Deflag Appoints Yohei Iwase as Executive Officer CRO, Strengthening Management Structure
Key facts
- Deflag Appoints Yohei Iwase as Executive Officer CRO, Strengthening Management Structure
- deflag Inc. announced that Yohei Iwase has been appointed as Executive Officer CRO (Chief Revenue Officer) effective May 2026. He will oversee revenue growth and alliance development, strengthening support for sales DX and AI-era transformation.
- Source: PR Times
- Date: June 11, 2026
Direct answer
deflag Inc. announced that Yohei Iwase has been appointed as Executive Officer CRO (Chief Revenue Officer) effective May 2026. He will oversee revenue growth and alliance development, strengthening support for sales DX and AI-era transformation.
- Citation
- Deflag Appoints Yohei Iwase as Executive Officer CRO, Strengthening Management Structure (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
deflag Inc. announced that Yohei Iwase has been appointed as Executive Officer CRO (Chief Revenue Officer) effective May 2026. He will oversee revenue growth and alliance development, strengthening support for sales DX and AI-era transformation.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 20:50
- 🔍 Collected: June 11, 2026 at 12:06
- 🤖 AI Analyzed: June 11, 2026 at 12:13 (6 min after Collected)
deflag Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director & CEO: Akira Sasaki; hereinafter 'the Company'), which provides strategic consulting and execution support, announces that Yohei Iwase has been appointed as CRO (Chief Revenue Officer) effective May 2026.
Iwase will oversee the Company's revenue growth and alliance development, and will focus on strengthening the organizational structure to support clients by addressing their sales transformation as a management issue.
■ Background of Appointment
deflag's core message is 'Create margin with the power of data and AI. Convert it into growth.' Its mission is to organize situations where organizations and operations lose sight of what to spend time on during growth, and to re-plant the flag in the direction to proceed.
Since its founding, through strategic consulting and execution support, the Company has accompanied over 100 companies in more than 350 projects, from understanding current situations to extracting issues and implementing solutions.
In recent years, the rise of AI has brought a major turning point for corporate sales organizations. In addition to strategic consulting inquiries, the Company has received many requests to support sales redesign and AI-driven business transformation.
To meet these demands of the era, the Company will broaden the scope of support for clients from strategic consulting to the sales domain, while also strengthening its own sales structure. As the core of this effort, the Company has brought in Iwase, who has been at the forefront of sales DX, accompanying the transformation of over 110 companies nationwide, as CRO.
Iwase has consistently worked on 'standardizing sales' and 'accompanying support,' and as CRO, he will drive the Company's revenue growth and alliance development while strengthening sales support for clients.
■ Yohei Iwase's Career
April 2013: Joined Intelligence Co., Ltd. (now Persol Career Co., Ltd.), handling temporary staffing and referral services.
February 2018: Started a BPO business as an incorporated association in his hometown of Tomioka City, Gunma Prefecture.
August 2018: Joined iSALE Co., Ltd. (now Cross Operation Group Co., Ltd.) as an executive officer. Served as an MA (Marketing Automation) consultant, involved in MA implementation and inside sales launch for over 110 companies nationwide. Served as Executive Officer of the CS Division and in charge of alliances.
Subsequently founded Labos Inc., supporting B2B sales and marketing for listed companies to SMEs, from requirements definition to system implementation and operational outsourcing.
From May 2026: Appointed Executive Officer CRO of deflag Inc.
■ Comment from Yohei Iwase
'I am Iwase, who has been appointed CRO of deflag Inc.
I have been involved in promoting sales DX centered on MA, SFA, and CRM, accompanying the sales organization transformation of over 110 companies nationwide. I have contributed to the sales results of many companies through redesigning sales processes and implementing and establishing tools.
On the other hand, the times are changing significantly with the rise of AI, and the approach starting with tool implementation, which was effective in the past, is no longer sufficient for transformation in the AI era.
deflag is a company whose mission is to organize fragmented organizations and operations, create margin with the power of data and AI, and convert it into growth. I strongly resonated with the philosophy of delving into management issues themselves, not just supporting tool implementation, and providing end-to-end support from strategy formulation to execution, as well as the execution power of the members actually handling projects, which led me to decide to join.
