Beard Papa's Most Astonishingly Crispy "Mille-feuille Choux" Elegantly Evolves! "Premium Strawberry Mille-feuille Choux" Debuts, Packed with Delicious Sound and Strawberry Charm
Beard Papa will release the "Premium Strawberry Mille-feuille Choux," an evolution of its astonishingly crispy "Mille-feuille Choux" with a strawberry flavor, nationwide for a limited time in May, starting May 1, 2026. It's a special cream puff, delicious even in sound, perfect for Mother's Day gifts or a treat for oneself.
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- 📰 Published: April 24, 2026 at 20:00
- 🔍 Collected: April 24, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 15:13 (3h 42m after Collected)
DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Kenkichi Sugiuchi), which operates the cream puff specialty store Beard Papa, will release the "Premium Strawberry Mille-feuille Choux" for a limited time in May, starting Friday, May 1, 2026.
Beard Papa's "Mille-feuille Choux," boasting the most astonishingly crispy texture in its history, is made by wrapping choux pastry with specially processed Danish pastry dough, meticulously hand-wrapping each one daily by store staff, and baking them in the in-store oven.
Making its debut, the "Premium Strawberry Mille-feuille Choux" is elegantly finished with strawberry chocolate and strawberry granules on the surface of the dough, enhancing its visual appeal. Inside the mille-feuille dough, a rich strawberry cream with a fruity texture is filled. The light sound produced by the many layers of dough and the rich aroma of strawberries create a harmony that further enhances the charm of the existing "Mille-feuille Choux," making it a premium product available only in May.
Please enjoy Beard Papa's commitment to "freshly made, freshly baked" deliciousness, whether as a Mother's Day gift or a reward for your daily efforts, creating a special, heartwarming moment.
▽Beard Papa Brand Site (https://www.beardpapa.jp/)
■"Premium Strawberry Mille-feuille Choux" to be released on Friday, May 1, 2026
Rich, fruity strawberry cream wrapped in many layers of mille-feuille dough.
Product Name: Premium Strawberry Mille-feuille Choux
Selling Price: 390 yen (tax included)
Sales Period: Friday, May 1, 2026 – Sunday, May 31, 2026
Sales Stores: All Beard Papa stores nationwide
■"Mille-feuille Choux" to be released simultaneously on Friday, May 1, 2026
Cream puff that's delicious even in sound! The many layers of choux pastry create an astonishing texture, just like mille-feuille.
Product Name: Mille-feuille Choux (Custard)
Selling Price: 300 yen (tax included)
Sales Period: Friday, May 1, 2026 – Tuesday, June 16, 2026
Sales Stores: All Beard Papa stores nationwide
*Photos are for illustrative purposes only.
*Sales periods, product items, and availability may vary by store.
*For eat-in at some stores, the consumption tax rate will be 10%, and the selling price will differ.
*Selling prices may differ at some stores and for delivery.
*Please forgive us if items are sold out.
*The black specks in the cream are vanilla beans.
■About Beard Papa
"Always freshly made, freshly baked"
Beard Papa is a cream puff specialty store where cream puffs are handmade in-store. The choux pastry is always baked in the oven, and the cream is handmade daily in the stores to maintain its freshness. The crispy texture the moment it enters your mouth, the smooth, melting sensation on your tongue. And the best smiles of those who eat it. We are committed to many aspects of ingredients and production methods because we want to deliver such "happiness of deliciousness."
https://www.beardpapa.jp/
■About DAY TO LIFE Co., Ltd.
We develop sweets brands, including our flagship cream puff specialty store "Beard Papa." With the vision of "From sweets, to a better life for the world," we are a professional group that continues to challenge ourselves to deliver new value and感動 (deep impression/emotion) to everyone involved with us.
Company Name: DAY TO LIFE Co., Ltd. (Former Company Name: Muginoho Co., Ltd.)
