【Beard Papa】Popular "Gyokuro Matcha Cream Puff" Returns for a Limited Time During New Tea Season! A Crispy Cream Puff Overflowing with the Authentic Aroma and Sweetness of High-Grade Tea

Beard Papa, a specialty cream puff shop operated by DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka-shi, Osaka; Representative Director: Kenkichi Sugiuchi), will begin selling its annually popular limited-time product, the "Gyokuro Matcha Cream Puff," from Friday, May 1, 2026.

The matcha cream is a luxurious blend of "Uji Matcha," known for its deep richness and elegant bitterness, and "Gyokuro," a high-grade tea characterized by its rich umami and mellow sweetness. This cream is filled into a slightly bitter, crispy chocolate cookie cream puff shell upon order, allowing the rich aroma of tea to spread in your mouth, and you can enjoy the exquisite balance of matcha's authentic deep flavor and sweetness.

The Gyokuro Matcha Cream Puff is a highly acclaimed product by many customers every year, who say it offers "the authentic deliciousness of tea," making it irresistible for matcha lovers. It is also recommended for Golden Week homecomings, family gatherings, and as a "Mother's Day" gift.

Please enjoy this special matcha cream puff, a limited-time offering from Beard Papa during the new tea season, which you can only encounter at this time.

▽Beard Papa Brand Site (https://www.beardpapa.jp/)▽

■"Gyokuro Matcha Cream Puff" to be released on Friday, May 1, 2026

Matcha cream with Gyokuro and a crispy cookie cream puff shell.

Product Name: Gyokuro Matcha Cream Puff

Price: 320 yen (tax included)

Sales Period: Friday, May 1, 2026 – Tuesday, June 30, 2026

Sales Stores: Beard Papa stores nationwide

*Photos are for illustrative purposes only.

*Sales periods, product items, and availability may vary by store.

*For eat-in use at some stores, the consumption tax rate will be 10%, and the selling price will differ.

*Selling prices may differ at some stores and for delivery.

*Please forgive us if it is sold out.

*The black specks in the cream are vanilla beans.

■About Beard Papa

"Always Fresh, Always Handmade"

Beard Papa is a specialty cream puff shop where cream puffs are handmade in-store. The cream puff shells are always baked in the oven, and the cream is handmade daily in-store to maintain its freshness. The crispy texture the moment it enters your mouth, the smooth and creamy sensation on your tongue. And the biggest smiles of those who eat it. We are committed to many aspects of ingredients and production methods because we want to deliver such "happiness of deliciousness."

https://www.beardpapa.jp/

■About DAY TO LIFE Co., Ltd.

We develop sweets brands, including our flagship cream puff specialty store "Beard Papa." With the vision of "From sweets, to a better life for the world," we are a group of professionals who continue to challenge ourselves to deliver new value and感動 (deep emotion/inspiration) to everyone involved with us.

Company Name: DAY TO LIFE Co., Ltd. (Former Company Name: Muginoho Co., Ltd.)

Representative: Kenkichi Sugiuchi, Representative Director

Number of Employees: 225 full-time employees, 2,658 part-time employees, 485 group full-time employees (as of February 2026)

Location: AS Building 2F, 3-13-20 Nishitenma, Kita-ku, Osaka-shi, 530-0047

TEL: 06-6361-7000

URL: https://daytolife.co.jp

【Business Activities】

Restaurant management / Recruitment of franchisees for restaurant franchise chains and guidance services for franchisees / Manufacturing and sales of confectionery