For the 'Skincare Lost' Growing Amidst the Ingredient Boom, 'Dr. Willard Water,' a Skincare Brand Unchanged for 35 Years, Proposes a 'Subtraction Reset Program' to Rest the Skin's Overwork.

Dr. Willard Water Co., Ltd. (Head Office: Daikanyama, Shibuya-ku, Tokyo) proposes a unique skincare method to reset the skin to 'zero' for those who are 'lost in skincare' and suffering from 'skin overwork (fatigue) due to excessive skincare' in the wake of the recent beauty ingredient boom, primarily on social media. In conjunction with this, three new trial sets, selectable according to users' skin conditions, will be launched on the official online shop from July 1, 2026 (Wed).

Background: The Trap of 'Additive Beauty' with Layered Ingredients and the Surge in Ultra-Sensitive Skin

The current skincare market is dominated by products touting high-concentration ingredients and 'additive beauty,' which combines multiple steps. However, on the other hand, there is a surge in 'skincare lost' individuals who are desperately struggling with the problems of 'not finding what suits them despite trying various trending ingredients' and 'feeling a sense of discomfort (burden) with their skin no matter what they use.'

Our company focuses on the state of modern skin being exhausted by excessive care. We will disseminate the necessity of a 'subtraction reset program' that strips away all unnecessary elements once and awakens the skin's inherent health, rather than coddling it.

'Scientific Integrity' Unchanged for 35 Years

The origin of 'Dr. Willard Water' lies in the 'water with a special molecular structure' accidentally discovered by American scientist Dr. Willard during an experiment in 1964. The doctor completed a unique water by stabilizing ultra-fine particles called 'micelles' by adding minerals to the water in a exquisite balance.

For 35 years since its birth in Japan, we have never changed this 'golden ratio of minerals' formula. The reason we continue to be chosen by many users with ultra-sensitive skin as the final destination for skin that failed with everything else is not by chasing trendy ingredients, but by our 'scientific integrity' of thoroughly avoiding stress on delicate skin.

New Proposal: A 'One-Step Water and Gel' from Day One, Preventing Dryness Gaps

The most feared aspect for those with ultra-sensitive skin is the 'temporary tightness and dryness' after washing their face. This program proposes a practical method to perfectly shut out that anxiety.

- Moisturize: After washing your face, generously spray 'Willard Water,' the origin of everything, all over your face (10 or more pumps).

- Retain: Immediately after, before your skin dries out, gently spread a pearl-sized amount (approx. 8mm) of 'Skin Gel' across your palm.

By instantly layering the gel, designed to remain on the skin as a 'thick, soft water film' while maintaining the water's purity, we prevent moisture evaporation and reduce friction damage to zero. From the first day, the skin is thoroughly guided into gentle rest.

'3 New Trial Sets' to Choose From Based on the Depth and Duration of Your Concerns

We have prepared three entry points that can be selected according to each person's skin condition, from those who 'want to try it first' to those who 'are serious about improving their skin.'

1 7-Day Basic Trial Set: ¥980 (incl. tax, free shipping)

A 1-week basic set to first understand 'zero.'

- Willard Water 30ml,

- Skin Gel 10g,

- Moisture Cream 5g

Sales URL: https://www.willard.co.jp/contents/LP/06/?utm_source=PR&utm_medium=PRTIMES&utm_campaign=26_0701

2 2-Week Oil-Free Trial Set: ¥1,980 (incl. tax, free shipping)

A 2-week oil-free experience that cultivates pure transparency by intentionally avoiding oil.

- Willard Water 70ml

- Skin Gel 40g

Sales URL: https://www.willard.co.jp/products/detail/1558?utm_source=PR&utm_medium=PRTIMES&utm_campaign=26_0701

3 4-Week Intensive Care Trial Set: ¥2,950 (incl. tax, free shipping)

A full program including a 220ml regular-sized product, designed to improve your skin seriously by supporting the skin's renewal cycle (turnover).

- Willard Water 220ml

- Skin Gel 10g x 4

- Moisture Cream 5g x 4

Sales URL: https://www.willard.co.jp/products/detail/1559?utm_source=PR&utm_medium=PRTIMES&utm_campaign=26_0701

【About Dr. Willard Water Co., Ltd.】

With the mission 'To make everyone happy through their skin,' our company has been a skincare brand that has supported ultra-sensitive skin with unchanging formulations for 35 years. We have a showroom in Daikanyama, Tokyo, where our staff provide detailed consultations tailored to each individual's skin concerns.

Staff Comments

Contact Information Regarding This Matter

Dr. Willard Water Co., Ltd. Public Relations: Miyata

1F Octave Court Daikanyama, 1-33-36 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021

TEL: 0120-044-066 (Reception Hours: 10:00-18:00 / Closed Sundays and New Year holidays)

URL: https://www.willard.co.jp

Official Instagram: https://www.instagram.com/dr.willardwater_daikanyama/