Tsukishima Monja Brand 'Koboreya' Begins Overseas Expansion: First Store Opening in Kuala Lumpur, Malaysia on June 27

Delta Co., Ltd. (Headquarters: Tsukishima, Chuo-ku, Tokyo; President and CEO: Kensaku Nakamura; hereinafter 'Delta'), which operates the monja brand 'Tsukishima Monja Koboreya' originating from Tsukishima, Tokyo, will open its first overseas store, 'Tsukishima Monja Koboreya,' at the commercial facility 'Mitsui Shopping Park LaLaport Bukit Bintang City Centre (LaLaport BBCC)' in Kuala Lumpur, Malaysia, on Saturday, June 27, 2026.

Taking on the Challenge of the Untapped Global Market: A New Step for Koboreya to Deliver Japan's Teppan Culture In recent years, the overseas expansion of Japanese restaurants has accelerated, and awareness of sushi, ramen, and okonomiyaki is spreading globally. However, while 'monjayaki' enjoys high popularity in Japan, its recognition in the overseas market remains limited. 'Koboreya,' which operates seven stores in Japan, has a mission to 'Save the JAPAN FOOD' and a vision to 'Share the TEPPAN CULTURE.' The company's driving force is the passionate desire to deliver the appeal of Japan's wonderful teppan culture and monjayaki in a refined form to people around the world who have not yet experienced it.

Currently, the development of monjayaki culture in major Southeast Asian markets is just entering its initial phase. Taking on this overseas challenge at this timing is seen as a major business opportunity for medium-to-long-term sustainable growth. To realize the vision of sharing the joy of gathering around a teppan with the world, the company is taking its first step.

The Excitement of the Malaysian Market, Where Japanese Restaurants Have Increased by Approximately 1.35 Times in Two Years Malaysia is one of the most pro-Japanese countries in ASEAN and a market with high trust and popularity for Japanese food. The number of Japanese restaurants has been increasing in recent years, and the dining-out market continues to grow steadily. Additionally, for the local people, dining out is not just a meal but tends to be enjoyed as a place for 'experience' and 'communication' (socializing and entertainment). This suggests a high affinity with monjayaki, where people enjoy eating while gathered around a teppan. Regarding economic trends, Malaysia's dining-out market is expanding steadily against the backdrop of solid economic growth, and the proportion of dining-out expenditure among citizens has reached approximately twice that of Japan.

Furthermore, following successful cases in the same category in the neighboring market of Thailand, expectations for monjayaki are rising. The rapidly expanding popularity of Japanese food, as evidenced by the number of Japanese restaurants in Malaysia reaching approximately 1.35 times in the last two years, is also providing a tailwind.

Redesigning Pork-Free Dashi with Consideration for Local Food Culture To provide the same quality as in Japan at the local store, the localization of menus and serving methods is kept to a minimum. On the other hand, in consideration of the local food culture where Muslims make up the majority, the dashi (soup stock) has been redesigned locally on the premise of being pork-free, while carefully preserving the taste of Koboreya. The aim is to create a restaurant where a wider range of people, including Muslim customers, can safely enjoy the authentic taste of Tsukishima.

The menu will feature monjayaki that faithfully reproduces Japanese quality, including the steadfastly popular 'Mentai Mochi Monja' in Japan, as well as 'Wagyu Sukiyaki Monja' and 'Seafood Koboreya Monja,' which use high-quality ingredients. Furthermore, a wide range of teppan menus, such as 'Seafood Gomokuten' (okonomiyaki) and 'Chicken Yakisoba,' are available for those who are less familiar with monjayaki.

Message from Kensaku Nakamura, President and CEO of Delta Co., Ltd. 'I was born in Asakusa and raised in Tsukishima, the town of monja. One of my grandfathers ran Higashishichi Shoten, an intermediate wholesaler dealing in seafood at the Tsukiji Market, and my other grandfather managed a company as a shrine carpenter in Asakusa. Growing up feeling close to Tokyo's food culture and artisan culture from a young age is the origin of my current business. In recent years, many overseas customers have visited Japan, and interest in Tokyo's food culture is increasing. As we receive comments from overseas customers at our domestic stores, such as I didn't know about this kind of Japanese food and I want you to open a store in my country, I became convinced of the potential for monjayaki to be accepted globally. We have wanted not only to wait for customers in Japan but also to go overseas ourselves and deliver Tokyo's unique food culture to the world. This store opening in Malaysia is the first step in that challenge. We were able to realize this opportunity thanks to the warm support of LaLaport BBCC and many other related parties. I express my sincere gratitude. Monja is not just a dish. It is a food culture of communication where family and friends enjoy conversation and share the same time while gathered around a single teppan. We want many people in Malaysia to experience its appeal and create a place that will be loved by the local community for a long time. And in the future, with a view to expanding throughout ASEAN, including Singapore and Bangkok, we will spread the monja culture nurtured in Tsukishima to the world and grow Tsukishima Monja Koboreya into a global brand representing Tokyo.'

Store Overview - Store Name: Tsukishima Monja Koboreya - Location: Ground Floor, LaLaport BBCC, Mitsui Shopping Park, 2, Jln Hang Tuah Lot G-83, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia - Grand Opening Date: Saturday, June 27, 2026 - Business Hours: 10:00 - 22:00 (Subject to facility business hours) - Closed: None (Subject to facility closing days) - Seating Capacity: Approximately 70 seats - Official Website: https://tsukishima-monja-koboreya.com/

About Tsukishima Monja Koboreya The founder was born in Asakusa, Tokyo, and raised in Tsukishima. Gaining experience at a monja restaurant during his student days, the desire to convey the appeal of monja in a refined form sprouted, leading to the birth of 'Koboreya' in Tsukishima, Tokyo, in 2015. Wonderful ingredients encountered while traveling around Japan and the passion of the producers who nurture them. They want to put all of this into a single dish of monja and deliver it to customers. Koboreya's monja contains the thoughts and stories of many creators. Please enjoy the 'one-and-only downtown creative monja' that can only be tasted here, filled with ingredients to the point of overflowing.