Introducing 'wamca', a New Wellness Brand That Accompanies Modern People with 'Vague Discomfort', Igniting Vitality for Tomorrow by Harmonizing Mind and Body.
DOWISE Inc. is launching the new wellness brand 'wamca' on April 15, 2026, offering the 'Home Yomogi Steaming Starter Set' for easy at-home use. This product addresses modern people's 'vague discomfort' and promotes daily self-care.
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- 📰 Published: April 15, 2026 at 22:00
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30 minutes of 'while-doing' care: Just sitting down, your body and mind will unwind.
DOWISE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kiyoka Mori, hereinafter referred to as "our company") will launch the "Home Yomogi Steaming Starter Set" from its wellness brand "wamca" on April 15, 2026.
In recent years, with the increase in people experiencing "vague discomfort" and the growing demand for onkatsu (warming activities) and self-care, attention is shifting towards new health habits that "regulate daily life rather than treating illness."
Designed for easy continuation amidst housework and work, with a design that blends into daily living, and a focus on materials and craftsmanship, we offer a new warming experience that resonates with the mind and body of modern individuals.
■ First Product: Home Yomogi Steaming Starter Set
wamca "Home Yomogi Steaming Starter Set (5 pieces)"
Yomogi steaming involves boiling medicinal herbs and herbs like yomogi, and inhaling the rising steam from below the waist to warm the body from the core and regulate circulation. This traditional thermal care, which has continued for about 600 years, has been redesigned by wamca for daily home use with the "Home Yomogi Steaming Starter Set." It can be used anywhere, from the living room to the dressing room, as long as there is about half a tatami mat space with ventilation.
While reading a book, listening to your favorite music, or being soothed by the aroma and steam. Simply sitting and steaming allows the power of the herbs to envelop your entire body, harmonizing your mind and body with "30 minutes of while-doing care." No salon appointments or travel are needed. Since it can be done at home, time and cost are minimized. It's easy to continue naturally even in a busy daily life. Furthermore, continued use can lead to improvements such as better circulation, reduced swelling, and changes in skin condition, with effects expected from the inside of the body.
Product Information Details
Product Name: wamca Home Yomogi Steaming Starter Set
Release Date: April 15, 2026
Sales Location: wamca Official Website (wamca-jp.com)
Set Contents: - Home Yomogi Steaming Cypress Chair (Folding type)
- Home Yomogi Steaming Double Layer Cloak
- Home Yomogi Steaming Comfort Cushion
- Yomogi Steaming Blends by Concern (for 5 uses)
- Electronic Pot
Set Price: Single purchase 65,885 yen (tax included), First-time subscription 54,450 yen
* From the second subscription onwards, Yomogi Steaming Blends by Concern (for 5 uses) will be delivered every 28 days.
■ Product Commitments
Materials and Craftsmanship
Home Yomogi Steaming Cypress Chair (Folding type)
A chair for yomogi steaming, meticulously finished one by one by craftsmen in Yokose Town, Saitama Prefecture. It is made of solid domestic cypress wood, which is resistant to humidity, has excellent antibacterial and anti-mold properties, and offers the natural aroma and warmth of wood. Furthermore, it has undergone static strength and durability tests equivalent to JIS standards, so you can relax and entrust your body to it during steaming sessions.
Herbal Blends by Concern
We use natural herbs grown on Mt. Ibuki, known as a "treasure trove of medicinal herbs" since ancient times. Grown in the favorable conditions of airy slopes and clear water in the mountain valleys, they are characterized by their rich and gentle aroma. By drying them naturally without relying on machines, we have preserved the natural soft aroma and steam. You can choose from 4 types of blends (DETOX, WARM, BEAUTY, RELAX) according to your concerns.
Designed for Continuation in Busy Lives
The chair folds to a width of 7.6 cm, the cloak and cushion are machine washable, and the blends come in packs – all designed for "everyday ease of use" to make home yomogi steaming a habit.
■ What is Yomogi Steaming?
Yomogi steaming is a traditional thermal care method that originated approximately 600 years ago. In recent years, with the expansion of the onkatsu and femcare markets, specialized salons and self-care services have been increasing in Japan, and its recognition and usage are spreading, particularly in urban areas. However, regular salon visits often pose cost and time barriers. By redesigning yomogi steaming for home, daily, and 'while-doing' use, wamca delivers it as a "sustainable care" routine for everyday life.
