Ryukakusan, Loved Worldwide: What Is Its Marketing Strategy?
Key facts
- Ryukakusan, Loved Worldwide: What Is Its Marketing Strategy?
- Global Daily, a DAC Group company specializing in inbound marketing, will exhibit at Marketing Week Summer 2026. CEO Arai will co-host a special session with Ryukakusan President Fujii on how Japanese brands succeed globally.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Global Daily, a DAC Group company specializing in inbound marketing, will exhibit at Marketing Week Summer 2026. CEO Arai will co-host a special session with Ryukakusan President Fujii on how Japanese brands succeed globally.
- Citation
- Ryukakusan, Loved Worldwide: What Is Its Marketing Strategy? (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Global Daily, a DAC Group company specializing in inbound marketing, will exhibit at Marketing Week Summer 2026. CEO Arai will co-host a special session with Ryukakusan President Fujii on how Japanese brands succeed globally.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 19:16
- 🔍 Collected: June 18, 2026 at 10:33
- 🤖 AI Analyzed: June 19, 2026 at 09:41 (23h 8m after Collected)
Global Daily Co., Ltd. (headquartered in Taito-ku, Tokyo; President and CEO: Ryoji Arai), a member of the DAC Group specializing in inbound marketing and promotion for businesses, will exhibit at "Marketing Week - Summer 2026," Japan's largest comprehensive marketing exhibition.
On the first day of the event, June 24, CEO Arai will deliver a special lecture titled "Marketing Strategies for Japanese Products to Succeed Globally," featuring a talk session with Mr. Ryota Fujii, President of Ryukakusan Co., Ltd., a company enjoying overwhelming global support.
The Necessity of Overseas Expansion Strategies
With the domestic market maturing and Japan's population declining, overseas expansion has become an indispensable survival strategy for Japanese companies. However, no matter how excellent a product may be, the same domestic approach cannot succeed in the global market, which features diverse cultures, values, and consumer needs.
For Japanese products to leverage their strengths and gain global acceptance, a fundamentally different mindset and strategy are required.
Lecture Overview
"Ryukakusan" has gained widespread popularity worldwide, including explosive success in China. In this session, President Fujii of Ryukakusan and Ryoji Arai of Global Daily, an expert in inbound marketing, will explore the essential elements behind Japanese companies' global success.
They will share real-world experiences on the unwavering belief of pharmaceutical manufacturers—not merely "selling products," but "delivering accurate information and helping those in need"—and the critical importance of local perspectives and market engagement.
Date and Time: June 24, 2026 (Wed), 10:00–10:50
Venue: Tokyo Big Sight (MaS venue)
Admission: Free (prior registration required)
Speaker Profiles
Ryoji Arai
Since 2009, has planned and executed numerous inbound strategies for Japan's traditional industries and pharmaceutical sectors.
Has particularly advised and supported inbound strategies for pharmaceutical companies including the Japan OTC Medicines Association, Ryukakusan, Taisho Pharmaceutical's Taikatojinyaku, Kyoshin, and Eisai, contributing to increased sales from inbound tourists.
Ryota Fujii
Born November 9, 1959, in Tokyo. Graduated from the Graduate School of Music at Toho Gakuen University in 1984, then joined Kobayashi Pharmaceutical. After working at Mitsubishi Chemical Industries (now Mitsubishi Chemical), he joined Ryukakusan in 1994 and became President and Representative Director in 1995.
Led the company to profitability by launching the world's first medication-assistance jelly and introducing "Ryukakusan Direct," a sister product to the core "Ryukakusan" brand, eliminating cumulative deficits and increasing sales sevenfold compared to when he took office. He has also contributed to industry development as Chairman of the Tokyo Federation of Pharmaceutical Cooperatives and Vice President of the Japan OTC Medicines Association. Additionally, he is an active flutist, performing in concerts and mentoring young musicians.
President of the Tokyo Herbal Medicine Association (Public Interest Corporation), part-time member of the Health Insurance Committee, Social Security Council, Ministry of Health, Labour and Welfare; No. 1 Councilor of the Tokyo Chamber of Commerce and Industry; and member of the Social Security Committee of the Japan Chamber of Commerce and Industry.
Registration
For seminar details and registration, please visit:
https://biz.q-pass.jp/f/11986/mas_summer_seminar26#seminar115348
We look forward to your participation.
Global Daily Co., Ltd. (DAC Group)
Business: Inbound marketing, PR, advertising agency services. Operates proprietary media platforms "JAPANKURU" and "korekoko," providing multi-media solutions in collaboration with overseas local media. Founded in 2013.
