Dessert Choux, a new cream puff brand for Tokyo souvenirs by Beard Papa, makes its first limited-time appearance at Ekute Shinagawa from June 15 to June 28.

DAY TO LIFE Co., Ltd. (President and Representative Director: Kenkichi Sugiuchi; Headquarters: Osaka City, Osaka Prefecture), which operates cream puff specialty store "Beard Papa" and other dessert brands, will open a pop-up store for its new brand "Dessert Choux" at Ekute Shinagawa, JR Shinagawa Station, inside the ticket gates, 1F, Hitotoki Terrace, from Monday, June 15, 2026 to Sunday, June 28, 2026 for a limited time. During the period, Dessert Choux will only be available at Ekute Shinagawa nationwide.

◆STORY

"Dessert" is the course finale in French cuisine. Today, we dress up the humble "choux" into a special dish. One bite, and you'll forget everything and become captivated by its flavor. A little extra special in everyday life. With that feeling, we created a new cream puff. With this bite, you'll be "Choux-dazzled."

◆Product Lineup

◆Choux Mochi

After the gentle texture of a cookie choux topped with crushed nuts, enjoy the rich, smooth melt of gianduia and the chewy texture of mochi. It's like a "palm-size dessert."

Lineup: 3 pieces 855 yen / 6 pieces 1,680 yen / 9 pieces 2,520 yen

◆Pavé de Choux

Uses completely sun-dried salt from Camargue, Southern France, called "Fleur de Sel" (flower of salt). Carefully simmered caramel and almond slices are topped on choux dough and baked to a fragrant finish. A baked confection with rich, deep flavor and surprising melt-in-your-mouth texture.

Lineup: 5 pieces 890 yen / 8 pieces 1,480 yen / 16 pieces 2,960 yen

◆Moumou Choux

"MOU" means "soft" in French.

Gently wraps a milk-rich flavored cream in a cloud-like, chewy choux dough.

Lineup: 3 pieces 1,170 yen

*Photos are for illustration purposes. *All prices include tax.

◆Store Information

【Shop Name】Dessert Choux

【Sales Period】Monday, June 15, 2026 – Sunday, June 28, 2026

【Location】Ekute Shinagawa, JR Shinagawa Station, inside ticket gates, 1F, Hitotoki Terrace
【Business Hours】Monday – Saturday: 8:00 – 22:00 / Sunday & Holidays: 8:00 – 21:00

＜Contact Information＞

DAY TO LIFE Co., Ltd., External Sales Division

TEL: 0120-178-438 (Weekdays 10:00 – 17:00) MAIL: info@dessert-choux.com

◆Brand Concept

The vision entrusted to Dessert Choux

Corner cake shops, department store specialty shops, convenience stores. Cream puffs have always been by your side. Perhaps there is nothing more the world could desire from this beloved confection…

Nevertheless, because we have long engaged with cream puffs through Beard Papa®, we will not give up on new possibilities for cream puffs.

From cream puffs to choux desserts

●About DAY TO LIFE Co., Ltd.

Develops dessert brands centered on the flagship cream puff specialty store "Beard Papa." With the vision "From sweets to 'living better' to the world," we are a professional group that continuously takes on challenges to deliver new value and excitement to everyone involved with us.

Company Name: DAY TO LIFE Co., Ltd. (Former name: Mugi no Ho Co., Ltd.)

Representative: Representative Director Kenkichi Sugiuchi

Number of Employees: 225 regular employees, 2,658 part-time employees, 485 group regular employees (as of February 2026)

Location: 〒530-0047 Osaka City, Kita-ku, Nishitemma 3-13-20 AS Building 2F

Phone: 06-6361-7000

URL: https://daytolife.co.jp

【Business Description】Management of restaurants / Recruitment of franchise chain stores and guidance to franchisees / Manufacturing and sales of confectionery

【Media and Customer Inquiries】

Inquiry form: https://www.daytolife.co.jp/contact/

*Photos are for illustration purposes.