Centric PXM Revamps Popular Course 'PIM 101 Masterclass'

Centric Software® has updated and relaunched its free online educational series, 'PIM 101 Masterclass,' as a new five-part video series.

Details and registration: https://www.centricsoftware.com/ja/events/pim-101-masterclass

Originally launched in 2022 by Contentserv Japan, the PIM 101 Masterclass was a foundational course on Product Information Management (PIM), offering insights into PIM concepts and data utilization methodologies.

At the time, the three-part series attracted significant viewership from digital transformation leaders, product planners, and marketing professionals in manufacturing and retail industries.

Contentserv is now part of Centric Software’s Product Experience Management (PXM) business unit. This new iteration of the PIM 101 Masterclass builds upon the original popular content, fully refreshed to address modern challenges in product information management in the age of AI.

Today’s business environment is undergoing rapid transformation.

Customer touchpoints—including e-commerce, marketplaces, social media, digital catalogs, and B2B portals—are becoming increasingly diverse, elevating the strategic importance of accurate and consistent product information. Moreover, the rapid rise of generative AI, AI-powered search, and AI-driven commerce has made the creation of an 'AI-ready product data foundation' a critical business priority.

In response to these market shifts, Centric Software has enhanced its popular PIM 101 course, expanding it into a comprehensive five-part curriculum. The updated series now systematically covers foundational PIM, Digital Asset Management (DAM), data quality management, Product Experience Management (PXM), and AI integration.

What Product Information Management Means in the Age of AI

Product information is no longer just master data.

Across every customer interaction—search, comparison, purchase consideration—product data itself shapes the customer experience. In an era of generative AI and AI search, accurate, structured product data is essential for AI systems to correctly understand products and deliver relevant information to consumers.

The success of AI initiatives hinges directly on the quality and organization of product data.

This new series breaks down complex topics—from 'Why PIM matters today' to 'What an AI-ready product data foundation looks like'—in digestible 20-minute lunchtime sessions.

PIM 101 Masterclass – A Five-Part Series on Product Information Management for the AI Era

Episode 1: Why Is Product Information Management Important Now?

- What is PIM? - Why is PIM gaining attention? - Key challenges in product information management - Business value delivered by PIM

Episode 2: Differences and Synergies Between PIM and DAM

- Roles of PIM and DAM - Managing product data vs. images and videos - Why integration between PIM and DAM is essential - Enhancing customer experience through content

Episode 3: Data Quality Management for High-Converting Product Content

- What is product information quality? - The business impact of poor data quality - Best practices in data quality management - Preparing data for AI applications

Episode 4: The Evolution from PIM to PXM

- Differences between PIM and PXM - The concept of Product Experience - Omnichannel product information strategy - Leveraging data to enhance customer experience

Episode 5: Building a Product Data Foundation for AI

- Latest trends in AI search and AI commerce - The relationship between AI and product data - Key requirements for product information management in the AI era - Next-generation product data strategy

Event Overview

Course: PIM 101 Masterclass – A Five-Part Series on Product Information Management in the AI Era

Format: Online (live streaming, with on-demand access available afterward)

Cost: Free (prior registration required)

Duration: 20 minutes per session + 5 minutes Q&A

Target Audience: Business strategy, marketing, digital transformation, IT/information systems, e-commerce/digital commerce professionals in manufacturing and retail companies, and organizations considering PIM or DAM implementation

Registration (Free): https://www.centricsoftware.com/ja/events/pim-101-masterclass

Note: One registration grants access to all five sessions. On-demand viewing will be available for those unable to attend live.

What Is PIM (Product Information Management)?

PIM (Product Information Management) is a methodology and solution that enables companies to centrally manage product information and distribute it optimally across various sales channels—e-commerce sites, marketplaces, catalogs, social media, physical stores, and trading partners.

Globally adopted as a critical foundation, PIM enhances data quality, streamlines operations, accelerates channel expansion, and delivers a consistent customer experience.

Centric PXM (formerly Contentserv) is a Product Experience Management (PXM) platform that integrates PIM and DAM solutions to unify product information and digital content, enabling consistent product experiences across all sales channels.

As an AI-ready product data foundation, Centric PXM supports improved data quality, operational efficiency, and optimized customer experiences.

Centric Software® (www.centricsoftware.com/ja)

Headquartered in Silicon Valley, Centric Software delivers innovative, AI-powered end-to-end platforms for retailers, brands, and manufacturers of all sizes. As a specialist in fashion, luxury, footwear, outdoor, home, food & beverage, beauty & personal care, and multi-category retail, Centric provides best-of-breed solutions for product ideation, design, development, sourcing, compliance, buying, manufacturing, pricing, allocation, sales, and replenishment.

Centric PLM™ is the leading PLM solution for fashion, outdoor, footwear, and private label brands, optimizing product execution from concept to development, sourcing, and manufacturing—delivering up to 50% productivity gains and 60% faster time-to-market (lead time reduction).

Centric Planning & Pricing™ is a cloud-native solution powered by Centric AI. It centrally manages planning, price optimization, and inventory optimization, enabling retailers and brands to transition seamlessly from pre-season planning to in-season execution.