Food Growth Studio to Host "Food Growth Meetup #2" on July 15 (Wed), Focusing on Food x Inbound/Outbound

Food Growth Studio, a specialized unit for the food sector jointly operated by Cremma Inc. (Head Office: Setagaya-ku, Tokyo; Representative Director: Kei Yasumori) and A1Growth Inc. (Head Office: Setagaya-ku, Tokyo; Representative Director: Ryoto Hotta), will hold "Food Growth Meetup #2," a meetup for practitioners involved in growing food brands, on July 15, 2026 (Wed) at Tokyo Innovation Base (TIB) in Yurakucho.

This second event will focus on "Food x Inbound/Outbound," with a spotlight on the Muslim market and the Chinese diaspora market, two global markets that will become increasingly important for Japanese food brands.

Speakers at the event will include Mr. Satoshi Shimai, Representative Director of Asset Frontier Co., Ltd., which operates "Honoru," a major domestic Halal Japanese restaurant, and Mr. Yoichi Morikawa, Partner Advisor at NEXT81 Inc., which operates "YAICHI," a cross-border e-commerce platform for the Chinese market. They will share practical perspectives for Japanese food brands to challenge the global market, including inbound対応 (support), overseas sales channel development, and success/failure stories in local markets.

Background of the Event

Against the backdrop of increasing inbound tourism and the growing popularity of Japanese food brands overseas, acquiring inbound demand and developing overseas sales channels are becoming increasingly important themes for food manufacturers, restaurants, and regional product businesses. On the other hand, these are also areas where superficial promotions are unlikely to yield results due to a lack of understanding of religion, culture, business practices, distribution, and local communities.

This event will invite speakers who have practical experience on the front lines of the Muslim and Chinese diaspora markets to share real-world insights on successes and failures gained from the field.

Event Overview

Event Name: "Food Growth Meetup #2: The Forefront of Food x Inbound/Outbound! Practical Strategies for Success ~ The New Main Battlefield for Japanese Food Brands - Muslim x Chinese Diaspora, Real Successes and Failures from Pioneers of the World's Two Major Global Markets ~"

Date and Time: July 15, 2026 (Wed) 18:30-21:00 (Doors open at 18:00)

Venue: Tokyo Innovation Base (TIB) 2F "ROOM", Yurakucho

Address: 3-8-3 Marunouchi, Chiyoda-ku, Tokyo

Capacity: Approximately 100 people

Organizer: Food Growth Studio (A1Growth Inc., Cremma Inc.)

Contact: taichi.shimaya@a1growth.jp

Details and Registration Form: https://peatix.com/event/5055045

Program

Doors Open & Networking (18:00-18:30)

Opening Remarks (18:30-18:40)

Kei Yasumori, Representative Director, Cremma Inc. (Food Growth Studio)

Session (18:40-19:40)

"Strategies for Japanese Food Brands to Conquer Global Markets: Muslim Market x Chinese Diaspora Market

- Thorough discussion on the reality of overseas expansion, from market understanding to practical marketing -"

Against the backdrop of global population growth and expanding inbound demand, the Muslim and Chinese diaspora markets are important growth markets for Japanese food and beverage brands. In the first half of this session, Mr. Satoshi Shimai, Representative Director of Asset Frontier Co., Ltd., which operates "Honoru," a major domestic Halal Japanese restaurant, and Mr. Yoichi Morikawa, Partner Advisor at NEXT81 Inc., which operates "YAICHI," a cross-border e-commerce platform for the Chinese market, will introduce the characteristics of each market, the latest trends, and success/failure stories.

The latter half will feature a practical discussion using marketing case studies of food products and brands that A1Growth, which operates Food Growth Studio, has actually supported. The theme will be "How to expand into the Muslim market" and "How to grow brands in the Chinese diaspora market," discussing concrete marketing strategies for overseas expansion that go beyond mere market understanding.

[Part 1] Market Insight Session (18:40-19:10)

- Potential of the Muslim Market and Practicalities of Halal Compliance

- Latest Trends in the Chinese Diaspora Market, Cross-Border E-commerce, and Overseas Sales Channels

- Key Points for Japanese Brands to Succeed Overseas

Speakers:

Satoshi Shimai, Representative Director, Asset Frontier Co., Ltd.

Yoichi Morikawa, Partner Advisor, NEXT81 Inc.

Moderator:

Taichi Shimaya, Cremma Inc. (Food Growth Studio)

[Part 2] Case Study Session (19:10-19:40)

Based on actual food product and brand cases supported by A1Growth,

A discussion will be held on the theme of "What kind of marketing strategy should be devised to expand this product into the Muslim market/Chinese diaspora market?"

Speakers:

Satoshi Shimai, Representative Director, Asset Frontier Co., Ltd.

Yoichi Morikawa, Partner Advisor, NEXT81 Inc.

Networking Reception (20:00-21:00)

Light food and drinks will be served.

* Program, speakers, and times are subject to change.

* This event requires advance registration. It may close once capacity is reached.

* Photography may be taken at the venue and used in promotional materials. Please notify reception if you do not wish to be photographed.

About "Food Growth Studio (FGS)"

FGS is a specialized support unit for the food industry, providing integrated marketing support, IP/entertainment utilization, and business development for food-related companies, primarily food manufacturers. In recent years, sales channels and promotion methods in the food market have diversified in response to consumer needs. In this market environment, it is increasingly important to deliver information about products to the right people at the right time. In such a market environment, it is crucial to find the path to success for a business through agile marketing activities.

Food Growth Studio supports both customer acquisition and fan building through designs and operations optimized for the unique "buying behavior" of food products.

About Cremma Inc.

Location: 1-24-15-1 Kitazawa, Setagaya-ku, Tokyo

Established: May 2024

Representative Director: Kei Yasumori

Business Overview: Development of entertainment experiences originating from food / Commercialization and sales of sweets / Planning and development of character IP / Contract and consulting for content creation and experience production utilizing generative AI / Marketing and branding support for food and entertainment-related products and services

Homepage: https://Cremma.co.jp

About A1Growth Inc.

Location: 1-24-15-1 Kitazawa, Setagaya-ku, Tokyo

Established: June 2022

Business Overview: Business growth, marketing support, and related services

Representative Director: Ryoto Hotta

Homepage: https://a1growth.jp/

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