[Run and Jump Beard Papa] A quick-play mini-game is here! Can you clear it? Collect cream puffs and aim for the goal!
Cream puff specialty store Beard Papa is celebrating its 27th anniversary by releasing a limited-time browser game "Run and Jump Beard Papa." A campaign offers app-exclusive coupons for clearing the game.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 16:50 (29h 18m after Collected)
DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka City, Osaka; Representative Director: Kenkichi Sugiuchi), which operates the cream puff specialty store Beard Papa, is pleased to announce its 27th anniversary, thanks to your warm patronage. To express our gratitude, we will be releasing "Run and Jump Beard Papa," the brand's first browser game, for a limited time from Monday, April 27, 2026, to Monday, August 31, 2026.
The game's theme is to protect the "crispy texture" of the choux pastry, created by our live sales style where cream puffs are baked daily in the store's oven and fresh cream is filled upon order, from its greatest enemy: humidity. Players aim for the goal by collecting cream puffs while jumping over puddles that appear one after another in a side-scrolling action game. With an exquisite difficulty that is simple yet surprisingly addictive, players who successfully reach the goal will receive a coupon code that can be used in the Beard Papa app. Can you clear it? Anyone can play this game easily, so enjoy a quick game and use the acquired coupon to enjoy crispy cream puffs at a great price.
Beard Papa will continue to deliver new value and excitement with "freshly made" cream puffs from Japan to the world.
▽Beard Papa Brand Site (https://www.beardpapa.jp/)▽
■ About Beard Papa's Mini-Game
Title: Run and Jump Beard Papa
Distribution Period: Scheduled from Monday, April 27, 2026, to Monday, August 31, 2026
Play Fee: Free
Play Environment: Smartphones, PCs, and other browsers
Game Site URL: https://games.ownly.jp/beardpapa-run/
Details Page URL: https://www.beardpapa.jp/news/4124/
■ [App Members Only] Game Clear Bonus Coupon
Product Content: Pie Cream Puff (Custard) x 1, Cookie Cream Puff (Custard) x 1, Total 2 pieces
Sales Price: 480 yen (tax included)
Distribution Period: April 27, 2026 (Monday) to August 31, 2026 (Monday)
Sales Stores: All Beard Papa stores nationwide
*The game clear bonus coupon distributed within the app can only be obtained once, regardless of the number of times cleared.
*Content may be changed or the campaign may be canceled due to unavoidable circumstances.
*Cannot be combined with other discounts or coupons besides app coupons.
*Coupons cannot be used for delivery.
■ Pie Cream Puff (Custard)
Beard Papa's standard cream puff, meticulously crafted with attention to ingredients and manufacturing methods. The crispy texture of the choux pastry and the balance with the cream are the secrets to its popularity.
Product Name: Pie Cream Puff (Custard)
Sales Price: 250 yen (tax included)
Sales Period: Year-round
Sales Stores: All Beard Papa stores nationwide
■ Cookie Cream Puff (Custard)
Beard Papa's proud crispy pie choux pastry topped with a crunchy, sweet cookie dough. This is another Beard Papa standard with a rich flavor.
Product Name: Cookie Cream Puff (Custard)
Sales Price: 270 yen (tax included)
Sales Period: Year-round
Sales Stores: All Beard Papa stores nationwide
*Photos are for illustrative purposes only.
*Sales periods and product lineups may vary by store, and some items may not be available.
*For in-store dining at some stores, the tax rate will be 10%, and the sales price will differ.
*Sales prices may differ at some stores and for delivery.
*Please forgive us if items are sold out.
*Black specks in the cream are vanilla beans.
■ About Beard Papa Mobile App
The Beard Papa Mobile App is an application that utilizes various digital functions, such as a digital point card function that accumulates points with each payment, and the distribution of advantageous coupons tailored to customers. Why not make your daily life more convenient and enjoyable with the Beard Papa Mobile App?
https://www.beardpapa.jp/app/
■ About Beard Papa
"Always Freshly Made"
Beard Papa is a specialty store for handmade cream puffs. The choux pastry is always baked in the oven, and the cream is handmade daily in the store to maintain its freshness. The crispy texture the moment it enters your mouth, the smooth and creamy sensation on your tongue. And the best smiles of those who eat it. We are committed to delivering such "happiness of deliciousness" with many particularities in our ingredients and manufacturing methods.
https://www.beardpapa.jp/
■ About DAY TO LIFE Co., Ltd.
