Countering Rising Web Ad Costs and Declining Newspaper Readership! "Share Chirashi," a Shared-Cost Posting Service Delivering to Main Business Areas "More Reliably Than Web Ads, More Densely Than Newspaper Inserts," Officially Adopted as an Advertising Medium by Sports Create Inc., Which Operates Nationwide!

Design-a Inc. (Headquarters: Hakata-ku, Fukuoka City; Representative Director: Takayuki Shikkou; hereinafter referred to as Design-a), the operator of the shared-cost posting service "Share Chirashi," is pleased to announce that "Share Chirashi" has been adopted as an advertising and sales promotion medium for the facilities of Sports Create Inc. (Headquarters: Shinagawa-ku, Tokyo; hereinafter referred to as Sports Create), which manages and operates tennis clubs and sports facilities nationwide.

Background and Objectives of This Partnership: Superiority of "Reliable and High-Density" Delivery to Overcome Challenges of Existing Media

In recent years, web advertising, a primary method for attracting customers to stores, has seen a worsening cost-performance ratio (CPA) due to rising advertising costs and intensifying competition. Furthermore, ads on smartphone screens are easily scrolled past and overlooked, and there is a structural limitation where ads are not displayed to potential customers who are not actively searching for sports or gym information. Additionally, newspaper insert advertising, once a staple, is becoming difficult to reach local residents due to declining subscription rates.

Sports Create, with its philosophy of "creating health of mind and body," operates community-based tennis clubs and sports facilities nationwide that are enjoyed by a wide range of generations, from children to seniors. The most crucial aspect in delivering the appeal of their schools and facilities is how to deliver information directly and without omission to residents within the "business area where they can easily commute to the facility."

"Share Chirashi," provided by Design-a, is a new promotional method that solves the challenges of both online and offline media. By condensing advertisements from multiple local businesses onto A4-sized flyers and "sharing" the posting costs, it achieves overwhelming reach at a low cost.

Information that might be scrolled past on a smartphone screen is reliably captured by consumers' eyes when delivered physically to their mailboxes, leading to sharing and recognition within families. It has a clear advantage in disseminating information with higher coverage and density than newspaper ads, targeting the "effective area for commuting to the facility," including those missed by web advertising targeting and those who do not read newspapers.

With this implementation, Sports Create can deliver attractive, experience-based advertising announcements such as "trial lessons" and "enrollment campaigns" to residents around each facility with high reliability while suppressing promotional costs, and will provide opportunities for health creation through sports to more people in the community.

Benefits of Implementing "Share Chirashi"

1. Overwhelming Cost Performance By sharing posting and printing costs with other companies, it is possible to reach the target audience at a fraction of the cost compared to distributing flyers independently.

2. "Reliable and High-Density" Dissemination to Target Areas

Adopts A4 size, which has a high retention rate in households. It reliably delivers information such as school trial experiences to the local community, not only to those interested in sports and fitness but also to potential customers who have been missed by web advertising.

3. Community-Based Synergy Effect Accepted as a "local information mini-magazine," it contributes to the revitalization of the local economy along with neighboring businesses.

Future Outlook

Starting sequentially from the areas surrounding the facilities operated by Sports Create, the distribution of information about schools and campaigns will begin, and the initiative will expand to areas surrounding target facilities nationwide. We will continue to support sustainable marketing activities for sports facilities and local businesses through "Share Chirashi."

Company Overview [Service User Company]

Company Name: Sports Create Inc.

Representative: Ken Kujime, Representative Director and President

Location: Takanawa 4-23-8, Minato-ku, Tokyo, ZION PLAZA 3F

URL: https://www.sports-create.com/

[Service Provider and Originator]

Company Name: Design-a Inc.

Representative: Takayuki Shikkou, Representative Director

Location: 3-4-25 Hakataekimae, Hakata-ku, Fukuoka City, 812-0011

Established: September 2019

Business Activities: Operation of shared-cost posting service "Share Chirashi," advertising planning

URL: https://share-chirashi.com/