Kagami AI, which visualizes human reaction data in real space, raises 30 million yen from THE SEED

DJ Insight Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Toshihisa Saito) announces that it has raised 30 million yen in a seed round through a third-party allotment to THE SEED.

The company develops and provides Kagami AI, an AI that visualizes non-verbal information in real space. Kagami AI analyzes facial expressions, voice tone, pauses, reaction changes, concentration, excitement, and level of understanding based on video and audio data acquired in face-to-face settings, visualizing the "atmosphere of the field" that has previously relied on intuition and experience.

With this fundraising, the company will advance R&D of non-verbal information analysis AI, strengthen its AI development structure, and expand adoption primarily in beauty salons, education, training, and events.

Overview of Fundraising Amount: 30 million yen Method: Third-party allotment Investor: THE SEED Round: Seed round

Background: Information in real space remains undigitized In the digital domain, various behavioral data such as click rates, dwell time, purchase history, and browsing history have come to be acquired and utilized. However, in real space where people interact face-to-face, much important information remains undigitized. For example, in face-to-face settings such as beauty salons, educational institutions, corporate training, events, and retail services, information such as whether the other person is truly convinced, feeling anxious, interested, or focused greatly impacts outcomes. Yet such information is often not explicitly verbalized, and has conventionally been left to the experience and intuition of the person in charge. DJ Insight analyzes non-verbal information such as facial expressions, voice, pauses, reactions, and changes in the field using AI, creating "data that did not previously exist" in real space to support improvements in face-to-face settings.

About Kagami AI Kagami AI is an AI that visualizes non-verbal information in real face-to-face settings. Based on video and audio data acquired on-site, it analyzes human reactions and field changes to generate reports that can be used for improvement. Main analysis and output items include: - Field excitement - Concentration level of participants or customers - Signs of disengagement or anxiety - Level of understanding for explanations - Peak times of conversation or reactions - Quality of dialogue - Improvement suggestions - Upsell or follow-up opportunities

This supports improvement of services, training, classes, and event operations that have tended to be subjective, based on reaction data from real space. Currently, the company is conducting demonstrations and introductions primarily in face-to-face areas where human reactions directly affect outcomes, such as beauty salons, education, corporate training, and events.

Why Saito takes on this challenge Representative Toshihisa Saito has been engaged in manufacturing and engineering since his teens at a metropolitan technical college, and consistently studied technology through graduate school. The attitude cultivated at technical college and graduate school—"observing phenomena, structuring them, and making them handleable by technology"—connects to the philosophy of Kagami AI. Additionally, at his predecessor company DJ Robotics, he experienced business development in robotics and AI, and at Donuts Co., Ltd.'s president's office, he was involved in new business and M&A related work, approaching social implementation from both technological and business aspects. What Saito focused on is "human reactions" that exist in real settings but have not been adequately addressed. In face-to-face settings, there is abundant information such as unspoken understanding, anxiety, concentration, enthusiasm, and discomfort. However, these have often depended on the senses and experience of the person in charge, making it difficult to achieve reproducible improvements as an organization. Kagami AI is an AI that converts such non-verbal information dormant in real space into data and transforms it into a form usable for field improvement. By combining Saito's own implementation skills from technical college, experience in AI/robotics, and business development ability to immerse in the field and capture challenges, he takes on the social implementation of non-verbal information.

Purpose of Fundraising The raised funds will be used mainly for the following purposes: - R&D of non-verbal information analysis AI - Strengthening product development structure - Expanding adoption primarily in beauty salon field - Building sales and customer success structure - Improving recording and analysis workflows in real space - Enhancing reporting and management functions

Going forward, the company will first expand adoption in the beauty salon field as an AI that contributes to improving service quality, customer satisfaction, staff training, and repeat rates. In parallel, it will deploy to all face-to-face settings where accurately capturing human reactions is important, such as education, corporate training, events, tourism, and retail services.

Representative Comment DJ Insight Co., Ltd. Representative Director Toshihisa Saito

Since my technical college days, I have been engaged in manufacturing and engineering, and through graduate school I have consistently been interested in "making invisible phenomena handleable by technology." Society contains much information that is not verbalized. Whether the other person is truly convinced, feeling anxious, interested, or left behind—such non-verbal information is an important clue for improving all face-to-face settings, including education, customer service, sales, training, events, and community activities. However, until now, much of it has been left to the experience and intuition of the person in charge, making it difficult to objectively review. Kagami AI is an AI that visualizes "human reactions" dormant in real space and connects them to field improvement. It aims not just to be an analysis tool, but a new infrastructure that improves human communication and revitalizes society. With this investment from THE SEED, we have taken a major step to seriously challenge the new field of non-verbal information visualization. Going forward, we will promote adoption in face-to-face settings including beauty salons, and social-implement data that did not previously exist in real space, creating a society where human reactions are properly handled.

Investor Comment THE SEED Representative Taiki Hirosawa

We believe that the "visualization of non-verbal information in real space" that DJ Insight is working on is a theme that will become increasingly important across various industries. Online, data such as click rates, browsing history, and dwell time have become commonly used. However, in face-to-face settings like beauty salons, education, training, events, and retail, important information such as people's conviction, anxiety, concentration, and enthusiasm is still left to the experience and intuition of those in charge. Kagami AI is an AI with the potential to create "human reaction data" that did not previously exist in such real space and use it for field improvement. This is not merely operational efficiency, but a challenge that could become a new data infrastructure that enhances the quality of human-to-human interactions. Additionally, Representative Saito is an entrepreneur who, besides his technical understanding cultivated at technical college and graduate school, has the execution ability to immerse himself in the field, capture customer challenges, and refine the product.