Deflag Officially Launches "Sales AI Integration Business" to Rebuild Sales Processes with Data and AI and Maximize Sales

deflag Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Yo Sasaki; hereinafter referred to as "the Company"), a provider of strategic consulting and execution support, officially launched its new "Sales AI Integration Business" in July 2026, a business designed to rebuild sales processes using data and AI to maximize corporate sales.

This business aims to maximize corporate sales by minimizing administrative and internal coordination tasks (non-core tasks) that consume sales representatives' time, and redirecting the freed-up capacity to increase the number of business meetings and improve closing rates.

Background of the "Sales AI Integration Business" Launch

1 Market Background: Room for profit through cost reduction is shrinking

Corporate cost environments have changed significantly over the past few years. Import prices for raw materials remain high compared to 2020, and consumer prices are also at high levels※1. Labor costs have also risen noticeably, with the number of companies expecting total labor costs and wage increases in fiscal year 2026 reaching an all-time high※2.

The scope for securing profits through cost reduction is structurally narrowing, and the focus for corporate growth is shifting from how to control costs to how to increase sales.

2 Shifting AI Utilization from "Efficiency" to "Revenue Generation"

While the use of generative AI is rapidly expanding, its application in many companies is limited to improving operational efficiency (= cost reduction).

However, we believe that what should be questioned in the AI era is not mere operational efficiency and cost reduction, but how to leverage AI to generate revenue. We believe this ultimately comes down to how AI is utilized in "sales," which is at the forefront of customer interaction.

In fact, in addition to strategic consulting inquiries, we have received numerous requests for support in "redesigning sales operations and transforming business processes with AI."

3 Over 40% of Sales Work Time is Spent on Administrative and Internal Coordination Tasks

Meanwhile, there is a structural issue across industries concerning sales roles, which are directly linked to corporate sales and represent the most crucial point of contact with customers.

Our survey, "Sales AI White Paper 2026," conducted among 2,402 sales professionals, revealed that over 40% of sales representatives' time is spent on administrative and internal coordination tasks (non-core tasks) such as proposal creation, quotation and order processing, and internal meetings and reporting.

This time spent on administrative and internal coordination tasks amounts to approximately 70 hours per month, based on the median monthly working hours (170 hours in this survey), meaning roughly two out of five working days are spent not interacting with customers.

Against this backdrop, to strengthen our support for corporate revenue generation, Deflag will offer the "Sales AI Integration Business" service, which redesigns the sales operational process itself with AI in mind and supports the creation of an environment where all non-core tasks can be autonomously executed by AI.

"Sales AI Integration Business" Service Overview

This business goes beyond simply selecting and implementing AI tools for "specific task" automation. It aims to rebuild the operational processes of the sales organization itself, minimizing non-core tasks while simultaneously increasing the number of business meetings and closing rates.

We provide end-to-end support, from understanding the current state of business processes for AI utilization, to implementing AI agents, measuring their effectiveness, and continuously improving operations, all while ensuring data is properly managed, to achieve sales maximization.

Service Provision Flow

STEP 1. Grasping the Current Situation and Identifying Issues

We thoroughly understand the "current operational processes" from the department to the individual representative level, visualizing how and how much time sales representatives spend on various tasks.

Based on PC logs, calendars, questionnaires, and interviews, we visualize the allocation ratio between "administrative/internal coordination time" and "time spent with customers." We then objectively evaluate the company's sales activities by comparing it with industry standard values based on our sales data from over 2,000 companies to identify issues.

We design an ideal operational process assuming AI, calculate the operational reduction effect and return on investment from AI implementation, and proceed with AI implementation after you understand the ROI.

STEP 2. AI Agent Implementation

We replace a series of tasks such as schedule coordination, meeting minutes, CRM input, and proposal creation with AI agents to realize the "ideal sales process." We establish a state where all administrative tasks are completed simply by the sales representative "confirming and approving the content."

STEP 3. Effectiveness Measurement

We don't just implement AI agents; we simultaneously build a dashboard to measure the effects generated by AI, visualizing the operational reduction effects and changes in activity levels.

