[Children's Day] Former First Investigation Division 'Regent Detective' Hiroyasu Akiyama Officially Launches Instagram to Protect Children! Over 500,000 Views in Just Two Weeks

DADA Inc. (Headquarters: Kanagawa Prefecture, Representative Director: Koki Shinozaki) is pleased to announce the full-scale production of the Instagram account of Hiroyasu Akiyama, former Tokushima Prefectural Police First Investigation Division detective and known as 'Regent Detective,' as Children's Day approaches.

This account aims to disseminate information on crime risks surrounding children from the perspective of a former detective with first-hand knowledge. In just two weeks since its launch, followers have exceeded 8,000, and some short videos have surpassed 500,000 views, rapidly gaining attention, especially among parents.

Hiroyasu Akiyama | How a Former Detective Teaches to Protect Children
https://picoli.site/mZqoJh

■ Dangers lurking in environments 'where parents think they are watching'

In recent years, incidents and accidents involving children have become more diverse and sophisticated.

Police Agency statistics also show an increasing trend in risks that cannot be prevented by conventional crime prevention awareness alone. Particularly problematic cases observed in the field include:

・ Contact with strangers via SNS or smartphones

・ Getting lost in 'perceived safe places' such as commercial facilities or campgrounds

・ Situations where children themselves cannot recognize danger as danger

All of these occur in 'environments where parents think they are watching.'

In such circumstances, it has become difficult for busy modern parents to update their crime prevention awareness in a timely manner with traditional crime prevention classes or paper handouts. Therefore, we believe it is crucial to maximize the use of 'SNS,' a communication tool for daily interactive exchanges, to naturally deliver 'crime prevention perspectives' into parents' daily lives.

■ Not just 'scary stories,' but measures you can take starting today

This account does not merely issue warnings or incite anxiety.

What is emphasized is that 'actions change after watching.'

・ Easy-to-understand explanations based on actual cases

・ Specific crime prevention measures that can be implemented immediately

・ Crime prevention knowledge to discuss and share with children

These are disseminated in short video format, delivering 'knowledge usable from today' to protect children to everyone.

■ Comment from Hiroyasu Akiyama (Former Tokushima Prefectural Police First Investigation Division Detective)

Hiroyasu Akiyama
As someone who was on the scene, I have witnessed countless tragic cases where 'I didn't know' was not an excuse. Many parents think, 'It won't happen to us.' But in reality, it happens in ordinary families and ordinary environments.

Through this account, I want to convey 'things that can be prevented if you know them properly,' without unnecessarily frightening people.

Protecting children is not a special act, but a slight awareness in daily life.

■ DADA's Role: Marketing Strategy Design Backwards from Sales to Solving Social Issues
Until now, DADA Inc. has specialized in marketing strategy design aimed at maximizing corporate sales.

In this project, SNS is redefined not merely as a place for entertainment or PR, but as a 'powerful communication tool for solving social issues.'

Applying our marketing knowledge and communication design experience, we are disseminating information through the following strategic structure:

・ Video composition that enhances viewing retention rate

・ Theme design that facilitates virality

・ Call-to-action that promotes behavioral change

We aim to achieve SNS operation that goes beyond mere information dissemination, 'reaching, spreading, and leading to crime prevention actions,' thereby contributing to the resolution of the social issue of 'protecting children from crime.'

■ Future Developments

Going forward, in addition to disseminating more specific case studies and producing systematic crime prevention content for parents, we will further strengthen our communication capabilities by considering collaborations with educational institutions and local governments, and holding offline events.

■ For Companies: Inquiries regarding Marketing Strategy Design and SNS Production

Consultations regarding the following, similar to this project, are increasing:

・ Account design that brings out the appeal of individuals

・ Content strategy that balances social impact and virality

・ Cognition expansion centered on short videos

DADA Inc. offers marketing strategy design, SNS strategy design, and operation support tailored to the objectives of companies and organizations, so please feel free to inquire.

■ Company Profile

Company Name: DADA Inc.

Location: 303, Ichinotsubo 378-1, Nakahara-ku, Kawasaki City, Kanagawa Prefecture

Representative: Representative Director Koki Shinozaki

Business Content: Marketing solution business, SNS marketing support, advertising operation, creative production
HP: https://dada-inc.net/

■ Inquiries regarding this matter

DADA Inc.

Public Relations: Yuri Yoshida