Dea Ba be Releases the “SANPAKUGAN AMULET” Series Symbolizing Its Brand Philosophy

dbqp.co, operator of the barber brand Dea Ba be, headquartered in Tennoji-ku, Osaka and led by CEO Yuya Yamashita, is releasing “SANPAKUGAN AMULET,” a product series symbolizing the brand’s philosophy, alongside its 2026 Spring/Summer collection “FADE TO NEW.” The series spans five categories: amulet pins, linen pocket squares, long hose socks, neckties, and innerwear. This season’s collection again features Ari Kuroda as model, following the 2025AW season. Part of the shoot featuring Kuroda was also introduced on Yomiuri TV’s program Monkmon, broadcast on May 3, 2026. In an era where expressing oneself through logos and symbols has become natural, Dea Ba be proposes a motif that is deliberately small, discreet, and directed inward. The term sanpakugan here does not refer to a physical trait. It has been reinterpreted as a metaphor for an inner gaze that disciplines the self. This motif is neither a substitute for a brand logo nor a character. It is a small signal for looking back at oneself. “The one watching you is always yourself.” No one knows one’s thoughts and actions better than oneself. The Sanpakugan Amulet was designed on this idea, guiding the gaze back inward rather than outward. The Sanpakugan Amulet is not a charm meant to protect against misfortune. It is designed as a small signal for disciplining and guiding oneself. To discipline oneself is, in the end, also to protect oneself. Dea Ba be has embedded this idea into the motif as a gentleman’s sense of aesthetics. The Sanpakugan Amulet is not designed to stand out. Under the rules of “do not make it the main feature,” “do not turn it into a logo,” and “do not turn it into a character,” it is created at a small scale of 10mm to 18mm. Its presence is subtle enough to be noticed only by those who find it. Dea Ba be sees this restraint as a form of gentlemanly dignity. This season, the Sanpakugan motif appears across five categories: amulet pins, linen pocket squares, long hose socks, neckties, and innerwear. It is a product series made not for assertion, but to be quietly hidden within everyday dress. Sanpakugan Amulet Pin: 8,470 yen including tax. The starting item that most symbolically expresses the Sanpakugan philosophy. Made with nickel and enamel, it comes with a dedicated box and pouch. As a gift, it quietly conveys the concept of self-discipline. White Linen Pocket Square: 7,260 yen including tax. A piece that adds a small Sanpakugan motif to the cleanliness and negative space of linen, placing a subtle sign of self-discipline at the chest. Long Hose Socks: 3,300 yen including tax. Long hose socks with the Sanpakugan motif placed at the heel. Rather than being shown, it is an amulet quietly hidden at the feet in daily life. Necktie: from 12,320 yen including tax. A tie that discreetly places the Sanpakugan motif on refined materials such as silk and wool, adding “Quiet Confidence” to mature dress. Innerwear, including mock T-shirts, polos, and washi skippers: from 17,600 yen including tax. Innerwear worn close to the skin for self-discipline. Some models feature Sanpakugan embroidery at the neckline, carrying one’s personal standards even in unseen places. Each Sanpakugan Amulet item is now available at Dea Ba be stores and through the DEAR TAILOR online store. Ari Kuroda again appears as this season’s collection model, following 2025AW. His presence conveys the quiet strength of a mature man who does not lose his personal outline even when scenes or titles change. Dea Ba be overlays that presence with its shared brand language of “Quiet Confidence.” The Dea Ba be shoot featuring Kuroda was partially introduced on Yomiuri TV’s Monkmon, broadcast on May 3, 2026. The program showed Kuroda taking part in the shoot as a Dea Ba be model, along with visuals from the 2026SS lookbook. In recent television appearances, the Sanpakugan motif has also been quietly incorporated into Kuroda’s outfits. This small sign symbolizes Dea Ba be’s view that “grooming” is not limited to hair and clothing, but also includes maintaining one’s own standards. Dea Ba be is a barber brand for mature men, operating in Osaka. For the brand, grooming means not only arranging one’s hairstyle, but also refining skin, dress, manners, and one’s own standards. The 2026SS collection “FADE TO NEW” proposes quiet change and an aesthetic of self-discipline suited to mature men, under the theme “mature change does not raise its voice.” The Sanpakugan Amulet is a small sign for bringing that philosophy into everyday life.