Headquarters: 13th Floor, TIXTOWER UENO, 4-8-1 Higashi-Ueno, Taito-ku, Tokyo
President and CEO: Ryoji Arai
URL: https://gldaily.com/
■DAC Holdings (DAC Group)
An advertising agency headquartered in Taito-ku, Tokyo, with 14 offices nationwide from Hokkaido to Okinawa. Engages in comprehensive advertising, tourism promotion, recruitment advertising, and inbound marketing. In 2015, established NIKI Hills Winery, a multifunctional winery in Niki-cho, Hokkaido, actively contributing to regional revitalization. Employee count: 975 (as of 2025).
URL: https://www.dac-group.co.jp/
On the first day of the event, June 24, CEO Arai will deliver a special lecture titled "Marketing Strategies for Japanese Products to Succeed Globally," featuring a talk session with Mr. Ryota Fujii, President of Ryukakusan Co., Ltd., a company enjoying overwhelming global support.
The Necessity of Overseas Expansion Strategies
With the domestic market maturing and Japan's population declining, overseas expansion has become an indispensable survival strategy for Japanese companies. However, no matter how excellent a product may be, the same domestic approach cannot succeed in the global market, which features diverse cultures, values, and consumer needs.
For Japanese products to leverage their strengths and gain global acceptance, a fundamentally different mindset and strategy are required.
Lecture Overview
"Ryukakusan" has gained widespread popularity worldwide, including explosive success in China. In this session, President Fujii of Ryukakusan and Ryoji Arai of Global Daily, an expert in inbound marketing, will explore the essential elements behind Japanese companies' global success.
They will share real-world experiences on the unwavering belief of pharmaceutical manufacturers—not merely "selling products," but "delivering accurate information and helping those in need"—and the critical importance of local perspectives and market engagement.
Date and Time: June 24, 2026 (Wed), 10:00–10:50
Venue: Tokyo Big Sight (MaS venue)
Admission: Free (prior registration required)
Speaker Profiles
Ryoji Arai
Since 2009, has planned and executed numerous inbound strategies for Japan's traditional industries and pharmaceutical sectors.
Has particularly advised and supported inbound strategies for pharmaceutical companies including the Japan OTC Medicines Association, Ryukakusan, Taisho Pharmaceutical's Taikatojinyaku, Kyoshin, and Eisai, contributing to increased sales from inbound tourists.
Ryota Fujii
Born November 9, 1959, in Tokyo. Graduated from the Graduate School of Music at Toho Gakuen University in 1984, then joined Kobayashi Pharmaceutical. After working at Mitsubishi Chemical Industries (now Mitsubishi Chemical), he joined Ryukakusan in 1994 and became President and Representative Director in 1995.
Led the company to profitability by launching the world's first medication-assistance jelly and introducing "Ryukakusan Direct," a sister product to the core "Ryukakusan" brand, eliminating cumulative deficits and increasing sales sevenfold compared to when he took office. He has also contributed to industry development as Chairman of the Tokyo Federation of Pharmaceutical Cooperatives and Vice President of the Japan OTC Medicines Association. Additionally, he is an active flutist, performing in concerts and mentoring young musicians.
President of the Tokyo Herbal Medicine Association (Public Interest Corporation), part-time member of the Health Insurance Committee, Social Security Council, Ministry of Health, Labour and Welfare; No. 1 Councilor of the Tokyo Chamber of Commerce and Industry; and member of the Social Security Committee of the Japan Chamber of Commerce and Industry.
Registration
For seminar details and registration, please visit:
https://biz.q-pass.jp/f/11986/mas_summer_seminar26#seminar115348
We look forward to your participation.
Global Daily Co., Ltd. (DAC Group)
Business: Inbound marketing, PR, advertising agency services. Operates proprietary media platforms "JAPANKURU" and "korekoko," providing multi-media solutions in collaboration with overseas local media. Founded in 2013.
Headquarters: 13th Floor, TIXTOWER UENO, 4-8-1 Higashi-Ueno, Taito-ku, Tokyo
President and CEO: Ryoji Arai
URL: https://gldaily.com/
■DAC Holdings (DAC Group)
An advertising agency headquartered in Taito-ku, Tokyo, with 14 offices nationwide from Hokkaido to Okinawa. Engages in comprehensive advertising, tourism promotion, recruitment advertising, and inbound marketing. In 2015, established NIKI Hills Winery, a multifunctional winery in Niki-cho, Hokkaido, actively contributing to regional revitalization. Employee count: 975 (as of 2025).
URL: https://www.dac-group.co.jp/
FAQ
What is the purpose of this event?
To share marketing strategies for Japanese companies to succeed globally, using Ryukakusan's real-world example.
Who is organizing this event?
Global Daily (DAC Group) is hosting, with Ryukakusan's President Fujii as a keynote speaker.
What are the benefits of attending?
You can learn proven strategies applicable to your own overseas expansion efforts.
Is online participation available?
Currently in-person only, but online streaming may be considered in the future.
Is this relevant for non-pharmaceutical industries?
Yes. Localized approaches and trust-building strategies are applicable across sectors.