based in Minami-Aoyama, Minato-ku, Tokyo), specializes in research and development based on hair science in collaboration with specialized research institutions.
The 'Hair Theory Lab Serum-in Shampoo & Treatment' has now reached its 1st anniversary and has won a cumulative total of 22 'Best Cosmetics' awards.
Furthermore, the brand continues to receive strong support from many customers, maintaining a subscription retention rate of 95.6%.
To commemorate this 1st anniversary and invite even more people to experience Hair Theory Lab®, a special limited-time campaign will be held from May 28 (Thu) to June 3 (Wed), 2026.
## Key Award Titles
- 'Biteki' Beauty Experts' Choice, 1st Half 2025 Best Cosmetics, Lifestyle Category, In-bath Hair Care: 1st Place
- 'otona ROSY' 1st Half 2025 Best Cosmetics, HAIR IN BATH Category: 1st Place
- 'Biteki' 2025 Annual Best Cosmetics, In-bath Hair Care: 2nd Place
- 'LDK the Beauty' Shampoo & Treatment ABC Evaluation 100: 2nd Place
- 'MAQUIA' 1st Half 2025 Best Cosmetics, Shampoo & Conditioner Category: 3rd Place
- 'VoCE' 1st Half 2025 Best Cosmetics, In-bath Hair Care Category: 3rd Place
## 1st Anniversary Limited-Time Campaign
[Period]
May 28 (Thu) – June 3 (Wed), 2026
[Campaign Details]
The first-time subscription price for the 'Serum-in Shampoo & Treatment Set' will be offered at a special limited-time price.
Regular Price: 7,480 JPY (tax incl.) -> Special Price: 6,600 JPY (tax incl.) (880 JPY OFF)
## Product Information
Fulfill 'hair density' with Tostear®. Experience the fastest 'restoration'.
Hair Theory Lab Serum-in Shampoo & Treatment (300mL)
Subscription: 7,480 JPY (tax incl., free shipping)
*From the 2nd shipment, a refill type (250mL) will be delivered for 6,160 JPY (tax incl.)
Regular purchase: 8,800 JPY (tax incl., free shipping)
## Hair Theory Lab Serum-in Shampoo 300mL
Wash and repair with beauty essence foam.
Dense foam ensures a treatment-like silky finish.
1. Luxuriously formulated with carefully selected beauty ingredients.
2. Contains rice-derived sebum care ingredients.
3. Selected surfactants with low residual properties.
## Hair Theory Lab Serum-in Treatment 300mL
A restoration experience remembered by your fingertips.
Shine that melts away, woven by Tostear®.
1. Formulated with approx. 90% beauty serum ingredients.
2. Contains plant-derived phyto-cuticle.
3. Dense cream texture wraps each hair strand to retain moisture.
## Fragrance
A fruity floral scent with fresh clarity and juicy fruit notes. A refreshing scent that lingers lightly, suitable for all genders.
TOP: Pear, Lychee, Bergamot
MIDDLE: Peony, Freesia
LAST: Musk, Patchouli, Amber
## Empirical Experiments at University Research Institutions
We are conducting product empirical experiments in collaboration with the Kobe University Graduate School of Science, Technology and Innovation.
The 'Hair Theory Lab Serum-in Shampoo & Treatment' has now reached its 1st anniversary and has won a cumulative total of 22 'Best Cosmetics' awards.
Furthermore, the brand continues to receive strong support from many customers, maintaining a subscription retention rate of 95.6%.
To commemorate this 1st anniversary and invite even more people to experience Hair Theory Lab®, a special limited-time campaign will be held from May 28 (Thu) to June 3 (Wed), 2026.
## Key Award Titles
- 'Biteki' Beauty Experts' Choice, 1st Half 2025 Best Cosmetics, Lifestyle Category, In-bath Hair Care: 1st Place
- 'otona ROSY' 1st Half 2025 Best Cosmetics, HAIR IN BATH Category: 1st Place
- 'Biteki' 2025 Annual Best Cosmetics, In-bath Hair Care: 2nd Place
- 'LDK the Beauty' Shampoo & Treatment ABC Evaluation 100: 2nd Place
- 'MAQUIA' 1st Half 2025 Best Cosmetics, Shampoo & Conditioner Category: 3rd Place
- 'VoCE' 1st Half 2025 Best Cosmetics, In-bath Hair Care Category: 3rd Place
## 1st Anniversary Limited-Time Campaign
[Period]
May 28 (Thu) – June 3 (Wed), 2026
[Campaign Details]
The first-time subscription price for the 'Serum-in Shampoo & Treatment Set' will be offered at a special limited-time price.
Regular Price: 7,480 JPY (tax incl.) -> Special Price: 6,600 JPY (tax incl.) (880 JPY OFF)
## Product Information
Fulfill 'hair density' with Tostear®. Experience the fastest 'restoration'.
Hair Theory Lab Serum-in Shampoo & Treatment (300mL)
Subscription: 7,480 JPY (tax incl., free shipping)
*From the 2nd shipment, a refill type (250mL) will be delivered for 6,160 JPY (tax incl.)
Regular purchase: 8,800 JPY (tax incl., free shipping)
## Hair Theory Lab Serum-in Shampoo 300mL
Wash and repair with beauty essence foam.
Dense foam ensures a treatment-like silky finish.
1. Luxuriously formulated with carefully selected beauty ingredients.
2. Contains rice-derived sebum care ingredients.
3. Selected surfactants with low residual properties.
## Hair Theory Lab Serum-in Treatment 300mL
A restoration experience remembered by your fingertips.
Shine that melts away, woven by Tostear®.
1. Formulated with approx. 90% beauty serum ingredients.
2. Contains plant-derived phyto-cuticle.
3. Dense cream texture wraps each hair strand to retain moisture.
## Fragrance
A fruity floral scent with fresh clarity and juicy fruit notes. A refreshing scent that lingers lightly, suitable for all genders.
TOP: Pear, Lychee, Bergamot
MIDDLE: Peony, Freesia
LAST: Musk, Patchouli, Amber
## Empirical Experiments at University Research Institutions
We are conducting product empirical experiments in collaboration with the Kobe University Graduate School of Science, Technology and Innovation.
FAQ
Hair Theory Lab®の発売1周年記念キャンペーンの期間は？
2026年5月28日（木）から2026年6月3日（水）まで開催されます。
キャンペーン中の特別価格はいくらですか？
「セラムイン シャンプー＆トリートメント セット」の定期初回購入価格が、通常7,480円（税込）のところ、特別価格6,600円（税込）となります。
「Hair Theory Lab®」の製品の特徴は何ですか？
毛髪科学に基づく研究開発を行い、成分「トステア®」を高配合し、髪のうねりやダメージを補修する機能を有しています。
商品の定期継続率はどのくらいですか？
定期継続率は95.6%を記録しています。
神戸大学との関連はありますか？
神戸大学大学院科学技術イノベーション研究科とコラボレーションを行い、製品の実証実験を行っています。