■ Background of Brand Launch: The Challenge of Modern People's "Vague Discomfort"
Collaboration
DOWISE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kiyoka Mori, hereinafter referred to as "our company") will launch the "Home Yomogi Steaming Starter Set" from its wellness brand "wamca" on April 15, 2026.
In recent years, with the increase in people experiencing "vague discomfort" and the growing demand for onkatsu (warming activities) and self-care, attention is shifting towards new health habits that "regulate daily life rather than treating illness."
Designed for easy continuation amidst housework and work, with a design that blends into daily living, and a focus on materials and craftsmanship, we offer a new warming experience that resonates with the mind and body of modern individuals.
■ First Product: Home Yomogi Steaming Starter Set
wamca "Home Yomogi Steaming Starter Set (5 pieces)"
Yomogi steaming involves boiling medicinal herbs and herbs like yomogi, and inhaling the rising steam from below the waist to warm the body from the core and regulate circulation. This traditional thermal care, which has continued for about 600 years, has been redesigned by wamca for daily home use with the "Home Yomogi Steaming Starter Set." It can be used anywhere, from the living room to the dressing room, as long as there is about half a tatami mat space with ventilation.
While reading a book, listening to your favorite music, or being soothed by the aroma and steam. Simply sitting and steaming allows the power of the herbs to envelop your entire body, harmonizing your mind and body with "30 minutes of while-doing care." No salon appointments or travel are needed. Since it can be done at home, time and cost are minimized. It's easy to continue naturally even in a busy daily life. Furthermore, continued use can lead to improvements such as better circulation, reduced swelling, and changes in skin condition, with effects expected from the inside of the body.
Product Information Details
Product Name: wamca Home Yomogi Steaming Starter Set
Release Date: April 15, 2026
Sales Location: wamca Official Website (wamca-jp.com)
Set Contents: - Home Yomogi Steaming Cypress Chair (Folding type)
- Home Yomogi Steaming Double Layer Cloak
- Home Yomogi Steaming Comfort Cushion
- Yomogi Steaming Blends by Concern (for 5 uses)
- Electronic Pot
Set Price: Single purchase 65,885 yen (tax included), First-time subscription 54,450 yen
* From the second subscription onwards, Yomogi Steaming Blends by Concern (for 5 uses) will be delivered every 28 days.
■ Product Commitments
Materials and Craftsmanship
Home Yomogi Steaming Cypress Chair (Folding type)
A chair for yomogi steaming, meticulously finished one by one by craftsmen in Yokose Town, Saitama Prefecture. It is made of solid domestic cypress wood, which is resistant to humidity, has excellent antibacterial and anti-mold properties, and offers the natural aroma and warmth of wood. Furthermore, it has undergone static strength and durability tests equivalent to JIS standards, so you can relax and entrust your body to it during steaming sessions.
Herbal Blends by Concern
We use natural herbs grown on Mt. Ibuki, known as a "treasure trove of medicinal herbs" since ancient times. Grown in the favorable conditions of airy slopes and clear water in the mountain valleys, they are characterized by their rich and gentle aroma. By drying them naturally without relying on machines, we have preserved the natural soft aroma and steam. You can choose from 4 types of blends (DETOX, WARM, BEAUTY, RELAX) according to your concerns.
Designed for Continuation in Busy Lives
The chair folds to a width of 7.6 cm, the cloak and cushion are machine washable, and the blends come in packs – all designed for "everyday ease of use" to make home yomogi steaming a habit.
■ What is Yomogi Steaming?
Yomogi steaming is a traditional thermal care method that originated approximately 600 years ago. In recent years, with the expansion of the onkatsu and femcare markets, specialized salons and self-care services have been increasing in Japan, and its recognition and usage are spreading, particularly in urban areas. However, regular salon visits often pose cost and time barriers. By redesigning yomogi steaming for home, daily, and 'while-doing' use, wamca delivers it as a "sustainable care" routine for everyday life.
■ Background of Brand Launch: The Challenge of Modern People's "Vague Discomfort"
Collaboration