French Men's Fashion Brand Newman Accelerates European Marketplace Strategy with Centric Shoppingfeed

*This release is distributed by the organization responsible for Centric Software's PXM (formerly Contentserv) business.*

Centric Software® announced that French men's fashion brand Newman has adopted the product feed management solution Centric Shoppingfeed® to strengthen its European marketplace expansion.

Centric Software provides an integrated, AI-powered enterprise solution that supports the process from product ideation to market launch. It supports a wide range of industries, including fashion, luxury, footwear, outdoor, home, appliances, food and beverage, cosmetics and personal care, and multi-category retail, from planning, design, development, sourcing, compliance, manufacturing, pricing, sales, and replenishment, enabling companies' digital transformation.

Founded in 1967 and headquartered in Saint-Denis, France, Newman has grown as a men's fashion brand for over 55 years. As symbolized by the brand's founding slogan, "Life is too short to dress sad!", it proposes a free and positive lifestyle.

In 2022, it launched the premium line "Reborn" collection, offering hybrid wear that combines high-performance materials with comfort and versatility, targeting modern men who transition between urban life and the outdoors.

Strengthening Product Feed Management for Full-Scale European Market Expansion

In the apparel industry, competition is intensifying, and consumer purchasing behavior is also changing significantly. Products are now commonly purchased not only in stores but also through e-commerce sites, marketplaces, and social media, making it difficult to secure sufficient sales opportunities through in-house e-commerce alone.

Calvin Goulia, E-commerce Manager at Newman, commented:

"Expanding to various online marketplaces while maintaining brand image is a crucial strategy. On the other hand, product feeds are becoming increasingly complex, and the quality required for online shopping is rising. We were looking for a solution that was easy to implement and offered detailed support. We currently have a presence in six marketplaces within France and plan to expand to Spain, Italy, Portugal, and Belgium in the future."

Newman is currently also developing Longboard, UFC, FFR, Disney, and Pokémon, which are high-growth brands and licensed products. Selling these products, which were previously B2B-focused, through new B2C channels and marketplaces is a pillar of the company's growth strategy.

Regarding the use of Shoppingfeed, Calvin Goulia stated, "Expanding these brands to new sales channels is one of our most important growth initiatives. They are not just vendors but true partners who walk alongside us. For a transformation project of this scale, that difference makes a huge value."

AI Automatically Optimizes Product Feeds

Product data and formats required for each marketplace differ.

Centric Shoppingfeed uses AI to automatically generate and optimize product feeds tailored to the specifications of each channel, enabling efficient product distribution to over 1,000 sales channels, including social media and major marketplaces.

Flexibility and Reliability Were Key Deciding Factors for Adoption

Newman was considering a revamp of its existing feed management system. Calvin had used Shoppingfeed at a previous company and trusted its track record.

"What we needed was a solution with high reliability and flexibility that could seamlessly integrate with our current system environment. Centric Shoppingfeed met all those conditions. The implementation project went very smoothly, and I am confident that this was the right choice."

He also highly values the support system.

"Both the sales and technical teams are very responsive and provide concrete solutions. They are not just vendors but truly partners who walk alongside us. For a transformation project of this scale, that difference is immense."

Supporting Improved Product Information Quality and Sales Expansion

With the introduction of Centric Shoppingfeed, Newman expects the following effects:

Maintaining up-to-date inventory and product information at all times

Improving product searchability and visibility

Streamlining marketplace setup operations

Enhancing consumer satisfaction

Increasing sales through expanded product exposure

Improving operational productivity

Calvin concluded:

"Excellent cost performance, comprehensive support, and an easy-to-use interface were the deciding factors for adoption. While other products may require complex system integration, Centric Shoppingfeed offers the speed and flexibility that brands like ours need on a daily basis."

Centric Software CEO Fabrice Canonge stated:

"Newman is a fast-paced brand currently in a major growth phase. Centric Shoppingfeed, powered by AI, is precisely the kind of solution that shines for such companies. We are delighted to support the further growth of Newman, a leading French brand, through the flexible data management and agility that Centric Shoppingfeed provides."

English release here

For those who want to learn more about how to use Shoppingfeed

For those who want to learn more about bulk management of product information using Centric Shoppingfeed and efficient product distribution to e-commerce, marketplaces, and social media, please attend the joint webinar hosted by Centric PXM and its implementation support partner, GxP Inc.