Representative: Kenkichi Sugiuchi, Representative Director
Number of Employees: 225 full-time employees, 2,658 part-time employees, 485 group full-time employees (as of February 2026)
Location: AS Building 2F, 3-13-20 Nishitenma, Kita-ku, Osaka 530-0047
TEL: 06-6361-7000
URL: https://daytolife.co.jp
[Business Activities]
Restaurant management / Recruitment of franchisees for restaurant franchise chains and guidance services for franchisees / Manufacturing and sales of confectionery
Beard Papa's "Mille-feuille Choux," boasting the most astonishingly crispy texture in its history, is made by wrapping choux pastry with specially processed Danish pastry dough, meticulously hand-wrapping each one daily by store staff, and baking them in the in-store oven.
Making its debut, the "Premium Strawberry Mille-feuille Choux" is elegantly finished with strawberry chocolate and strawberry granules on the surface of the dough, enhancing its visual appeal. Inside the mille-feuille dough, a rich strawberry cream with a fruity texture is filled. The light sound produced by the many layers of dough and the rich aroma of strawberries create a harmony that further enhances the charm of the existing "Mille-feuille Choux," making it a premium product available only in May.
Please enjoy Beard Papa's commitment to "freshly made, freshly baked" deliciousness, whether as a Mother's Day gift or a reward for your daily efforts, creating a special, heartwarming moment.
▽Beard Papa Brand Site (https://www.beardpapa.jp/)
■"Premium Strawberry Mille-feuille Choux" to be released on Friday, May 1, 2026
Rich, fruity strawberry cream wrapped in many layers of mille-feuille dough.
Product Name: Premium Strawberry Mille-feuille Choux
Selling Price: 390 yen (tax included)
Sales Period: Friday, May 1, 2026 – Sunday, May 31, 2026
Sales Stores: All Beard Papa stores nationwide
■"Mille-feuille Choux" to be released simultaneously on Friday, May 1, 2026
Cream puff that's delicious even in sound! The many layers of choux pastry create an astonishing texture, just like mille-feuille.
Product Name: Mille-feuille Choux (Custard)
Selling Price: 300 yen (tax included)
Sales Period: Friday, May 1, 2026 – Tuesday, June 16, 2026
Sales Stores: All Beard Papa stores nationwide
*Photos are for illustrative purposes only.
*Sales periods, product items, and availability may vary by store.
*For eat-in at some stores, the consumption tax rate will be 10%, and the selling price will differ.
*Selling prices may differ at some stores and for delivery.
*Please forgive us if items are sold out.
*The black specks in the cream are vanilla beans.
■About Beard Papa
"Always freshly made, freshly baked"
Beard Papa is a cream puff specialty store where cream puffs are handmade in-store. The choux pastry is always baked in the oven, and the cream is handmade daily in the stores to maintain its freshness. The crispy texture the moment it enters your mouth, the smooth, melting sensation on your tongue. And the best smiles of those who eat it. We are committed to many aspects of ingredients and production methods because we want to deliver such "happiness of deliciousness."
https://www.beardpapa.jp/
■About DAY TO LIFE Co., Ltd.
We develop sweets brands, including our flagship cream puff specialty store "Beard Papa." With the vision of "From sweets, to a better life for the world," we are a professional group that continues to challenge ourselves to deliver new value and感動 (deep impression/emotion) to everyone involved with us.
Company Name: DAY TO LIFE Co., Ltd. (Former Company Name: Muginoho Co., Ltd.)
Representative: Kenkichi Sugiuchi, Representative Director
Number of Employees: 225 full-time employees, 2,658 part-time employees, 485 group full-time employees (as of February 2026)
Location: AS Building 2F, 3-13-20 Nishitenma, Kita-ku, Osaka 530-0047
TEL: 06-6361-7000
URL: https://daytolife.co.jp
[Business Activities]
Restaurant management / Recruitment of franchisees for restaurant franchise chains and guidance services for franchisees / Manufacturing and sales of confectionery