Specializing in cream puffs, its main brand.
The game's theme is to protect the "crispy texture" of the choux pastry, created by our live sales style where cream puffs are baked daily in the store's oven and fresh cream is filled upon order, from its greatest enemy: humidity. Players aim for the goal by collecting cream puffs while jumping over puddles that appear one after another in a side-scrolling action game. With an exquisite difficulty that is simple yet surprisingly addictive, players who successfully reach the goal will receive a coupon code that can be used in the Beard Papa app. Can you clear it? Anyone can play this game easily, so enjoy a quick game and use the acquired coupon to enjoy crispy cream puffs at a great price.
Beard Papa will continue to deliver new value and excitement with "freshly made" cream puffs from Japan to the world.
▽Beard Papa Brand Site (https://www.beardpapa.jp/)▽
■ About Beard Papa's Mini-Game
Title: Run and Jump Beard Papa
Distribution Period: Scheduled from Monday, April 27, 2026, to Monday, August 31, 2026
Play Fee: Free
Play Environment: Smartphones, PCs, and other browsers
Game Site URL: https://games.ownly.jp/beardpapa-run/
Details Page URL: https://www.beardpapa.jp/news/4124/
■ [App Members Only] Game Clear Bonus Coupon
Product Content: Pie Cream Puff (Custard) x 1, Cookie Cream Puff (Custard) x 1, Total 2 pieces
Sales Price: 480 yen (tax included)
Distribution Period: April 27, 2026 (Monday) to August 31, 2026 (Monday)
Sales Stores: All Beard Papa stores nationwide
*The game clear bonus coupon distributed within the app can only be obtained once, regardless of the number of times cleared.
*Content may be changed or the campaign may be canceled due to unavoidable circumstances.
*Cannot be combined with other discounts or coupons besides app coupons.
*Coupons cannot be used for delivery.
■ Pie Cream Puff (Custard)
Beard Papa's standard cream puff, meticulously crafted with attention to ingredients and manufacturing methods. The crispy texture of the choux pastry and the balance with the cream are the secrets to its popularity.
Product Name: Pie Cream Puff (Custard)
Sales Price: 250 yen (tax included)
Sales Period: Year-round
Sales Stores: All Beard Papa stores nationwide
■ Cookie Cream Puff (Custard)
Beard Papa's proud crispy pie choux pastry topped with a crunchy, sweet cookie dough. This is another Beard Papa standard with a rich flavor.
Product Name: Cookie Cream Puff (Custard)
Sales Price: 270 yen (tax included)
Sales Period: Year-round
Sales Stores: All Beard Papa stores nationwide
*Photos are for illustrative purposes only.
*Sales periods and product lineups may vary by store, and some items may not be available.
*For in-store dining at some stores, the tax rate will be 10%, and the sales price will differ.
*Sales prices may differ at some stores and for delivery.
*Please forgive us if items are sold out.
*Black specks in the cream are vanilla beans.
■ About Beard Papa Mobile App
The Beard Papa Mobile App is an application that utilizes various digital functions, such as a digital point card function that accumulates points with each payment, and the distribution of advantageous coupons tailored to customers. Why not make your daily life more convenient and enjoyable with the Beard Papa Mobile App?
https://www.beardpapa.jp/app/
■ About Beard Papa
"Always Freshly Made"
Beard Papa is a specialty store for handmade cream puffs. The choux pastry is always baked in the oven, and the cream is handmade daily in the store to maintain its freshness. The crispy texture the moment it enters your mouth, the smooth and creamy sensation on your tongue. And the best smiles of those who eat it. We are committed to delivering such "happiness of deliciousness" with many particularities in our ingredients and manufacturing methods.
https://www.beardpapa.jp/
■ About DAY TO LIFE Co., Ltd.
Specializing in cream puffs, its main brand.