digdig's Otaku/推し活 SNS Media 'Bocchi Otaku' Surpasses 45 Million Total Views

digdig Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yang Chengjun; hereinafter 'digdig') is pleased to announce that its SNS media 'Bocchi Otaku', dedicated to otaku activities and oshi-katsu, has surpassed 45 million cumulative views as of June 2, 2026. 'Bocchi Otaku' distributes original content primarily on TikTok, garnering enthusiastic support mainly from teens and people in their 20s. Riding the tailwind of the rapidly expanding oshi-katsu market, it has achieved rapid growth in a short period.

The Rapidly Growing Oshi-Katsu Market — An Era Where 'Love' Drives the Economy

According to a survey by Nomura Research Institute (NRI), over 30% of the Japanese population engages in some form of oshi-katsu, with approximately 26 million participants. The market size is estimated at about 3.8 trillion yen as of March 2025 (NRI estimate), with room for further growth.

Consumption associated with oshi-katsu is not limited to purchasing goods or attending live events. NRI categorizes it into four types: 'Official Consumption' (approx. 1.5 trillion yen), 'Self-Initiated Consumption' (approx. 1.0 trillion yen), 'Ancillary Consumption' (travel, accommodation, etc., approx. 1.1 trillion yen), and 'Collaboration Consumption' (approx. 0.3 trillion yen), indicating that oshi-katsu contributes to consumption activation across a wide range of industries. For brands and manufacturers, approaching oshi-katsu users is one of the most important marketing areas to watch.

(*) Nomura Research Institute, 'Potential and Business Possibilities of the Expanding Oshi-Katsu Market', August 2025

Otaku/Oshi-Katsu Media 'Bocchi Otaku'

'Bocchi Otaku' is an SNS media specializing in otaku activities and oshi-katsu, operated by digdig. It distributes content that addresses the real worries and troubles felt during oshi-katsu. The 'Otaku Convenience Goods' series, born from the perspective of 'how to enjoy oshi-katsu more comfortably,' is particularly popular. Discoveries like 'I didn't know you could use it that way' lead to saves and shares, steadily expanding the fan base.

■ Media Overview

- Media Name: Bocchi Otaku
- Main Platform: TikTok (@otaku_bocchi)
- Followers: 35,000 (as of June 2, 2026)
- Target: Otaku and oshi-katsu users in their teens and 20s

■ Surpassing 45 Million Cumulative Views

'Bocchi Otaku' has now surpassed 45 million cumulative views. By designing content that resonates with highly engaged otaku and oshi-katsu users and quickly responding to trends, it has achieved rapid growth in a short period.

Comment from Nanami Kurata, Editor-in-Chief of 'Bocchi Otaku' / digdig Inc.

'What we have valued at 'Bocchi Otaku' is addressing the real worries and troubles felt during otaku activities. While many accounts focus on sharing moments like event trips or live concert attendance, we have continued to create content from the perspective of 'how to make oshi-katsu more comfortable.' This took shape as the 'Otaku Convenience Goods' series, which now forms the core of our output.

The biggest reactions come when we deliver moments of discovery, like 'I didn't know you could use it that way.' Information that solves problems naturally gets saved and shared, which I feel steadily contributes to the growth in view counts.

Recently, we've been seeing more comments and DMs saying, 'I've become able to say I like what I like.' Previously, I had the impression that many people said they 'hid the fact that they were otaku,' but I can feel that oshi-katsu is changing from a 'personal secret' to an 'experience you want to share with someone.' Going forward, we want to work with more brands and artists to create projects that truly delight oshi-katsu users.'

Inquiries for Advertising and Tie-ups

We are continuously accepting tie-up and PR requests from brands, manufacturers, labels, and event organizers aiming to reach oshi-katsu users. Oshi-katsu users have high purchasing intent and information dissemination power, enabling passionate appeals triggered by 'likes.' We also handle consultations for the following:

- Promotions related to anime, games, and voice actors
- PR for collaboration goods and collaboration cafes
- Release announcements for artists and idols
- Introductions of services and apps related to oshi-katsu

■ Contact:

contact@digdig.inc

Overview of digdig Inc.

Company Name: digdig Inc.
Established: March 18, 2019
Representative: Yang Chengjun
Location: 1-26-4-302, Shoto, Shibuya-ku, Tokyo
Corporate Website: https://digdig.inc/