A 'way to drink matcha' unknown to the Japanese lands in Tsukiji. Authentic matcha lattes that sold 300 cups a day abroad are now available in Japan.

Today, matcha is one of the most highlighted drinks in the world. The global matcha market was worth approximately $4.2 billion in 2024. It is expected to expand to over $7.8 billion by 2033, and in cafés in New York, London, and Sydney, matcha lattes have become a staple drink alongside coffee.

However, in Japan, the home of matcha, there are almost no places where one can casually drink matcha drinks in the style popular overseas.

株式会社conatus opened the matcha café 'NAGOMI MATCHA -Tokyo-' in Tsukiji, Tokyo, on June 5, 2026 (Fri) to resolve this 'inversion phenomenon.'

'I've never had a matcha latte like this in Japan' – The starting point was the voices of overseas customers The company also operates a matcha café in Brisbane, Australia. Lattes, which combine authentic matcha whisked carefully in front of the customer with various flavors such as fruit, spread by word of mouth and it is not rare for them to sell over 300 cups a day. Among them, the phrase 'I've never had a matcha latte like this in Japan' was heard repeatedly.

'I want you to know there's this way to drink matcha' At NAGOMI MATCHA -Tokyo-, the matcha drink menu that has garnered support overseas is 'reverse-imported' as is. We offer an experience where Japanese people can realize, 'There was this way to drink matcha.'

[Store Information] Store Name: NAGOMI MATCHA -Tokyo- Address: 1F, Purple Rose Tsukiji, 3-10-9 Tsukiji, Chuo-ku, Tokyo Opening Date: June 5, 2026 (Fri)