We will present how the breakdown of sales activities has changed due to the redesign of operational processes, how much time spent on sales administration has been reduced, and how this has translated into increased sales.

STEP 4. Continuous Operational Improvement

Even after entering the operational phase, we continuously monitor operational processes and their effects, providing consistent support from identifying new issues to proposing the next improvements. By continuously updating processes in response to changes in the business environment and business conditions, we sustain the generated effects and achieve further sales generation.

Deflag's Strengths

Since its founding, Deflag has been involved in understanding corporate situations, structuring them, setting objectives, and providing execution support, accumulating achievements with over 100 supported companies and more than 350 projects.

Our ability to combine operational process design, development capabilities, data construction, and security/operational perspectives enables us to maximize the effects generated by AI.

(1) "Design Capability" to Structure and Redesign Operations

While the use of generative AI, including ChatGPT, is expanding, simply introducing AI tools may improve individual operations but does not create effects that change sales or cost structures.

We believe the essence of AI utilization lies in "recreating the organization's operational processes with AI as a premise." This involves auditing the organization's current operations and determining what can be replaced by AI and what tasks can be eliminated entirely. The core idea is to enable the organization to perform more work with fewer people, and then to use the freed-up capacity for sales-generating activities.

In reality, AI implementation often fails if tasks are not broken down to identify what "should be replaced or assisted by AI," and if the necessity of each task is not assessed.

We have been involved in understanding corporate situations, structuring them, setting objectives, and providing execution support even before the rapid spread of AI.

Leveraging our seven years of experience since our founding in supporting companies with operational design, workflow improvement, and productivity enhancement, along with the knowledge gained from consulting in the field, we achieve AI implementation that leads to business results, rather than superficial AI adoption.

(2) "Development Capability" to Operate Designed Processes with AI

For the designed operational processes, we implement them by translating them into workflows, prompts, and system integrations so that AI can execute tasks without errors.

We also consider security and guardrail design to prevent unintended execution, misjudgment, and information leakage, as well as authority management, which are important in AI utilization.

(3) "Data Construction Capability" for AI Functionality

For AI to understand business context and execute tasks, a properly prepared data infrastructure is essential. Leveraging our expertise in implementing data warehouses and data lakehouses, we establish an environment where data dispersed across the entire company can be handled integrally. We create an environment where AI can consistently perform tasks from data acquisition to execution across systems.

(4) "Security and Operational Design" for Secure Corporate Operation

ISMS (ISO/IEC 27001) Certified: Ensures data management and operational systems based on international standards.

Data is handled within the customer's environment: Data construction, management, and deletion are all performed within the customer's environment, so neither we nor any third party can access or use your data for AI training.

Guardrail Design: AI operates only within defined parameters. Approval workflows are incorporated for critical operations such as CRM input and email sending, and roles for humans and AI are flexibly designed according to the importance of the task.

Future Outlook

Deflag positions the "Sales AI Integration Business" as its core business and will support Japanese companies' growth through revenue generation on the front lines in the AI era.

Download Service Materials for Sales AI Integration Here

https://deflag.net/resources/download_form

Company Profile

Item

Details

Company Name

株式会社deflag (deflag Inc.)

Representative

Representative Director & CEO Yo Sasaki

Location

2-3-9 Hatchobori, Chuo-ku, Tokyo 104-0032

Established

May 7, 2019

Business Activities

・Strategic Consulting & Execution Support Business ・Sales AI Integration Business ・PdM (Product Manager) Support Business

URL

https://deflag.net/

Reference Materials

※1 Small and Medium Enterprise Agency "2024 White Paper on Small and Medium Enterprises" https://www.chusho.meti.go.jp/pamflet/hakusyo/2024/chusho/b1_3_7.html

※2 Teikoku Databank "Corporate Awareness Survey on Wage Trends for Fiscal Year 2026" https://www.tdb.co.jp/resource/files/assets/d4b8e8ee91d1489c9a2abd23a4bb5219/7491a9a2ea934da697c3f08773393bc8/20260224_2026年度の賃金動向に関する企業の意識調査.pdf

Inquiries Regarding This Service

Deflag Inc. Inquiries https://deflag.net/contact