Introducing 'Share Chirashi,' a Shared Flyer Posting Service at Just ¥3.5 per Unit: Design, Printing, and Distribution Included – Launching in Sendai and Nagoya Areas from July 2026

Design-a Co., Ltd. (Headquarters: Hakata-ku, Fukuoka; CEO: Takayuki Shikou), operator of the shared flyer distribution service 'Share Chirashi,' announces the expansion of its service to Aoba Ward in Sendai, Miyagi Prefecture, and Nishi Ward in Nagoya, Aichi Prefecture, starting July 2026.

In recent years, traditional advertising channels have faced significant challenges, including skyrocketing advertising costs and declining ROI due to intensified competition in online advertising, as well as a sharp drop in newspaper subscription rates—especially among younger demographics. To overcome these marketing hurdles, 'Share Chirashi' will serve as a powerful 'third option,' supporting brick-and-mortar businesses and locally rooted service providers in Sendai and Nagoya.

## New Service Areas

Starting July 2026, the service will launch simultaneously in the following key areas, carefully selected to maximize brand awareness and customer acquisition for local businesses.

- Aoba Ward, Sendai City
- Nishi Ward, Nagoya City

## The Overwhelming Advantages of 'Share Chirashi' in Today’s Advertising Market

### 1. Advantage Over Soaring and Crowded Digital Ads: Targeted Investment in 'Reachable Areas'

With increasing competition, digital ad platforms continue to see rising cost-per-click and customer acquisition costs. 'Share Chirashi' enables advertisers to invest precisely in neighborhoods within practical commuting distance of their physical stores, minimizing wasted spend and lowering the barrier from awareness to action—delivering superior cost efficiency.

### 2. Advantage Over Declining Newspaper Readership: High-Density Information Dissemination

Newspaper insert ads suffer from a critical flaw: they fail to reach households that don’t subscribe to newspapers—particularly younger and single-person households. 'Share Chirashi' delivers flyers directly into mailboxes across target areas, ensuring high-density information dissemination to local residents regardless of newspaper subscription status.

### 3. Reliable Reach to Digitally Isolated Customer Segments

For senior citizens who rarely use the internet, or audiences prone to blocking or overlooking online ads, 'Share Chirashi' creates a tangible 'hand-to-hand' engagement path. This ensures critical messaging reaches potential customers who are otherwise unreachable through digital channels.

## What is 'Share Chirashi'?

'Share Chirashi' is a shared advertising service that consolidates promotional content from multiple businesses onto a single flyer, which is then distributed via direct mail. It drastically reduces costs compared to individual flyer or newspaper insert campaigns, while leveraging professional design to deliver high-visibility, compelling content directly to local consumers.

Official Service Website: https://share-chirashi.com/

## Company Overview

- Company Name: Design-a Co., Ltd.
- Representative: CEO Takayuki Shikou
- Address: 3-4-25 Hakataekimae, Hakata-ku, Fukuoka 812-0011, Japan
- Founded: September 2019
- Business Activities: Operation of the 'Share Chirashi' shared flyer service, advertising planning
- Official Website: https://share-chirashi.com/