Japanese Sake Event Held in Three Taiwanese Cities; Premium Sake Brand "HENGE" Makes First Overseas Expansion.

The final day featured a closed HENGE event held at "Sushi Kioetsu" in Kaohsiung, Taiwan.

Premium Japanese sake brand "HENGE" (operated by Cypher Inc. / President and CEO: Yusuke Norihaya) began exporting to Taiwan in June 2026.

"HENGE" selected Taiwan as its first overseas export destination. Founder Norihaya personally traveled to the country and held commemorative dinner events in the major cities of Taipei, Taichung, and Kaohsiung from May 24th to 26th, 2026, for three days. All events were fully booked, with some invitations requiring a lottery due to the overwhelming response. With this expansion into Taiwan as a starting point, HENGE is launching its full-scale global market development.

Taiwan is one of the world's leading markets for the global expansion of Japanese sake. ■ Past unofficial distribution. ■ The founder personally visited three major cities in Taiwan, feeling the tremendous enthusiasm there.

"Taiwan, a market where Japanese sake can be understood most deeply."

Taiwan is one of the world's leading markets for the global expansion of Japanese sake.

Not only is there an understanding of Japanese culture, but knowledge, sensitivity, and a desire to learn about Japanese sake are extremely high. A culture of paying fair prices for quality is also rooted, providing fertile ground for HENGE to be properly appreciated. Taiwan is a market where many consumers can embrace and enjoy the philosophical concept of "the potential of ever-changing Japanese sake."

Past unofficial distribution

Even before formal export systems were in place, HENGE was confirmed to be distributed in some markets within Taiwan. This means that Taiwanese consumers and buyers obtained HENGE through their own channels and had already come to appreciate it. This signifies that HENGE's quality crossed borders solely through word-of-mouth and market forces.

However, the current situation where it was not delivered within the correct brand context, at the correct price, and with the correct experience was unacceptable. Therefore, upon becoming aware of the unofficial distribution, we decided to establish a cooperative system with appropriate local partners and begin sales.

Enthusiasm felt in three major cities

At Reiden (Taichung). Signature of founder Norihaya.

Founder Yusuke Norihaya personally visited the three major cities in Taiwan and held commemorative dinner events for HENGE's Taiwan launch in each location. Sake enthusiasts, food and beverage industry professionals, and buyers gathered, and after the events, social media was flooded with posts seeking HENGE. Norihaya felt the fervor for HENGE firsthand.

Comment from President and CEO Yusuke Norihaya

From left, the owner of "Sushi Kioetsu" in Kaohsiung, Taiwan, and founder Norihaya.

"Taiwan is the first overseas market where HENGE was needed. After a year and a half since our founding, we have finally established a system that can deliver the brand's philosophy. HENGE aims not just to deliver a product called Japanese sake, but to spread the experience itself—the depth of sake, its changing beauty, and its harmony with food—to the world. Fueled by the enthusiasm we felt this time, we will advance into further overseas markets."

— Yusuke Norihaya, President and CEO, Cypher Inc.

"HENGE" Pursuing the Potential of Ever-Changing Japanese Sake

HENGE is a Japanese sake brand that brews a unique value, guided by the philosophy of "pursuing the potential of ever-changing Japanese sake." Based on the "ancient brewing methods" passed down from the Nara and Edo periods, it has established a brewing method that fuses tradition and innovation. It creates original flavors that are not bound by conventional concepts.

The initial release sold out in just 3 hours. Following this striking debut, its originality is now highly acclaimed, being selected by Michelin-starred restaurants and five-star hotels.

HENGE's offerings enhance the special moments of gourmets worldwide.

Company Overview

Company Name: Cypher Inc.

Location: B1, 1-23-7 Hatagaya, Shibuya-ku, Tokyo

President and CEO: Yusuke Norihaya

Business Activities:

Japanese sake brand "HENGE" https://henge-sake.com

Inquiries

Email: info@cypher-inc.co.jp

Phone: 03-4500-4404

Web: https://henge-sake.com/pages/contact

Instagram: https://www.instagram.com/henge.sake