I will leverage the knowledge I have cultivated to lead deflag's revenue growth and alliance development, and will fully accompany our clients in building sales organizations that can win in the AI era.'
■ Company Overview
Item Details
Company Name: deflag Inc.
Representative: Representative Director & CEO Akira Sasaki
Location: 2-3-9 Hatchobori, Chuo-ku, Tokyo 104-0032
Established: May 7, 2019
Business: ・Strategic Consulting & Execution Support Business ・PdM Support Business
URL: https://deflag.net/
Iwase will oversee the Company's revenue growth and alliance development, and will focus on strengthening the organizational structure to support clients by addressing their sales transformation as a management issue.
■ Background of Appointment
deflag's core message is 'Create margin with the power of data and AI. Convert it into growth.' Its mission is to organize situations where organizations and operations lose sight of what to spend time on during growth, and to re-plant the flag in the direction to proceed.
Since its founding, through strategic consulting and execution support, the Company has accompanied over 100 companies in more than 350 projects, from understanding current situations to extracting issues and implementing solutions.
In recent years, the rise of AI has brought a major turning point for corporate sales organizations. In addition to strategic consulting inquiries, the Company has received many requests to support sales redesign and AI-driven business transformation.
To meet these demands of the era, the Company will broaden the scope of support for clients from strategic consulting to the sales domain, while also strengthening its own sales structure. As the core of this effort, the Company has brought in Iwase, who has been at the forefront of sales DX, accompanying the transformation of over 110 companies nationwide, as CRO.
Iwase has consistently worked on 'standardizing sales' and 'accompanying support,' and as CRO, he will drive the Company's revenue growth and alliance development while strengthening sales support for clients.
■ Yohei Iwase's Career
April 2013: Joined Intelligence Co., Ltd. (now Persol Career Co., Ltd.), handling temporary staffing and referral services.
February 2018: Started a BPO business as an incorporated association in his hometown of Tomioka City, Gunma Prefecture.
August 2018: Joined iSALE Co., Ltd. (now Cross Operation Group Co., Ltd.) as an executive officer. Served as an MA (Marketing Automation) consultant, involved in MA implementation and inside sales launch for over 110 companies nationwide. Served as Executive Officer of the CS Division and in charge of alliances.
Subsequently founded Labos Inc., supporting B2B sales and marketing for listed companies to SMEs, from requirements definition to system implementation and operational outsourcing.
From May 2026: Appointed Executive Officer CRO of deflag Inc.
■ Comment from Yohei Iwase
'I am Iwase, who has been appointed CRO of deflag Inc.
I have been involved in promoting sales DX centered on MA, SFA, and CRM, accompanying the sales organization transformation of over 110 companies nationwide. I have contributed to the sales results of many companies through redesigning sales processes and implementing and establishing tools.
On the other hand, the times are changing significantly with the rise of AI, and the approach starting with tool implementation, which was effective in the past, is no longer sufficient for transformation in the AI era.
deflag is a company whose mission is to organize fragmented organizations and operations, create margin with the power of data and AI, and convert it into growth. I strongly resonated with the philosophy of delving into management issues themselves, not just supporting tool implementation, and providing end-to-end support from strategy formulation to execution, as well as the execution power of the members actually handling projects, which led me to decide to join.
I will leverage the knowledge I have cultivated to lead deflag's revenue growth and alliance development, and will fully accompany our clients in building sales organizations that can win in the AI era.'
■ Company Overview
Item Details
Company Name: deflag Inc.
Representative: Representative Director & CEO Akira Sasaki
Location: 2-3-9 Hatchobori, Chuo-ku, Tokyo 104-0032
Established: May 7, 2019
Business: ・Strategic Consulting & Execution Support Business ・PdM Support Business
URL: https://deflag.net/
FAQ
Who was appointed as CRO of deflag?
Yohei Iwase, appointed as Executive Officer CRO effective May 2026.
What was Yohei Iwase's previous achievement?
As an MA consultant at iSALE, he was involved in MA implementation and inside sales launch for over 110 companies nationwide.
What is deflag's business?
Strategic consulting & execution support business, and PdM support business.