"Building a Winning System for Mid-Sized B2C Brands ~ Unified Management of Product Information x Images x Sales Channels ~"

This webinar provides a clear explanation of practical approaches to achieve sales expansion and operational efficiency, covering product information management (PIM), digital asset management (DAM), and sales channel integration with Centric Shoppingfeed.

What you will learn in this webinar:

Concept of unified product information management

Methods for efficient management and utilization of images and videos

Bulk distribution of product information to e-commerce, malls, and social media

How to implement PIM starting small

Key points for product information design and operation

Recommended for:

Those who do not want to increase operational load even when expanding sales channels

Those who want to streamline product information and image management

Those who want to increase e-commerce sales without increasing staff

▶ Watch the on-demand webinar

https://www.centricsoftware.com/ja/webinar-replays/webinar-pim-dam-marketplace-for-brands

For those who want to learn PIM from the basics

For those who want to understand the basic concepts and benefits of PIM (Product Information Management), we offer the "PIM 101 Masterclass." It clearly explains everything from the background of why PIM is needed to best practices for product information management and implementation points, making it easy for beginners to understand.

▶ Take the PIM 101 Masterclass

https://www.centricsoftware.com/ja/events/pim-101-masterclass

About Newman

Founded in 1967 by two French entrepreneurs returning from California, Newman is a men's fashion brand with over 55 years of history.

Under the founding message "Life is too short to dress sad!", it has proposed a free and creative lifestyle. The brand logo is known as an ambigram (a design that can be read from either top or bottom) created by renowned designer Raymond Loewy.

In 2022, it launched the premium line "Reborn," offering hybrid wear that combines high-performance materials with comfort. It continues to evolve as a brand that meets the modern lifestyle of moving between the city and nature.

Currently, in addition to its official online store newman.fr, it sells through six marketplaces in France and major e-commerce partners such as Veepee, Showroomprivé, Kiabi, and Spartoo, with plans to expand its business to four European countries by September 2026.

Centric Software® (www.centricsoftware.com/ja)

Headquartered in Silicon Valley, Centric Software provides an innovative AI-powered platform from concept to product for retailers, brands, and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, food and beverage, cosmetics and personal care, and multi-category retail, Centric Software offers best-of-breed solutions for product ideation, design, development, sourcing, compliance, buying, manufacturing, pricing, allocation, sales, and replenishment.

Centric PLMTM is the leading PLM solution for fashion, outdoor, footwear, and private label, optimizing product execution from ideation to development, sourcing, and manufacturing, achieving up to 50% improvement in productivity and a 60% reduction in time to market (lead time).

Centric Planning & PricingTM is a cloud-native solution powered by Centric AI. It centrally manages planning, price optimization, and inventory optimization, enabling retailers and brands to improve sell-through rates, enhance profit margins, and optimize inventory efficiency from pre-season planning through in-season execution.

Centric Market IntelligenceTM is an AI-driven platform that provides insights into consumer trends, competitor offerings, and pricing to enhance competitiveness and align with consumers, increasing average initial markup by up to 12%.

Centric Visual BoardsTM dramatically reduces assortment development cycle times by leveraging actionable data in a visual-first format, ensuring robust assortments and product offerings suitable for consumers.

Centric PXMTM (formerly Contentserv) is a cloud platform integrating AI-powered Product Information Management (PIM), Digital Asset Management (DAM), onboarding, channel integration, content delivery, and Digital Shelf Analytics (DSA). It centralizes product data scattered internally and externally, delivering accurate and up-to-date information consistently to e-commerce, stores, and marketplaces, thereby enhancing brand experience, expanding sales channels, and maximizing sales efficiency. https://www.centricsoftware.com/ja/centric-pxm

Centric Software's market-leading solutions boast the industry's highest user adoption rates, customer satisfaction, and fastest time to value. Centric Software has received multiple industry awards and accolades and is regularly featured in reports and research from leading global analysts.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), a world leader in 3D design software, 3D digital mock-up, and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the United States and other countries. Centric PLM, Centric Planning & Pricing, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM, Centric DAM, Centric Shoppingfeed®, and Centric DSA (including Centric Digital Shelf Analytics) are trademarks of Centric Software, Inc. All other third-party trademarks are the property of their respective owners.